> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mixpanel on Vortex IQ

> Monitor traffic, conversion and tracking integrity from Mixpanel, and catch instrumentation breaks before decisions are made on bad data.

Monitor traffic, conversion and tracking integrity from Mixpanel, and catch instrumentation breaks before decisions are made on bad data.

No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls.

[Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [How connecting works](/integrations/connector-catalogue)

| **38**              | **6**            | **Build your own** | **Ready to build yours** | **5**          |
| ------------------- | ---------------- | ------------------ | ------------------------ | -------------- |
| performance signals | automated checks | automated fixes    | workflows                | API operations |

## Monitor performance

38 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher.

| Signal                                                | Outcome                 | Alert behaviour    | What it tracks                                                                                                                                                             |
| ----------------------------------------------------- | ----------------------- | ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Biggest Funnel Step Drop-off**                      | Run operations          | Merchant rule      | Biggest Funnel Step Drop-off, compared across items.                                                                                                                       |
| **Event Source vs Ecom Revenue Attribution**          | Protect revenue         | Merchant rule      | Event Source vs Ecom Revenue Attribution, broken down by row.                                                                                                              |
| **Event Tracking Broken (core event stopped firing)** | Control risk and change | Merchant rule      | Alerts for Event Tracking Broken (core event stopped firing).                                                                                                              |
| **Event Volume Drop (>25% vs baseline)**              | Run operations          | Merchant rule      | Alerts for Event Volume Drop (>25% vs baseline).                                                                                                                           |
| **Funnel Conversion Drop (>5pp in 24h)**              | Grow revenue            | Merchant rule      | Alerts for Funnel Conversion Drop (>5pp in 24h).                                                                                                                           |
| **Landing Page Performance vs Bounce**                | Protect revenue         | Merchant rule      | Landing Page Performance vs Bounce, broken down by row.                                                                                                                    |
| **Primary Funnel Conversion %**                       | Grow revenue            | Merchant rule      | Primary Funnel Conversion %, stage by stage.                                                                                                                               |
| **Top User Path (Flows)**                             | Run operations          | Watch only         | Mixpanel-distinctive ,  the most-travelled event sequence. Shifts here = users finding a new (or broken) route.                                                            |
| **Cohort Retention D7 %**                             | Run operations          | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Core Events Firing**                                | Run operations          | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Daily Active Users**                                | Run operations          | Watch only         | Description pending editorial review; the signal is live.                                                                                                                  |
| **Mixpanel Funnel Conversion vs Ecom Conversion**     | Protect revenue         | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Mixpanel Tracking Health Score**                    | Control risk and change | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Session Engagement vs Cart Abandonment**            | Protect revenue         | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Stickiness (DAU/MAU)**                              | Grow revenue            | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Total Event Volume**                                | Run operations          | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Avg Session Duration**                              | Run operations          | Watch only         | Avg Session Duration from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.  |
| **Bounce Rate**                                       | Protect revenue         | Alert band 40 / 60 | Bounce Rate from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.           |
| **Cart Abandonment Rate**                             | Protect revenue         | Alert band 60 / 75 | Cart Abandonment Rate from Mixpanel, grouped under Funnel Analysis. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.    |
| **Conversion-Path Share %**                           | Grow revenue            | Merchant rule      | % of sessions whose path reaches the purchase event ,  falling = users drifting off the happy path.                                                                        |
| **Event Ingestion Lag**                               | Run operations          | Merchant rule      | Delay between client event timestamp and ingestion ,  high lag = SDK batching issue or pipeline backpressure.                                                              |
| **Fastest-Decaying Cohort**                           | Run operations          | Merchant rule      | Fastest-Decaying Cohort, broken down by row.                                                                                                                               |
| **Funnel Conversion by Segment**                      | Grow revenue            | Watch only         | Funnel Conversion by Segment.                                                                                                                                              |
| **Goal Completions**                                  | Run operations          | Watch only         | Goal Completions from Mixpanel, grouped under Funnel Analysis. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.         |
| **New Users**                                         | Grow revenue            | Watch only         | New Users from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.            |
| **New vs Returning Users**                            | Grow revenue            | Watch only         | New vs Returning Users, shown by share.                                                                                                                                    |
| **Pageviews per Session**                             | Run operations          | Watch only         | Pageviews per Session from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data. |
| **Real-Time Users**                                   | Grow revenue            | Watch only         | Real-Time Users from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.      |
| **Retention Curve**                                   | Run operations          | Watch only         | Retention Curve over time.                                                                                                                                                 |
| **Sessions**                                          | Grow revenue            | Watch only         | Sessions from Mixpanel, grouped under Traffic Acquisition. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.             |
| **Top 10 Events by Volume**                           | Run operations          | Watch only         | Top 10 Events by Volume.                                                                                                                                                   |
| **Top Exit Event**                                    | Run operations          | Watch only         | Top Exit Event, broken down by row.                                                                                                                                        |
| **Top Pages**                                         | Run operations          | Watch only         | Top Pages from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.             |
| **Top Traffic Sources**                               | Run operations          | Watch only         | Top Traffic Sources from Mixpanel, grouped under Customer Behaviour. Computes when a live Mixpanel integration is connected; reconciles ecommerce against Mixpanel data.   |
| **Avg Events per User**                               | Grow revenue            | Watch only         | Description pending editorial review; the signal is live.                                                                                                                  |
| **Avg Time to Convert**                               | Run operations          | Watch only         | Description pending editorial review; the signal is live.                                                                                                                  |
| **Cohort Retention D30 %**                            | Run operations          | Merchant rule      | Description pending editorial review; the signal is live.                                                                                                                  |
| **Monthly Active Users**                              | Run operations          | Watch only         | Description pending editorial review; the signal is live.                                                                                                                  |

## Audit risks and opportunities

A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable.

| Check                                                                     | Severity | Outcome         | Why it matters                                                                                                                                                                                 | Fix status  |
| ------------------------------------------------------------------------- | -------- | --------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------- |
| **Key events not configured (purchase event firing but conversions = 0)** | critical | Grow revenue    | The property has meaningful traffic but reports zero conversions, which almost never means zero sales; it means the tool cannot see the sales that are happening. Every conversion-based repor | Report only |
| **Attribution divergence with ecommerce platform > 25% over 30d**         | high     | Protect revenue | Analytics showing conversions while the store records zero orders (or the reverse) means one of the two systems is wrong; every decision made on the divergent numbers is at risk.             | Report only |
| **Cart abandonment rate above 75%**                                       | high     | Protect revenue | Three out of four shoppers who add something to their cart leave without buying it. These are the closest prospects the store has, people who already decided they wanted a specific product,  | Report only |
| **Session conversion rate below 1%**                                      | high     | Grow revenue    | Fewer than 1 in 100 sessions convert. At this rate the store needs a large multiple of today's traffic just to hold revenue flat, so the most efficient lever right now is fixing conversion,  | Report only |
| **Average engagement time below 30 seconds**                              | medium   | Grow revenue    | Under 30 seconds of engaged time is barely enough to read a headline, let alone consider a product. Visitors this disengaged are unlikely to convert on this visit or return for another, so t | Report only |
| **Bounce rate above 70% over 30d**                                        | medium   | Protect revenue | Seven in ten visitors are leaving after one page. Whatever is bringing them, an ad, a search result, a link, is not being matched by what they find when they arrive, and every one of those v | Report only |

### Build your own automated fixes

6 checks report findings on Mixpanel today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change.

## Automate approved work

Vortex IQ is integrated with **5 read** and **0 write** operations across engages, events, funnels, retentions, segmentations on Mixpanel. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words.

Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system.

[Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=mixpanel)

<Accordion title="Browse the operations you can build with">
  | Resource      | Read operations | Write operations |
  | ------------- | --------------- | ---------------- |
  | engages       | 1               | 0                |
  | events        | 1               | 0                |
  | funnels       | 1               | 0                |
  | retentions    | 1               | 0                |
  | segmentations | 1               | 0                |

  Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected.
</Accordion>

### Ready to build your first Mixpanel workflow

Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.

***

*Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*
