> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Google Analytics on Vortex IQ > Monitor traffic, conversion and tracking integrity from Google Analytics, and catch instrumentation breaks before decisions are made on bad data. Monitor traffic, conversion and tracking integrity from Google Analytics, and catch instrumentation breaks before decisions are made on bad data. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) ยท [How connecting works](/integrations/connector-catalogue) | **80** | **14** | **Build your own** | **Ready to build yours** | **66** | | ------------------- | ---------------- | ------------------ | ------------------------ | -------------- | | performance signals | automated checks | automated fixes | workflows | API operations | ## Monitor performance 80 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | ---------------------------------------------------------- | ------------------- | ------------------ | --------------------------------------------------------- | | **AI vs Search Traffic** | Grow revenue | Merchant rule | AI vs Search Traffic, compared across items. | | **AOV by Device** | Run operations | Watch only | AOV by Device. | | **Active Users by Country** | Run operations | Watch only | Active Users by Country. | | **Active Users by Device** | Run operations | Watch only | Active Users by Device. | | **Active Users by Source** | Run operations | Watch only | Active Users by Source. | | **Campaign Performance** | Grow revenue | Watch only | Campaign Performance, compared across items. | | **Category Performance** | Customer experience | Watch only | Category Performance, compared across items. | | **Conversion Rate by Device** | Grow revenue | Watch only | Conversion Rate by Device. | | **Conversion by Landing Page** | Grow revenue | Watch only | Conversion by Landing Page. | | **Conversion by Source** | Grow revenue | Watch only | Conversion by Source. | | **Conversion: New vs Returning** | Grow revenue | Watch only | Conversion: New vs Returning, compared across items. | | **Funnel Drop-off** | Run operations | Watch only | Funnel Drop-off, compared across items. | | **Funnel by Channel** | Run operations | Watch only | Funnel by Channel. | | **Funnel by Device** | Run operations | Watch only | Funnel by Device. | | **New vs Returning Users** | Run operations | Watch only | New vs Returning Users, shown by share. | | **Organic vs Paid Traffic** | Grow revenue | Watch only | Organic vs Paid Traffic, shown by share. | | **Product Brand Revenue** | Grow revenue | Watch only | Product Brand Revenue, compared across items. | | **Product Cart Additions** | Catalogue quality | Watch only | Product Cart Additions, compared across items. | | **Product Conversion Rate** | Grow revenue | Watch only | Product Conversion Rate, compared across items. | | **Product Views vs Purchases** | Catalogue quality | Watch only | Product Views vs Purchases, compared across items. | | **Purchase Funnel** | Run operations | Watch only | Purchase Funnel, compared across items. | | **Purchases by Days Since Last Session** | Run operations | Watch only | Purchases by Days Since Last Session. | | **Real-Time Events Stream** | Run operations | Watch only | Real-Time Events Stream, compared across items. | | **Referral Traffic** | Grow revenue | Watch only | Referral Traffic, compared across items. | | **Revenue Trend** | Grow revenue | Watch only | GA-attributed revenue trend over time. | | **Revenue by Category** | Grow revenue | Watch only | Revenue by Category. | | **Revenue by Channel** | Grow revenue | Watch only | Revenue by Channel. | | **Revenue by Country** | Grow revenue | Watch only | Revenue by Country. | | **Revenue by Device** | Grow revenue | Watch only | Revenue by Device. | | **Sessions by Browser** | Run operations | Watch only | Sessions by Browser. | | **Sessions by Channel** | Grow revenue | Watch only | Sessions by Channel. | | **Sessions by Device** | Run operations | Watch only | Sessions by Device. | | **Social Traffic** | Grow revenue | Watch only | Social Traffic, compared across items. | | **Source / Medium** | Grow revenue | Watch only | Source / Medium, compared across items. | | **Top Events** | Customer experience | Watch only | Top Events, compared across items. | | **Top Landing Pages** | Grow revenue | Watch only | Top Landing Pages, compared across items. | | **Top Pages** | Customer experience | Watch only | Top Pages, compared across items. | | **Top Products** | Catalogue quality | Watch only | Top Products, compared across items. | | **Users by Channel** | Grow revenue | Watch only | Users by Channel. | | **Users by City** | Run operations | Watch only | Users by City. | | **Users by Country** | Run operations | Watch only | Users by Country. | | **Users by Language** | Run operations | Watch only | Users by Language. | | **AI Conversion Rate** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **AI Engagement** | Grow revenue | Alert band 30 / 10 | Description pending editorial review; the signal is live. | | **AI Revenue** | Grow revenue | Alert band 1 / 0 | Description pending editorial review; the signal is live. | | **AI Traffic Overview** | Run operations | Merchant rule | Description pending editorial review; the signal is live. | | **AI Traffic Trend** | Run operations | Merchant rule | Description pending editorial review; the signal is live. | | **Add-to-Cart Rate** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Average Order Value** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Average Session Duration** | Run operations | Merchant rule | Description pending editorial review; the signal is live. | | **Avg Engagement Time per Session** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Bounce Rate** | Protect revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Cart Abandonment Rate** | Protect revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Checkout Completion Rate** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Conversion Rate (Session)** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Conversion Rate (User)** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Desktop vs Mobile Bounce Rate Gap** | Protect revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Engagement Rate** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Funnel Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **High-Bounce Landing Pages (500+ sessions, 60%+ bounce)** | Protect revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Key Events Configuration Health** | Catalogue quality | Merchant rule | Description pending editorial review; the signal is live. | | **Missing Required E-commerce Events** | Catalogue quality | Merchant rule | Description pending editorial review; the signal is live. | | **New Users Trend** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **Organic Search Traffic Share** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Page Views** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Pages per Session** | Run operations | Merchant rule | Description pending editorial review; the signal is live. | | **Purchase Event Not Seen** | Catalogue quality | Merchant rule | Description pending editorial review; the signal is live. | | **Purchases Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Real-Time Active Users** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Real-Time Add to Cart** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Real-Time Checkouts** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **Real-Time Page Views** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Real-Time Purchases** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Returning Customer Revenue** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Revenue per Session** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Revenue per User** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Total Users** | Customer experience | Merchant rule | Description pending editorial review; the signal is live. | | **Traffic Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Unattributed Revenue Share** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Unattributed Traffic Share** | Catalogue quality | Merchant rule | Description pending editorial review; the signal is live. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | ----------------------------------------------------------------- | -------- | ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- | | **Attribution divergence with ecommerce platform > 25% over 30d** | high | Protect revenue | Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk. | Report only | | **Cart abandonment rate above 75%** | high | Protect revenue | Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product, | Report only | | **Conversion Key Events Not Configured** | high | Grow revenue | The store has real traffic and real users (this check only fires when both are already confirmed present), so this is a tracking gap, not a lack of shoppers. Every revenue-based finding in t | Report only | | **Session conversion rate below 1%** | high | Grow revenue | Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today's traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion, | Report only | | **Average engagement time below 30 seconds** | medium | Grow revenue | Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so t | Report only | | **Bounce rate above 70% over 30d** | medium | Protect revenue | Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those v | Report only | | **Desktop vs Mobile Performance Gap** | medium | Customer experience | For most stores mobile carries the larger share of sessions, so a device gap this size is not a rounding error, it means the device most shoppers actually use performs worse, and the loss co | Report only | | **High Bounce Rate Landing Pages** | medium | Protect revenue | These pages already earn meaningful traffic, so the store paid for or earned the click, but more than 6 in 10 visitors leave without looking at a second page. That is spend or organic rankin | Report only | | **Low Add-to-Cart Rate** | medium | Grow revenue | Add-to-cart is the first real purchase intent signal after a visitor lands, and it moves weeks before a revenue drop would show up anywhere else. A low rate here means people are seeing prod | Report only | | **Organic Search Dependency** | medium | Grow revenue | Organic search is normally the highest-margin channel because it carries no per-click cost, so a share this low means the store is leaning almost entirely on paid or referral traffic instead | Report only | | **Session Duration Anomaly** | medium | Grow revenue | Sessions this short are rarely a real visitor browsing; they usually mean bot or scraper traffic inflating the session count, a tag that fires but under-reports engaged time, or visitors lan | Report only | | **Unattributed Revenue** | medium | Protect revenue | This is real revenue GA4 cannot tie to a source, so every other channel's reported return is being calculated against an incomplete revenue base. That understates true ROI and risks a decisi | Report only | | **Missing E-commerce Events** | low | Grow revenue | These are the events GA4 and Google Ads use to know a sale happened at all. When they are missing, especially `purchase`, GA4 cannot see revenue that is genuinely occurring, which understate | Report only | | **Unattributed Traffic** | low | Grow revenue | A session GA4 cannot tie to a channel is a session that cannot inform which marketing spend is working. As this share grows, every other channel's reported ROI is being measured against a sh | Report only | ### Build your own automated fixes 14 checks report findings on Google Analytics today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change. ## Automate approved work Vortex IQ is integrated with **29 read** and **37 write** operations across properties, accounts, properties.conversionevents, properties.customdimensions, properties.custommetrics, properties.datastreams.measurementprotocolsecrets on Google Analytics. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=google-analytics) | Resource | Read operations | Write operations | | ------------------------------------------------- | --------------- | ---------------- | | properties | 9 | 7 | | accounts | 3 | 5 | | properties.conversionevents | 2 | 3 | | properties.customdimensions | 2 | 3 | | properties.custommetrics | 2 | 3 | | properties.datastreams.measurementprotocolsecrets | 2 | 3 | | properties.datastreams | 2 | 3 | | properties.keyevents | 2 | 3 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first Google Analytics workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*