> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Klaviyo on Vortex IQ > Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. Monitor email revenue and deliverability for Klaviyo, catch broken automations early, and keep lifecycle marketing accountable to store outcomes. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) ยท [How connecting works](/integrations/connector-catalogue) | **67** | **14** | **Build your own** | **Ready to build yours** | **345** | | ------------------- | ---------------- | ------------------ | ------------------------ | -------------- | | performance signals | automated checks | automated fixes | workflows | API operations | ## Monitor performance 67 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | ----------------------------- | ------------------- | -------------------- | --------------------------------------------------------- | | **Bounce Rate** | Protect revenue | Alert band 2 / 5 | Percentage of emails that bounced. | | **Spam Complaint Rate** | Protect revenue | Alert band 0.1 / 0.3 | Description pending editorial review; the signal is live. | | **Total Revenue** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Campaign Ranking** | Grow revenue | Watch only | Campaign Ranking, compared across items. | | **Campaign Status Breakdown** | Grow revenue | Watch only | Campaign Status Breakdown. | | **Channel Distribution** | Grow revenue | Watch only | Channel Distribution, shown by share. | | **Email Click Rate** | Run operations | Alert band 2 / 0.5 | Percentage of delivered emails with at least one click. | | **Email Open Rate** | Run operations | Alert band 20 / 10 | Percentage of delivered emails that were opened. | | **Engagement Funnel** | Grow revenue | Watch only | Engagement Funnel, stage by stage. | | **Flow Status Breakdown** | Run operations | Watch only | Flow Status Breakdown. | | **Flow Trigger Types** | Run operations | Watch only | Flow Trigger Types, shown by share. | | **Flows List** | Run operations | Watch only | Flows List. | | **Lifecycle Funnel** | Run operations | Watch only | Lifecycle Funnel, stage by stage. | | **Lists Overview** | Run operations | Watch only | Lists Overview. | | **Recent Campaigns Detail** | Grow revenue | Watch only | Recent Campaigns Detail, broken down by row. | | **Segments Overview** | Run operations | Watch only | Segments Overview. | | **Tags Overview** | Run operations | Watch only | Tags Overview. | | **Top Lists by Name** | Run operations | Watch only | Top Lists by Name. | | **Unsubscribe Rate** | Protect revenue | Alert band 0.5 / 2 | Percentage of recipients who unsubscribed. | | **Updated Email Preferences** | Run operations | Watch only | Updated Email Preferences over time. | | **Abandoned Cart Metrics** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Active Subscribers (Est.)** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Added to List Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Added vs Unsubscribed** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Bounce Trend** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Campaign Revenue Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Campaign Sends Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Campaign vs Flow Revenue** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Checkout-to-Order Rate** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Checkouts Started** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **Click Rate Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Click-to-Open Rate** | Grow revenue | Alert band 10 / 3 | Description pending editorial review; the signal is live. | | **Clicked Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversion Rate** | Grow revenue | Alert band 3 / 1 | Description pending editorial review; the signal is live. | | **Conversion Rate Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Deliverability Summary** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Delivery Rate** | Protect revenue | Alert band 98 / 95 | Description pending editorial review; the signal is live. | | **Dropped Emails** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Email Health KPIs** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Emails Received Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Flow Count Summary** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Flow Sends Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **List Count** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **List Health Summary** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Open Rate Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Opened Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Orders Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Placed Orders Total** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Post-Purchase Flow** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Refund Rate** | Protect revenue | Merchant rule | Description pending editorial review; the signal is live. | | **Refunds Trend** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Repeat Purchasers** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Revenue Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Revenue per Recipient** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Revenue per Send** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **SMS Clicks** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **SMS Conversion** | Grow revenue | Merchant rule | Description pending editorial review; the signal is live. | | **SMS Opt-in Trend** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **SMS Overview** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **SMS Sends** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **SMS vs Email Sends** | Customer experience | Watch only | Description pending editorial review; the signal is live. | | **Sends vs Opens** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Spam Complaint Trend** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **Subscriber Growth Rate** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Total Sends** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Unsubscribe Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Welcome Flow** | Run operations | Watch only | Description pending editorial review; the signal is live. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | -------------------------------------------------- | -------- | ----------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | **Spam complaint rate > 0.1%** | critical | Protect revenue | Spam complaints are the fastest way to damage sender reputation with mailbox providers; a rate this high can get future campaigns throttled or routed to spam even for recipients who never co | Report only | | **API key missing required permissions** | high | Control risk and change | When the key lacks scopes, 20+ cards silently render "No data yet" and the merchant cannot diagnose without looking at our logs. The audit surfaces the exact scopes they need to enable. | Report only | | **Abandoned-cart flow not live** | high | Protect revenue | Abandoned-cart recovery is usually the single highest-ROI automation in email: high-intent shoppers who nearly bought are contacted at exactly the right moment. Without it they are never con | Report only | | **Bounce rate > 5%** | high | Protect revenue | More than 1 in 20 emails is bouncing. Beyond the immediate lost reach, mailbox providers watch bounce rate as a sender-reputation signal, and a rate this high risks future emails, even to go | Report only | | **Delivery rate \< 95%** | high | Protect revenue | More than 1 in 20 emails is not reaching an inbox at all, whether blocked, bounced, or filtered. Every campaign, promotion or transactional email built on this list is reaching a materially | Report only | | **No Catalog Sync: product catalog is empty** | high | Run operations | Without the product catalogue synced, flows cannot recommend products or build dynamic content, so the highest-converting email formats are unavailable. | Candidate remediation | | **Email Bounce Rate** | medium | Protect revenue | Bounced emails never reach the customer, and past roughly 5% mailbox providers treat the sender as risky, dragging down delivery of every future campaign including the ones that make money. | Candidate remediation | | **High Refund Rate** | medium | Protect revenue | Refunds triggered from email-attributed orders erode the channel's real revenue; concentration here often traces to overclaiming creative or mismatched landing pages. | Report only | | **Inactive Flows** | medium | Protect revenue | Automations that are switched off or erroring stop producing revenue silently; abandoned-cart, welcome and win-back flows are typically the highest-earning sends a store has. | Candidate remediation | | **Limited Lists/Segmentation** | medium | Grow revenue | Broadcasting to one undifferentiated list sends the same message to buyers, prospects and lapsed customers alike, which depresses engagement and accelerates unsubscribes. | Report only | | **Spam Complaint Rate** | medium | Protect revenue | Spam complaints are the fastest way to destroy sender reputation. Above roughly 0.1 percent, providers start routing campaigns to junk for everyone, not just complainers, cutting email reven | Report only | | **Welcome flow not live** | medium | Grow revenue | New subscribers are at their most engaged in their first days; without a live welcome flow that window closes unconverted. | Candidate remediation | | **Limited segmentation , fewer than 3 segments** | low | Protect revenue | With fewer than 3 segments, campaigns are almost certainly going to the entire list every time, new customers and loyal repeat buyers, engaged subscribers and people who have not opened an e | Report only | | **Too many draft flows (> 3) , launch tech debt** | low | Grow revenue | More than 3 automation flows are built but never turned on. Each one represents planned revenue, welcome series, replenishment reminders, win-back campaigns, that is sitting unused; the work | Candidate remediation | ### Build your own automated fixes 14 checks report findings on Klaviyo today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change. ## Automate approved work Vortex IQ is integrated with **204 read** and **141 write** operations across campaigns, catalog categorys, catalog items, catalog variants, coupons, couponcodes on Klaviyo. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=klaviyo) | Resource | Read operations | Write operations | | ----------------- | --------------- | ---------------- | | campaigns | 2 | 3 | | catalog categorys | 2 | 3 | | catalog items | 2 | 3 | | catalog variants | 2 | 3 | | coupons | 2 | 3 | | couponcodes | 2 | 3 | | custommetrics | 2 | 3 | | flows | 2 | 3 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first Klaviyo workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*