> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Dotdigital on Vortex IQ > Monitor email revenue and deliverability for Dotdigital, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. Monitor email revenue and deliverability for Dotdigital, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) ยท [How connecting works](/integrations/connector-catalogue) | **16** | **12** | **Build your own** | **Ready to build yours** | **29** | | ------------------- | ---------------- | ------------------ | ------------------------ | -------------- | | performance signals | automated checks | automated fixes | workflows | API operations | ## Monitor performance 16 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | ------------------------- | --------------- | ------------------ | --------------------------------------------------- | | **Bounce Rate** | Protect revenue | Alert band 2 / 5 | Aggregate bounce rate across recent campaigns. | | **Active Programs** | Run operations | Watch only | Number of active automation programs. | | **Address Books** | Run operations | Watch only | Total number of address books. | | **Automation Programs** | Run operations | Watch only | Total automation programs. | | **Campaign Performance** | Grow revenue | Watch only | Top campaigns ranked by unique opens. | | **Campaign Status** | Grow revenue | Watch only | Campaigns grouped by status. | | **Email Click Rate** | Grow revenue | Alert band 3 / 1 | Aggregate email click rate across recent campaigns. | | **Email Open Rate** | Grow revenue | Alert band 25 / 15 | Aggregate email open rate across recent campaigns. | | **Email Sends Over Time** | Grow revenue | Watch only | Email send volume over time. | | **Largest Address Books** | Run operations | Watch only | Largest address books ranked by contact count. | | **Open Rate Trend** | Grow revenue | Watch only | Open rate trend across recent campaigns. | | **Program Status** | Run operations | Watch only | Automation programs grouped by status. | | **Subscriber Growth** | Grow revenue | Watch only | Subscriber growth over time. | | **Total Campaigns** | Grow revenue | Watch only | Total number of email campaigns. | | **Total Contacts** | Run operations | Watch only | Total contacts across all address books. | | **Unsubscribe Rate** | Grow revenue | Alert band 0.3 / 1 | Aggregate unsubscribe rate across recent campaigns. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | -------------------------------------------------- | -------- | --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | **Spam complaint rate > 0.1%** | critical | Protect revenue | Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never co | Report only | | **Abandoned-cart flow not live** | high | Protect revenue | Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never con | Report only | | **Bounce rate > 5%** | high | Protect revenue | More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to go | Report only | | **Delivery rate \< 95%** | high | Protect revenue | More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially | Report only | | **Welcome flow not live** | medium | Grow revenue | New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted. | Report only | | **High Bounce Rate** | low | Protect revenue | Bounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money. | Report only | | **High Unsubscribe Rate** | low | Protect revenue | A rising unsubscribe rate shrinks the reachable audience and usually signals frequency or relevance problems; every lost subscriber removes future campaign and flow revenue. | Report only | | **Inactive Programs** | low | Protect revenue | Automations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has. | Report only | | **Limited segmentation , fewer than 3 segments** | low | Protect revenue | With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an e | Report only | | **Low Click Rate** | low | Grow revenue | Opens without clicks mean the content is not converting attention into store visits; the list is paying attention but the message is not earning the click. | Report only | | **Low Open Rate** | low | Protect revenue | Consistently low opens mean subject lines, send times or list quality are wasting sends, and engagement-based inbox placement then makes future sends perform even worse. | Report only | | **Too many draft flows (> 3) , launch tech debt** | low | Grow revenue | More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work | Report only | ### Build your own automated fixes 12 checks report findings on Dotdigital today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change. ## Automate approved work Vortex IQ is integrated with **13 read** and **16 write** operations across contacts, insightdataaccounts, insightdatacontacts, insightdatacollections, contactdeletes, contactimports on Dotdigital. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=dotdigital) | Resource | Read operations | Write operations | | ---------------------- | --------------- | ---------------- | | contacts | 2 | 4 | | insightdataaccounts | 3 | 2 | | insightdatacontacts | 2 | 2 | | insightdatacollections | 1 | 2 | | contactdeletes | 1 | 1 | | contactimports | 1 | 1 | | insightdataimports | 1 | 1 | | insightdataasyncs | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first Dotdigital workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*