> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # TikTok Ads on Vortex IQ > Monitor TikTok Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted. Monitor TikTok Ads campaign performance and spend efficiency, and catch tracking or pacing problems before budget is wasted. No changes are made without the configured approval policy. Read-only operations do not modify the connected system; schedules, access scopes, API usage and data handling remain governed by Vortex IQ controls. [Connect or manage this source](https://app.vortexiq.ai/workbench/settings/sources) · [View setup guide](/integrations/tiktok-ads) | **72** | **5** | **Build your own** | **Ready to build yours** | **6** | | ------------------- | ---------------- | ------------------ | ------------------------ | -------------- | | performance signals | automated checks | automated fixes | workflows | API operations | ## Monitor performance 72 performance signals. Signals with an alert band can raise Nerve Centre alerts; every signal supports a merchant-configured watcher. | Signal | Outcome | Alert behaviour | What it tracks | | ---------------------------------------------------- | ------------------- | ------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Active TikTok Shop Ads on Out-of-Stock SKUs** | Protect revenue | Alert band 5 / 50 | Spend on TikTok Shop catalog ads pointing at SKUs that can't convert. Pause the ad, recover the budget. | | **Branded Paid Clicks Cannibalising Organic Search** | Protect revenue | Merchant rule | Branded keywords running on TikTok that already perform organically on Google. Pure margin reclaim. | | **Mobile Landing Pages with Poor Web Vitals** | Protect revenue | Merchant rule | TikTok traffic is \~95% mobile , slow mobile landings convert worse than any other channel. | | **Pixel/Events-API Tracking Broken** | Grow revenue | Merchant rule | TikTok's iOS attribution is even more brittle than Meta , catch within the same iOS-attribution window. | | **ROAS Dropped Below Threshold** | Grow revenue | Alert band 3 / 1.5 | First number to ping when the ad team's morning is going to be bad. | | **Spend on Campaigns with Active Feed Rejections** | Protect revenue | Merchant rule | £ on a Shop campaign whose Feedonomics feed has live rejections , bid signal degrades until cleared. | | **Wasted Spend (Zero-Conversion Creatives)** | Grow revenue | Alert band 5 / 50 | Roll-up of spend on creatives with zero conversions over 30D , the TikTok-native equivalent of the archetype's keyword-level Wasted Spend hero card. | | **ROAS** | Grow revenue | Alert band 3 / 1.5 | Description pending editorial review; the signal is live. | | **Spend vs Budget** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Total Revenue** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Total Spend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Zero-Conversion Spend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **CPA by Creative** | Grow revenue | Watch only | CPA by Creative. | | **CPA by Region** | Customer experience | Watch only | CPA by Region. | | **CPC by Campaign** | Grow revenue | Watch only | CPC by Campaign. | | **CPC by Device** | Customer experience | Watch only | CPC by Device. | | **CPC by Hour** | Customer experience | Watch only | CPC by Hour over time. | | **CTR Distribution by Creative (Fatigue Proxy)** | Grow revenue | Watch only | TikTok creatives burn out 2-3× faster than Meta , falling CTR per-creative is the earliest available fatigue signal without needing frequency data. | | **CTR by Campaign** | Grow revenue | Watch only | CTR by Campaign. | | **CTR by Creative** | Grow revenue | Watch only | CTR by Creative. | | **CTR by Device** | Customer experience | Watch only | CTR by Device. | | **CTR by Region** | Customer experience | Watch only | CTR by Region. | | **Campaign Comparison** | Grow revenue | Watch only | Campaign Comparison, broken down by row. | | **Conversion Actions Breakdown** | Grow revenue | Watch only | Conversion Actions Breakdown. | | **Conversion Funnel** | Grow revenue | Watch only | Conversion Funnel, stage by stage. | | **Conversion Lag** | Grow revenue | Watch only | Conversion Lag, compared across items. | | **Conversion Rate by Campaign** | Grow revenue | Watch only | Conversion Rate by Campaign. | | **Conversion Rate by Device** | Grow revenue | Watch only | Conversion Rate by Device. | | **Conversions by Campaign** | Grow revenue | Watch only | Conversions by Campaign. | | **Conversions by Day of Week** | Grow revenue | Watch only | Conversions by Day of Week. | | **Conversions by Device** | Grow revenue | Watch only | Conversions by Device. | | **Landing Page CPC** | Customer experience | Watch only | Landing Page CPC, broken down by row. | | **Landing Page Conv. Rate** | Customer experience | Watch only | Landing Page Conv. Rate, broken down by row. | | **Landing Page Performance** | Customer experience | Watch only | Landing Page Performance, broken down by row. | | **Landing Page Revenue** | Grow revenue | Watch only | Landing Page Revenue, broken down by row. | | **Overspending Campaigns** | Grow revenue | Watch only | Overspending Campaigns, broken down by row. | | **ROAS by Campaign** | Grow revenue | Watch only | ROAS by Campaign. | | **ROAS by Day of Week** | Grow revenue | Watch only | ROAS by Day of Week. | | **ROAS by Device** | Grow revenue | Watch only | ROAS by Device. | | **ROAS by Region** | Grow revenue | Watch only | ROAS by Region. | | **Revenue by Campaign** | Grow revenue | Watch only | Revenue by Campaign. | | **Spend by Campaign** | Grow revenue | Watch only | Spend by Campaign. | | **Spend by Device** | Customer experience | Watch only | Spend by Device. | | **Spend by Hour** | Customer experience | Watch only | Spend by Hour. | | **Spend by Placement (TopView / In-Feed / Pangle)** | Grow revenue | Watch only | TikTok targets by placement and audience, not keyword , the awareness (TopView) vs conversion (In-Feed) mix question every TikTok merchant asks on Monday. | | **Top Cities by Conversions** | Grow revenue | Watch only | Top Cities by Conversions. | | **Top Creatives by Conversions** | Grow revenue | Watch only | Which ads (Spark Ads / In-Feed / TopView creatives) are actually driving conversions this month. | | **Top Creatives by Spend** | Grow revenue | Watch only | Spend concentration across the active creative set. | | **Top Performing Campaigns** | Grow revenue | Watch only | Top Performing Campaigns, broken down by row. | | **Underspending Campaigns** | Grow revenue | Watch only | Underspending Campaigns, broken down by row. | | **Wasted-Spend Burst (3-day spike)** | Run operations | Alert band 5 / 50 | TikTok's auction can chew through a runaway budget faster than most platforms. | | **Worst Performing Campaigns** | Grow revenue | Watch only | Worst Performing Campaigns, broken down by row. | | **All Conversions** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Budget Utilisation** | Run operations | Alert band 70 / 30 | Description pending editorial review; the signal is live. | | **CPA Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Anomaly** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Spike Detection** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **CPC Trend** | Run operations | Alert band 0 / 25 | Description pending editorial review; the signal is live. | | **CTR Decline Alert** | Protect revenue | Watch only | Description pending editorial review; the signal is live. | | **CTR Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Clicks vs Conversions** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversion Drop Alert** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversion Rate Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions by Country** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Conversions by Hour** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Impression Share** | Run operations | Alert band 70 / 40 | Description pending editorial review; the signal is live. | | **Impressions Trend** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **ROAS Trend** | Grow revenue | Watch only | Description pending editorial review; the signal is live. | | **Spend Anomaly** | Run operations | Watch only | Description pending editorial review; the signal is live. | | **Spend Over Time** | Run operations | Alert band 0 / -10 | Description pending editorial review; the signal is live. | | **Spend by Country** | Customer experience | Watch only | Description pending editorial review; the signal is live. | ## Audit risks and opportunities A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. | Check | Severity | Outcome | Why it matters | Fix status | | --------------------------------------------------------------- | -------- | ----------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | | **Conversion tracking broken (clicks > 0 but conversions = 0)** | critical | Grow revenue | Over 100 clicks with zero recorded conversions almost never means genuinely zero sales; it means the ad platform cannot see the sales that are happening. Every bid strategy that optimises to | Report only | | **Wasted spend , campaigns with ROAS \< 1 over 30d** | critical | Grow revenue | A campaign returning less than $1 of revenue for every $1 spent is losing money on every dollar put into it, before accounting for product cost or fulfilment. Over 30 days that is not a bad | Candidate remediation | | **Missing UTM tags in ad destination URLs** | high | Control risk and change | Ads landing without UTM tags cannot be attributed, so the spend disappears from every report and the channel looks worse than it is. | Report only | | **Budget > 80% used before mid-month** | medium | Grow revenue | More than 80% of this month's budget is gone before the month is half over. At this pace the campaign runs out of budget and stops serving for the back half of the month, losing whatever sal | Candidate remediation | | **Disapproved ads in active campaigns** | medium | Grow revenue | A disapproved ad stops serving immediately, so any budget allocated to it is not reaching anyone. If it sits in an active campaign unnoticed, the campaign quietly loses reach and volume with | Candidate remediation | ### Build your own automated fixes 5 checks report findings on TikTok Ads today. Turn any finding into an automated fix with a Vortex IQ workflow: **13,885 read and write operations across 229 connectors** are available as building blocks, with approval, verification and rollback on every change. ## Automate approved work Vortex IQ is integrated with **5 read** and **1 write** operations across openapiadgets, openapiadvertiserinfos, openapicampaigngets, openapicreativeportfoliogets, openapioauth2accesstokens, openapireportintegratedgets on TikTok Ads. Combine them with anything from the **13,885 operations across 229 connectors** to automate the work in your own words. Changes follow the merchant's configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution. Read-only operations do not modify the connected system. [Create a workflow](https://app.vortexiq.ai/workbench/flows/create?connector=tiktok-ads) | Resource | Read operations | Write operations | | ---------------------------- | --------------- | ---------------- | | openapiadgets | 1 | 0 | | openapiadvertiserinfos | 1 | 0 | | openapicampaigngets | 1 | 0 | | openapicreativeportfoliogets | 1 | 0 | | openapioauth2accesstokens | 0 | 1 | | openapireportintegratedgets | 1 | 0 | Signed-in users see the full catalogue in the workflow builder, filtered to the sources they have connected. ### Ready to build your first TikTok Ads workflow Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build. *** *Generated from the connector capability graph. Counts reflect the servable registry after alias normalisation and de-duplication, and refresh automatically when the registry changes.*