> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Big Cartel on Vortex IQ > Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Big Cartel. Monitor store performance, find catalogue and operational problems, and safely apply approved changes to Big Cartel. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) ยท [View setup guide](/integrations/bigcartel) | **34** | **8** | **1** | **Ready to build yours** | **5** | | ------------------- | ---------------- | -------------- | ------------------------ | -------------- | | performance signals | automated checks | prepared fixes | workflows | API operations | ## Monitor performance 34 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | ------------------------------------------- | ----------------------- | ------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Ad Spend on Out-of-Stock Products** | Protect revenue | Merchant rule | Ad Spend on Out-of-Stock Products, broken down by row. | | **Average Order Value** | Grow revenue | Alert band 0 / -5 | Revenue / order count. For makers, a drop often means discount over-reliance. | | **Email Share of Revenue** | Protect revenue | Merchant rule | Email Share of Revenue, broken down by row. | | **Fulfillment Rate** | Run operations | Alert band 95 / 90 | Share of orders (30d) with shipping\_status = shipped - the real, confirmed Big Cartel field, independent of payment\_status. | | **Order Processing Backlog** | Run operations | Alert band 10 / 50 | Surfaces when unshipped orders pile up beyond the normal pace for the store. | | **Order Volume** | Grow revenue | Alert band 0 / -10 | Count of placed orders with trend. Pairs with revenue to separate volume vs AOV moves. | | **Out-of-Stock (Tracked)** | Protect revenue | Alert band 0 / 5 | Tracked products at zero stock. Big Cartel exposes per-option stock; OOS-with-demand is recoverable revenue. | | **Pending Orders** | Run operations | Alert band 10 / 50 | Orders awaiting action. A burst usually means a payment-gateway hiccup or a fulfilment backlog. | | **Refund Rate** | Protect revenue | Alert band 2 / 5 | Refunded share of orders over 30 days. The core product-trust signal for a creator with no support desk. | | **Refund-Rate Spike** | Protect revenue | Alert band 2 / 5 | Fires when refunds suddenly accelerate - early warning of a product or fulfilment problem. | | **Repeat Purchase Rate** | Grow revenue | Alert band 25 / 10 | Share of customers with >1 order. For indie brands, repeat rate is the cheapest growth lever. | | **Revenue at Risk** | Protect revenue | Merchant rule | Estimated revenue exposed by sold-out heroes, stuck orders, and (when siblings connect) cross-channel leaks. | | **Sold-Out Bestseller Alert** | Run operations | Alert band 0 / 5 | Flags when a recent bestseller goes sold-out so the maker can restock before momentum dies. | | **Sold-Out Products** | Protect revenue | Alert band 0 / 5 | Products marked sold-out. Sold-out bestsellers still on the storefront are quiet revenue leaks. | | **Total Revenue** | Grow revenue | Alert band 0 / -5 | Gross revenue across the selected window with vs-previous-period trend. Top of the indie-store pulse. | | **Active Products** | Catalogue quality | Watch only | Count of live listings. Baseline for the plan-cap and catalogue-hygiene cards. | | **Avg Time to Ship** | Run operations | Merchant rule | Hours between paid and shipped. Indie makers run slower SLAs; 72h is a sensible nudge threshold. | | **Cancellation Rate** | Protect revenue | Alert band 1 / 3 | Cancelled share of orders. Rising cancellations point to stock or expectation mismatches. | | **Discount Dependency** | Run operations | Alert band 20 / 40 | Share of orders (30d) carrying an order\_adjustments/discount entry with a bracketed code, e.g. \[FREESHIPPING]. Discount codes are a Gold-plan-and-above feature - Personal | | **High-Value Customers Unengaged on Email** | Protect revenue | Merchant rule | High-Value Customers Unengaged on Email, broken down by row. | | **Low-Stock (Tracked)** | Protect revenue | Merchant rule | Tracked products nearing zero - restock prompt before a hero sells out. | | **New vs Returning Customers** | Grow revenue | Watch only | 30-day split of first-time vs repeat buyers. Shows whether growth is acquisition or loyalty led. | | **Order Status Mix** | Protect revenue | Watch only | Split of pending / paid / shipped / refunded / cancelled. Quick read on where orders sit. | | **Orders by Country** | Run operations | Watch only | Order count by destination country - matters for makers shipping internationally. | | **Plan Product Cap Usage** | Run operations | Merchant rule | Active products vs the plan tier's product cap. Crossing the cap forces an upgrade or delistings. | | **Products with No Description** | Grow revenue | Alert band 5 / 20 | Empty descriptions hurt SEO and conversion. AI-fill is a one-click action target. | | **Products with No Image** | Grow revenue | Merchant rule | Listings with zero images convert poorly - free conversion lift to fix. | | **Refunded Orders** | Protect revenue | Merchant rule | Count of refunded orders with a spike alarm against the 30-day baseline. | | **Revenue Trend** | Grow revenue | Watch only | Daily revenue line over 90 days - spots seasonality and drop campaigns. | | **Shipping as % of Revenue** | Grow revenue | Alert band 5 / 15 | Shipping charged vs revenue. A high share for a maker often means under-charged international postage. | | **Slow PDPs Driving Cart Loss** | Protect revenue | Merchant rule | Slow PDPs Driving Cart Loss, broken down by row. | | **Top Customers by Spend** | Control risk and change | Watch only | Highest-spend buyers over 90 days - the VIP shortlist for early-access drops and thank-yous. | | **Total Customers** | Run operations | Watch only | All-time customer count. Base for the new-vs-returning split. | | **Unshipped Paid Orders** | Run operations | Alert band 10 / 50 | Paid but not yet shipped beyond 48h - the broken-promise signal for a lean maker shipping by hand. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | ---------------------------------------------- | -------- | --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | **Fulfillment rate below 90%** | critical | Protect revenue | When more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly. | Candidate remediation | | **Cancellation rate above 10% over 30d** | high | Protect revenue | More than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a | Report only | | **Refund rate above 5% over 30d** | high | Protect revenue | More than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, | Candidate remediation | | **Discount > 20% of revenue (margin erosion)** | medium | Grow revenue | Discounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes. | Report only | | **Products with zero or negative stock** | medium | Grow revenue | Every product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live als | Candidate remediation | | **Repeat-customer rate below 20%** | medium | Grow revenue | Fewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means | Candidate remediation | | **Products missing SEO title** | low | Grow revenue | Products without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible. | Prepared fix | | **Products missing description** | low | Grow revenue | A product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously conve | Candidate remediation | ## Automate approved work Vortex IQ is integrated with **5 read** and **0 write** operations across account products, accounts, account customers, account orders on Big Cartel. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=bigcartel) | Resource | Read operations | Write operations | | ----------------- | --------------- | ---------------- | | account products | 2 | 0 | | accounts | 1 | 0 | | account customers | 1 | 0 | | account orders | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first Big Cartel workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*