> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Agile CRM on Vortex IQ

> Monitor Agile CRM pipeline, responsiveness and customer-satisfaction signals, and catch stalls before they become churn.

Monitor Agile CRM pipeline, responsiveness and customer-satisfaction signals, and catch stalls before they become churn.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue)

| **34**              | **4**            | **Build your own** | **Ready to build yours** | **13**         |
| ------------------- | ---------------- | ------------------ | ------------------------ | -------------- |
| performance signals | automated checks | automated fixes    | workflows                | API operations |

## Monitor performance

34 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher.

| Signal                              | Outcome                 | Alert behaviour      | What it tracks                                                                                                                                                                 |
| ----------------------------------- | ----------------------- | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Active Subscribers (Est.)**       | Protect revenue         | Merchant rule        | Estimated subscribed (non-unsubscribed, non-bounced) contacts - the marketable audience size.                                                                                  |
| **Campaign Revenue vs Ecom Orders** | Protect revenue         | Merchant rule        | Ties Agile CRM email sends to real ecom orders - exposes campaigns that look engaged but drive no revenue.                                                                     |
| **Lead Response Time**              | Control risk and change | Alert band 60 / 480  | Median minutes from Contact.created\_time to the start\_time of the first logged Event linked to that contact (GET /dev/api/events, contact\_ids\[]). Agile CRM has no separat |
| **Stalled Deal %**                  | Control risk and change | Alert band 10 / 30   | Open Deals (archived = false) with no note logged in 14 days, as a share of all open Deals. GET /dev/api/opportunity/{deal-id}/notes is Agile CRM's confirmed per-deal act     |
| **Subscriber vs Customer Drift**    | Protect revenue         | Merchant rule        | Marketable-audience vs buyer-base gap. Customers off-list = missed lifecycle email; clicking subscribers who never buy = nurture target.                                       |
| **Total Revenue**                   | Grow revenue            | Merchant rule        | Total email-attributed revenue across campaigns in the window - top-line health for the whole connector.                                                                       |
| **Bounce Rate**                     | Protect revenue         | Alert band 2 / 5     | Bounces ÷ sent (lower is better). Sentiment band good ≤2% / warn ≥5%.                                                                                                          |
| **CRM Data Hygiene Score**          | Run operations          | Alert band 95 / 80   | Composite of two confirmed real Agile CRM Contact properties: share with an email property populated and share with a phone property populated (both unpacked from the con     |
| **Campaign Status Breakdown**       | Grow revenue            | Merchant rule        | Count of campaigns by status (draft / scheduled / sent / paused / archived).                                                                                                   |
| **Checkout-to-Order Rate**          | Protect revenue         | Merchant rule        | Placed orders ÷ checkouts started - where the tail of the funnel leaks.                                                                                                        |
| **Checkouts Started**               | Customer experience     | Merchant rule        | Tracked checkout-started events from Agile CRM ecommerce tracking.                                                                                                             |
| **Click-to-Open Rate**              | Catalogue quality       | Alert band 10 / 3    | Clicks ÷ opens - creative/content effectiveness. Good ≥10% / warn ≤3%.                                                                                                         |
| **Conversion Rate**                 | Grow revenue            | Merchant rule        | Placed orders ÷ recipients - email-to-purchase conversion.                                                                                                                     |
| **Delivery Rate**                   | Protect revenue         | Alert band 98 / 95   | Delivered ÷ sent. Sentiment band good ≥98% / warn ≤95%.                                                                                                                        |
| **Email Click Rate**                | Run operations          | Alert band 2 / 0.5   | Clicks ÷ delivered. Sentiment band good ≥2% / warn ≤0.5%.                                                                                                                      |
| **Email Health KPIs**               | Protect revenue         | Merchant rule        | Composite email-health roll-up (deliverability + engagement) for an at-a-glance read.                                                                                          |
| **Email Open Rate**                 | Run operations          | Alert band 20 / 10   | Opens ÷ delivered. Sentiment band good ≥20% / warn ≤10%.                                                                                                                       |
| **Engagement Funnel**               | Protect revenue         | Merchant rule        | Sent → delivered → opened → clicked → converted funnel. Drop-offs expose where engagement leaks.                                                                               |
| **Flow Count Summary**              | Grow revenue            | Merchant rule        | Total automation flows / campaigns configured in the account.                                                                                                                  |
| **Flow Status Breakdown**           | Run operations          | Merchant rule        | Flows grouped by status (active / paused / draft) - quick automation-health glance.                                                                                            |
| **Flow Trigger Types**              | Run operations          | Merchant rule        | Flows grouped by trigger type - shows how automations are being entered.                                                                                                       |
| **Flows List**                      | Run operations          | Merchant rule        | Tabular list of automation flows with status + enrolment counts.                                                                                                               |
| **List Count**                      | Run operations          | Merchant rule        | Number of contact lists in the account.                                                                                                                                        |
| **List Health Summary**             | Protect revenue         | Merchant rule        | Roll-up of list-decay signals (bounced / unsubscribed / inactive share) across lists.                                                                                          |
| **Lists Overview**                  | Run operations          | Merchant rule        | Per-list table with name, type and contact count.                                                                                                                              |
| **Placed Orders Total**             | Run operations          | Merchant rule        | Tracked placed orders attributed through Agile CRM in the window.                                                                                                              |
| **Refund Rate**                     | Protect revenue         | Alert band 2 / 8     | Refunded ÷ placed orders (lower is better) - quality/expectation gap signal.                                                                                                   |
| **Revenue per Recipient**           | Grow revenue            | Merchant rule        | Attributed revenue ÷ unique recipients - value extracted per person reached.                                                                                                   |
| **Revenue per Send**                | Grow revenue            | Merchant rule        | Attributed revenue ÷ emails sent - the cleanest send-efficiency signal.                                                                                                        |
| **Segments Overview**               | Run operations          | Merchant rule        | Per-segment (saved filter) table with name and contact count.                                                                                                                  |
| **Spam Complaint Rate**             | Protect revenue         | Alert band 0.1 / 0.3 | Spam complaints ÷ delivered (lower is better). Good ≤0.1% / warn ≥0.3% - sustained breach risks send throttling.                                                               |
| **Top Lists by Name**               | Run operations          | Merchant rule        | Largest lists ranked by contact count.                                                                                                                                         |
| **Total Sends**                     | Grow revenue            | Merchant rule        | Sum of emails sent across campaigns - denominator for the rate cards below.                                                                                                    |
| **Unsubscribe Rate**                | Protect revenue         | Alert band 0.5 / 2   | Unsubscribes ÷ delivered (lower is better). Good ≤0.5% / warn ≥2%.                                                                                                             |

## Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable.

| Check                                                           | Severity | Outcome           | Why it matters                                                                                                                                                                                 | Fix status  |
| --------------------------------------------------------------- | -------- | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- |
| **CRM API token invalid or scope insufficient**                 | critical | Catalogue quality | Once this credential fails, VortexIQ stops seeing deals, contacts and pipeline activity from this CRM entirely, and every pipeline and data-quality finding here goes stale from that moment,  | Report only |
| **Median lead response time above 8h**                          | high     | Grow revenue      | Leads answered after 8 hours convert at a fraction of the rate of leads answered in minutes; speed-to-lead is the cheapest conversion lever in the pipeline.                                   | Report only |
| **Stalled open deals above threshold (no activity in 14 days)** | high     | Run operations    | Deals with no activity for two weeks are quietly dying; a nudge list ordered by value recovers some before they close-lose themselves.                                                         | Report only |
| **CRM data hygiene below 80% (missing required fields)**        | medium   | Run operations    | More than 1 in 5 records is missing a required field. Incomplete records make segmentation, reporting and any automation keyed off those fields (routing, scoring, follow-up sequences) unreli | Report only |

### Build your own automated fixes

4 checks report findings on Agile CRM today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change.

## Automate approved work

Vortex IQ is integrated with **11 read** and **2 write** operations across devcampaignlogs, devcontacts, devcontactcounts, devcontactedittags, devevents, devfilters on Agile CRM. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words.

Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system.

[Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=agile-crm)

<Accordion title="Browse the operations you can build with">
  | Resource           | Read operations | Write operations |
  | ------------------ | --------------- | ---------------- |
  | devcampaignlogs    | 1               | 0                |
  | devcontacts        | 1               | 0                |
  | devcontactcounts   | 1               | 0                |
  | devcontactedittags | 0               | 1                |
  | devevents          | 1               | 0                |
  | devfilters         | 1               | 0                |
  | devlists           | 1               | 0                |
  | devopportunitys    | 1               | 0                |

  Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
</Accordion>

### Ready to build your first Agile CRM workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

***

*Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*
