> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon (Selling Partner) on Vortex IQ

> Monitor Amazon (Selling Partner) listings, account health and orders, and catch suppressions and sync problems before they cost sales.

Monitor Amazon (Selling Partner) listings, account health and orders, and catch suppressions and sync problems before they cost sales.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue) · [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=amazon-seller)

<CardGroup cols={5}>
  <Card title="59">
    performance signals
  </Card>

  <Card title="17">
    automated checks
  </Card>

  <Card title="Build your own">
    automated fixes
  </Card>

  <Card title="Ready to build yours">
    workflows
  </Card>

  <Card title="126">
    API operations
  </Card>
</CardGroup>

<Tabs>
  <Tab title="Overview">
    ### What you can achieve

    Capabilities are grouped around merchant outcomes, not API terminology.

    <CardGroup cols={2}>
      <Card title="Protect revenue">
        Find failures, leaks and risks before they cost sales.
      </Card>

      <Card title="Run operations">
        Monitor orders, fulfilment, delivery and settlement.
      </Card>

      <Card title="Grow revenue">
        Improve discovery, conversion, campaigns and repeat purchase.
      </Card>

      <Card title="Catalogue quality">
        Identify missing, inconsistent or outdated product data.
      </Card>

      <Card title="Control risk and change">
        Keep tracking, access and change under governed control.
      </Card>
    </CardGroup>

    ### From connection to verified outcome

    The controlled sequence every capability follows. Nothing changes a connected system without the approval step.

    <Steps>
      <Step title="Connect">
        Authorise the source. Scopes are shown before access is granted.
      </Step>

      <Step title="Monitor">
        Watch the signals against your own baselines, not universal defaults.
      </Step>

      <Step title="Detect">
        Run checks and gather evidence specific to your store.
      </Step>

      <Step title="Recommend">
        Explain what happened, why it matters and the proposed action.
      </Step>

      <Step title="Approve">
        You review scope, risk and reversibility before anything changes.
      </Step>

      <Step title="Execute">
        Apply through governed connector operations.
      </Step>

      <Step title="Verify">
        Confirm the intended result and keep the receipt.
      </Step>
    </Steps>

    No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.
  </Tab>

  <Tab title="Monitor (59)">
    ### Monitor performance

    59 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.

    <AccordionGroup>
      <Accordion title="Grow revenue (22 signals)">
        | Signal                                     | Alert behaviour     | What it tracks                                                                                |
        | ------------------------------------------ | ------------------- | --------------------------------------------------------------------------------------------- |
        | **A+ Content Coverage (top-50 revenue)**   | Alert band 90 / 70  | Description pending editorial review; the signal is live.                                     |
        | **ASIN Conversion Rank by Query**          | Watch only          | ASIN Conversion Rank by Query.                                                                |
        | **ASINs with Third-Party Offers**          | Alert band 5 / 50   | Private-label ASINs where someone else is also offering , hijack candidates.                  |
        | **Amazon Share of Total Revenue**          | Watch only          | Description pending editorial review; the signal is live.                                     |
        | **Average Order Value**                    | Alert band 0 / -5   | Description pending editorial review; the signal is live.                                     |
        | **Buy-Box Trend (top revenue ASINs)**      | Alert band 90 / 70  | Description pending editorial review; the signal is live.                                     |
        | **Buy-Box Win Rate (top-50 ASINs)**        | Alert band 90 / 70  | Sample top-50 revenue ASINs; cached 6h to respect SP-API rate limits.                         |
        | **Catalogue Drift vs DTC**                 | Alert band 5 / 50   | ASINs whose price/title/image diverge from DTC siblings , brand consistency, MAP, SEO impact. |
        | **Estimated Revenue Lost to Buy-Box Loss** | Alert band 0 / 1000 | Buy-box-loss × 30-day units × ASP , recoverable revenue if buy-box reclaimed.                 |
        | **Fees % of Revenue**                      | Alert band 12 / 18  | Description pending editorial review; the signal is live.                                     |
        | **Orders**                                 | Watch only          | Description pending editorial review; the signal is live.                                     |
        | **Organic vs Ad Sales Share**              | Merchant rule       | Organic vs Ad Sales Share, shown by share.                                                    |
        | **Revenue Over Time**                      | Alert band 0 / -5   | Description pending editorial review; the signal is live.                                     |
        | **Review Velocity (30d)**                  | Merchant rule       | Slowing review velocity = SEO / discoverability erosion.                                      |
        | **Sales Volume Anomalies**                 | Merchant rule       | Sales Volume Anomalies over time.                                                             |
        | **Search Query Share (Brand)**             | Merchant rule       | Description pending editorial review; the signal is live.                                     |
        | **Star Rating Drift (top-50 revenue)**     | Merchant rule       | Star Rating Drift (top-50 revenue) over time.                                                 |
        | **Suppressed Listings**                    | Alert band 5 / 50   | Listings hidden from search until missing attrs are filled , direct revenue blocker.          |
        | **Top ASINs by Revenue**                   | Watch only          | Top ASINs by Revenue.                                                                         |
        | **Top Branded Search Terms**               | Watch only          | Top Branded Search Terms, compared across items.                                              |
        | **Top Non-Branded Search Terms**           | Watch only          | Discovery keywords your brand should defend / expand on , SEO + ad-targeting input.           |
        | **Total Revenue**                          | Alert band 0 / -5   | Description pending editorial review; the signal is live.                                     |
      </Accordion>

      <Accordion title="Run operations (21 signals)">
        | Signal                                  | Alert behaviour   | What it tracks                                                                                              |
        | --------------------------------------- | ----------------- | ----------------------------------------------------------------------------------------------------------- |
        | **A-to-z Guarantee Claims (open)**      | Merchant rule     | Alerts for A-to-z Guarantee Claims (open).                                                                  |
        | **ASINs Approaching Long-Term Storage** | Alert band 5 / 50 | Inventory aging past 270 days , long-term storage fees kick in next cycle.                                  |
        | **ASINs Stocking Out \<7 Days**         | Alert band 0 / 5  | Forecast: current\_stock / 30D-velocity ≤ 7. The action queue for replenishment.                            |
        | **Account Health Creep**                | Alert band 1 / 2  | Alerts for Account Health Creep.                                                                            |
        | **Account Health Status**               | Alert band 1 / 2  | Description pending editorial review; the signal is live.                                                   |
        | **Ad on OOS Detected**                  | Alert band 5 / 50 | Alerts for Ad on OOS Detected.                                                                              |
        | **Avg Days to Settlement**              | Alert band 7 / 21 | Description pending editorial review; the signal is live.                                                   |
        | **Buy-Box Loss Burst**                  | Alert band 0 / 3  | Alerts for Buy-Box Loss Burst.                                                                              |
        | **Days of Cover (avg)**                 | Merchant rule     | Description pending editorial review; the signal is live.                                                   |
        | **FBA Fees**                            | Watch only        | Description pending editorial review; the signal is live.                                                   |
        | **FBA Storage Fees**                    | Merchant rule     | Description pending editorial review; the signal is live.                                                   |
        | **Late Shipment Rate**                  | Alert band 1 / 2  | Description pending editorial review; the signal is live.                                                   |
        | **New Suppressions (24h)**              | Alert band 5 / 50 | Alerts for New Suppressions (24h).                                                                          |
        | **Oldest Pending Payout (days)**        | Alert band 7 / 21 | Description pending editorial review; the signal is live.                                                   |
        | **Order Defect Rate**                   | Alert band 1 / 2  | Stays below 1% or your account gets reviewed for suspension.                                                |
        | **Pending Settlement**                  | Watch only        | Description pending editorial review; the signal is live.                                                   |
        | **Referral Fees**                       | Watch only        | Description pending editorial review; the signal is live.                                                   |
        | **Replenishment Recommendations**       | Watch only        | Per-SKU: current stock, 30D velocity, days-of-cover, suggested replenish qty, lead-time-aware reorder date. |
        | **Return Rate**                         | Alert band 5 / 15 | Description pending editorial review; the signal is live.                                                   |
        | **Sell-Through Rate (FBA)**             | Merchant rule     | Description pending editorial review; the signal is live.                                                   |
        | **Stranded Inventory Value**            | Merchant rule     | Stock with no active buy-box or suppressed listing , cash sitting in warehouses.                            |
      </Accordion>

      <Accordion title="Protect revenue (8 signals)">
        | Signal                                 | Alert behaviour   | What it tracks                                                                                                     |
        | -------------------------------------- | ----------------- | ------------------------------------------------------------------------------------------------------------------ |
        | **Ad Spend on Out-of-Stock ASINs**     | Alert band 5 / 50 | Live \$/day burning on ASINs that can't convert. The pause-now alert.                                              |
        | **Catalogue Drift Revenue at Risk**    | Merchant rule     | Description pending editorial review; the signal is live.                                                          |
        | **Channel Mix (Amazon vs DTC)**        | Merchant rule     | Channel Mix (Amazon vs DTC), shown by share.                                                                       |
        | **MAP Violation Risk (vs DTC)**        | Merchant rule     | Alerts for MAP Violation Risk (vs DTC).                                                                            |
        | **Net Revenue (after fees + refunds)** | Alert band 0 / -5 | Description pending editorial review; the signal is live.                                                          |
        | **Pre-Fulfilment Cancel Rate**         | Alert band 1 / 2  | Description pending editorial review; the signal is live.                                                          |
        | **Revenue at Risk (live)**             | Merchant rule     | Sum of (suppressed\_listings × velocity × ASP) + (no-buy-box ASINs × loss-share × velocity) , recoverable revenue. |
        | **Top Buy-Box-Loss ASINs**             | Merchant rule     | Per-ASIN breakdown: buy-box %, units lost, \$ at risk. The action queue for the marketplace manager.               |
      </Accordion>

      <Accordion title="Catalogue quality (7 signals)">
        | Signal                             | Alert behaviour   | What it tracks                                                                                                                           |
        | ---------------------------------- | ----------------- | ---------------------------------------------------------------------------------------------------------------------------------------- |
        | **Active Listings**                | Watch only        | Description pending editorial review; the signal is live.                                                                                |
        | **Brand Registry Coverage**        | Merchant rule     | % of own-brand ASINs enrolled in Brand Registry. Enrolment unlocks A+/Stores/Sponsored Brands and protects against hijackers.            |
        | **Inactive Listings**              | Alert band 5 / 50 | Description pending editorial review; the signal is live.                                                                                |
        | **Negative Feedback (30d)**        | Alert band 1 / 2  | Description pending editorial review; the signal is live.                                                                                |
        | **Negative Feedback Spike**        | Alert band 1 / 2  | Alerts for Negative Feedback Spike.                                                                                                      |
        | **Per-ASIN Fee Outliers**          | Merchant rule     | ASINs whose fee % is >2× their category median , repackaging / dimensional-weight optimisation candidates.                               |
        | **Return Reason Clusters by ASIN** | Merchant rule     | Reason-coded returns clustered by ASIN , sizing / quality / listing-mismatch signals. (Replaces Brand-Analytics-gated 'top complaints'.) |
      </Accordion>

      <Accordion title="Control risk and change (1 signals)">
        | Signal                       | Alert behaviour    | What it tracks                                                                                          |
        | ---------------------------- | ------------------ | ------------------------------------------------------------------------------------------------------- |
        | **Marketplace Health Score** | Alert band 95 / 85 | Composite , auth-rate × buy-box × inverse suppressed × inverse account-health-creep. The single number. |
      </Accordion>
    </AccordionGroup>
  </Tab>

  <Tab title="Audit (17)">
    ### Audit risks and opportunities

    A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.

    <AccordionGroup>
      <Accordion title="Ad Spend Likely Burning on OOS / Suppressed ASINs">
        **Severity** high · **Outcome** Protect revenue · **Fix status** Report only

        Ad spend pointed at out-of-stock or suppressed ASINs buys clicks that cannot convert, burning budget at exactly zero return.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `AZ10`
      </Accordion>

      <Accordion title="Listing buy-box win rate below 30% (Amazon-specific; non-applicable elsewhere)">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Candidate remediation

        Losing the Buy Box means losing the sale even when the listing wins the search; price, delivery promise and account health drive the algorithm.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `MARKETPLACE-LISTING-002`
      </Accordion>

      <Accordion title="Listings missing required attributes (varies per marketplace)">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Candidate remediation

        A listing missing a required attribute is commonly suppressed, down-ranked in marketplace search, or blocked from certain placements entirely, so it can be losing sales without showing any error the seller would notice on the listing itself.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `MARKETPLACE-LISTING-001`
      </Accordion>

      <Accordion title="Order Defect Rate">
        **Severity** high · **Outcome** Run operations · **Fix status** Candidate remediation

        Order Defect Rate is Amazon's primary account-health metric; sustained breaches lead to suspension, which is an existential event for a marketplace business.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ05`
      </Accordion>

      <Accordion title="Seller feedback score dropped > 3pp in 30 days">
        **Severity** high · **Outcome** Grow revenue · **Fix status** Report only

        Seller feedback score is one of the strongest signals marketplace search ranking and buy-box eligibility use, so a drop this size can cost visibility on every listing, not just the ones that triggered the negative feedback.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-FEEDBACK-001`
      </Accordion>

      <Accordion title="Buy-Box Win Rate Below Target">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Losing the Buy Box means losing the sale even when the listing wins the search; price, delivery promise and account health drive the algorithm.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `AZ03`
      </Accordion>

      <Accordion title="Catalogue Drift Watch: Amazon vs DTC">
        **Severity** medium · **Outcome** Catalogue quality · **Fix status** Candidate remediation

        Catalogue drift between marketplace and DTC (price, content, availability) confuses customers and can breach marketplace policy.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ11`
      </Accordion>

      <Accordion title="FBA: ASINs Aging Toward Long-Term Storage">
        **Severity** medium · **Outcome** Run operations · **Fix status** Candidate remediation

        FBA stock aging toward long-term storage accrues fees that can exceed the product's margin; act before the fee date, not after.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ08`
      </Accordion>

      <Accordion title="Late Shipment Rate">
        **Severity** medium · **Outcome** Run operations · **Fix status** Candidate remediation

        Late shipments damage account health and demote listings; the marketplace punishes the seller, not the carrier.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ06`
      </Accordion>

      <Accordion title="Limited A+ Content Coverage">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        A+ content lifts Amazon conversion measurably; ASINs without it convert below their potential on the same traffic.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `AZ02`
      </Accordion>

      <Accordion title="Marketplace fee % drifted > 2pp vs last quarter">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        The share of revenue this marketplace takes as fees has shifted by more than 2 percentage points from last quarter. On thin-margin products, a shift this size can move a listing from profitable to break-even without anything on the store side changing at all.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-FEE-001`
      </Accordion>

      <Accordion title="Payout overdue > 7 days vs marketplace's typical schedule">
        **Severity** medium · **Outcome** Run operations · **Fix status** Candidate remediation

        A payout is running more than 7 days behind this marketplace's usual schedule. That is cash the store has already earned sitting outside its bank account, which matters directly to cash flow regardless of how the underlying sales are performing.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `MARKETPLACE-PAYOUT-001`
      </Accordion>

      <Accordion title="Pre-Fulfilment Cancel Rate">
        **Severity** medium · **Outcome** Protect revenue · **Fix status** Candidate remediation

        Cancelling before fulfilment counts directly against seller metrics and usually traces to inventory sync problems.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ07`
      </Accordion>

      <Accordion title="Return rate spiked > 50% vs 90-day average">
        **Severity** medium · **Outcome** Grow revenue · **Fix status** Report only

        Returns on this marketplace jumped more than 50% above the recent average. Beyond the direct cost of the returned goods and return shipping, a spike this size often also damages the seller-performance metrics the marketplace uses for search ranking and account health.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `MARKETPLACE-RETURN-001`
      </Accordion>

      <Accordion title="Stranded FBA Inventory">
        **Severity** medium · **Outcome** Run operations · **Fix status** Candidate remediation

        Stranded inventory sits in FBA warehouses unsellable, accruing storage fees while earning nothing.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ09`
      </Accordion>

      <Accordion title="Suppressed Amazon Listings">
        **Severity** medium · **Outcome** Run operations · **Fix status** Candidate remediation

        Suppressed listings earn nothing while they sit invisible; each one is inventory paid for and unsellable until the flag is cleared.

        A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.

        Reference: `AZ01`
      </Accordion>

      <Accordion title="Third-Party Offers on Private-Label ASINs">
        **Severity** medium · **Outcome** Protect revenue · **Fix status** Report only

        Third-party offers on private-label ASINs are usually hijackers or unauthorised resellers, taking sales and risking counterfeit complaints.

        Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.

        Reference: `AZ04`
      </Accordion>
    </AccordionGroup>

    #### Build your own automated fixes

    Turn any finding into an automated fix with a Vortex IQ workflow: **over 13,000 read and write operations across more than 200 connectors** are available as building blocks, with approval, verification and rollback on every change.
  </Tab>

  <Tab title="Automate">
    ### Automate approved work

    Vortex IQ is integrated with **58 read** and **68 write** operations across notification subscriptions, feeds, notification destinations, orders, reports, report schedules on Amazon (Selling Partner). Combine them with anything from the **over 13,000 operations across more than 200 connectors** to automate the work in your own words.

    Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.

    [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=amazon-seller)

    #### Ready to build your first Amazon (Selling Partner) workflow

    Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

    <Accordion title="Browse the operations you can build with">
      | Resource                   | Read operations | Write operations |
      | -------------------------- | --------------- | ---------------- |
      | notification subscriptions | 3               | 2                |
      | feeds                      | 2               | 2                |
      | notification destinations  | 2               | 2                |
      | orders                     | 4               | 0                |
      | reports                    | 2               | 2                |
      | report schedules           | 2               | 2                |
      | shippingcarrieraccounts    | 0               | 3                |
      | shippingshipments          | 1               | 2                |

      Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
    </Accordion>
  </Tab>
</Tabs>