> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Microsoft Ads (Bing) on Vortex IQ > Monitor Microsoft Ads (Bing) campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted. Monitor Microsoft Ads (Bing) campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/microsoft-ads) | **73** | **6** | **Build your own** | **Ready to build yours** | **5** | | ------------------- | ---------------- | ------------------ | ------------------------ | -------------- | | performance signals | automated checks | automated fixes | workflows | API operations | ## Monitor performance 73 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | -------------------------------------------------- | ------------------- | ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Active Shopping Ads on Out-of-Stock SKUs** | Protect revenue | Alert band 5 / 50 | Spend on Microsoft Shopping ads pointing at out-of-stock SKUs. Pause the product group, hold the budget. | | **Branded Paid Clicks Cannibalising Organic** | Protect revenue | Merchant rule | Branded keywords running on Bing that also rank #1 organically on Google. Cross-engine cannibalisation , pause Bing branded or restrict to genuinely incremental clicks. | | **Landing Pages with Poor Web Vitals** | Protect revenue | Merchant rule | Bing traffic skews desktop , LCP regression on landing pages drops Quality Score same as Google. | | **ROAS Dropped Below Threshold** | Grow revenue | Alert band 3 / 1.5 | First number to ping when the hedge-against-Google narrative is going to look bad on Monday. | | **Spend on Campaigns with Active Feed Rejections** | Protect revenue | Merchant rule | £ on a Microsoft Shopping campaign whose Feedonomics feed has live rejections. Bid signal degrades until cleared. | | **UET Tag Tracking Broken** | Grow revenue | Merchant rule | UET tag silently failing on ITP/AdBlock-heavy audiences. Smart Bidding retrains on degraded signal within 24h. | | **ROAS** | Grow revenue | Alert band 3 / 1.5 | Description pending editorial review; the signal is live. | | **Spend vs Budget** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Total Revenue** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Total Spend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Wasted Spend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Zero-Conversion Spend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **CPA by Keyword** | Run operations | Watch only | CPA by Keyword. | | **CPA by Region** | Customer experience | Watch only | CPA by Region. | | **CPC by Campaign** | Grow revenue | Watch only | CPC by Campaign. | | **CPC by Device** | Customer experience | Watch only | CPC by Device. | | **CPC by Hour** | Customer experience | Watch only | CPC by Hour over time. | | **CTR by Campaign** | Grow revenue | Watch only | CTR by Campaign. | | **CTR by Device** | Customer experience | Watch only | CTR by Device. | | **CTR by Keyword** | Run operations | Watch only | CTR by Keyword. | | **CTR by Region** | Customer experience | Watch only | CTR by Region. | | **Campaign Comparison** | Grow revenue | Watch only | Campaign Comparison, broken down by row. | | **Conversion Actions Breakdown** | Grow revenue | Watch only | Conversion Actions Breakdown. | | **Conversion Funnel** | Grow revenue | Watch only | Conversion Funnel, stage by stage. | | **Conversion Lag** | Grow revenue | Watch only | Conversion Lag, compared across items. | | **Conversion Rate by Campaign** | Grow revenue | Watch only | Conversion Rate by Campaign. | | **Conversion Rate by Device** | Grow revenue | Watch only | Conversion Rate by Device. | | **Conversions by Campaign** | Grow revenue | Watch only | Conversions by Campaign. | | **Conversions by Day of Week** | Grow revenue | Watch only | Conversions by Day of Week. | | **Conversions by Device** | Grow revenue | Watch only | Conversions by Device. | | **Impression Share Lost (Budget)** | Grow revenue | Alert band 5 / 20 | % of eligible search impressions not shown because daily budget ran out, impressions-weighted across the reported campaigns. Fix: raise budget on the affected campaigns. | | **Landing Page CPC** | Customer experience | Watch only | Landing Page CPC, broken down by row. | | **Landing Page Conv. Rate** | Customer experience | Watch only | Landing Page Conv. Rate, broken down by row. | | **Landing Page Performance** | Customer experience | Watch only | Landing Page Performance, broken down by row. | | **Landing Page Revenue** | Grow revenue | Watch only | Landing Page Revenue, broken down by row. | | **Overspending Campaigns** | Grow revenue | Watch only | Overspending Campaigns, broken down by row. | | **Quality Score Distribution** | Run operations | Alert band 7 / 4 | Quality Score Distribution, compared across items. | | **ROAS by Campaign** | Grow revenue | Watch only | ROAS by Campaign. | | **ROAS by Day of Week** | Grow revenue | Watch only | ROAS by Day of Week. | | **ROAS by Device** | Grow revenue | Watch only | ROAS by Device. | | **ROAS by Region** | Grow revenue | Watch only | ROAS by Region. | | **Revenue by Campaign** | Grow revenue | Watch only | Revenue by Campaign. | | **Search Terms Report** | Grow revenue | Watch only | Search Terms Report, broken down by row. | | **Spend by Campaign** | Grow revenue | Watch only | Spend by Campaign. | | **Spend by Device** | Customer experience | Watch only | Spend by Device. | | **Spend by Hour** | Customer experience | Watch only | Spend by Hour. | | **Top Cities by Conversions** | Grow revenue | Watch only | Top Cities by Conversions. | | **Top Keywords by Conversions** | Grow revenue | Watch only | Top Keywords by Conversions. | | **Top Keywords by Spend** | Run operations | Watch only | Top Keywords by Spend. | | **Top Performing Campaigns** | Grow revenue | Watch only | Top Performing Campaigns, broken down by row. | | **Underspending Campaigns** | Grow revenue | Watch only | Underspending Campaigns, broken down by row. | | **Wasted-Spend Burst (Audience Network drift)** | Grow revenue | Alert band 5 / 50 | Audience Network auto-extension can drift to low-quality publishers fast , catch before the week's budget eaten. | | **Worst Performing Campaigns** | Grow revenue | Watch only | Worst Performing Campaigns, broken down by row. | | **All Conversions** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Budget Utilisation** | Run operations | Alert band 70 / 30 | Description pending editorial review; the signal is live. | | **CPA Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Anomaly** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Spike Detection** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Trend** | Run operations | Alert band 0 / 25 | Description pending editorial review; the signal is live. | | **CTR Decline Alert** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **CTR Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Clicks vs Conversions** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversion Drop Alert** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversion Rate Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions by Country** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions by Hour** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Impression Share** | Run operations | Alert band 70 / 40 | Description pending editorial review; the signal is live. | | **Impressions Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **ROAS Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Spend Anomaly** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Spend Over Time** | Run operations | Alert band 0 / -10 | Description pending editorial review; the signal is live. | | **Spend by Country** | Customer experience | Watch only | Description pending editorial review; the signal is live. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | --------------------------------------------------------------- | -------- | ----------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | **Conversion tracking broken (clicks > 0 but conversions = 0)** | critical | Grow revenue | Over 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises to | Report only | | **Wasted spend , campaigns with ROAS \< 1 over 30d** | critical | Grow revenue | A campaign returning less than $1 of revenue for every $1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad | Candidate remediation | | **Missing UTM tags in ad destination URLs** | high | Control risk and change | Ads landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is. | Report only | | **Search impression share lost to budget > 20%** | high | Grow revenue | Losing more than a fifth of impression share to budget means demand exists that the account cannot buy; either budget or efficiency has to move. | Candidate remediation | | **Budget > 80% used before mid-month** | medium | Grow revenue | More than 80% of this month's budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sal | Candidate remediation | | **Disapproved ads in active campaigns** | medium | Grow revenue | A disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with | Candidate remediation | ### Build your own automated fixes 6 checks report findings on Microsoft Ads (Bing) today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change. ## Automate approved work Vortex IQ is integrated with **1 read** and **4 write** operations across campaign managementadquerys, campaign managementcampaignquerys, commonoauth2tokens, customer managementaccounts, report inggeneratereports on Microsoft Ads (Bing). Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=microsoft-ads) | Resource | Read operations | Write operations | | --------------------------------- | --------------- | ---------------- | | campaign managementadquerys | 0 | 1 | | campaign managementcampaignquerys | 0 | 1 | | commonoauth2tokens | 0 | 1 | | customer managementaccounts | 1 | 0 | | report inggeneratereports | 0 | 1 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first Microsoft Ads (Bing) workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*