> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Vortex IQ glossary: key terms explained > Definitions for every Vortex IQ AI OS product term - modules, card types, findings, connectors, profiles, and the agentic concepts that tie them together. Every product term you encounter in the Vortex IQ documentation, defined in plain English. If you read a word in the docs and are not sure what it means, this is the page. Terms are in alphabetical order. A piece of work surfaced in the Actions module. Each Action has a title, a source (which finding produced it), a severity level, an assignee (or "auto"), and a status on the Kanban board (Backlog, In progress, In review, Shipped). Actions are the unit of execution in Vortex IQ. They start as findings, get ranked by severity, and ship through Vortex Apps when you approve them. The work surface of the AI OS - the fourth of the six modules. The Actions hub contains the Audit Dashboard, the Kanban board, the SEO + GEO Domination Engine, the Bulk Content Edit grid, and the Briefings cards. This is where findings become tasks become shipped fixes. The end-to-end flow that Vortex IQ runs on your behalf: **signal → diagnosis → action proposal → human approval → execution**. The Nerve Centre detects a signal, Vortex Mind diagnoses its cause, an Action is proposed, you approve it, and Vortex Apps executes the fix. You are in the loop at the approval step for any high-impact action; the OS handles the rest automatically. Short for AI Operating System. Vortex IQ's self-description and category positioning. The "OS" framing means the platform acts as a connective layer beneath every ecommerce tool you run - reading signals from all of them, reasoning across those signals with AI, and shipping fixes back into the relevant platforms. The distinction from a dashboard, a chatbot, or a SaaS suite is that the connections between data sources are pre-wired, run continuously, and are shared by all six modules through a single connector graph. The conversational AI module - the third of the six modules. You type plain-English questions and receive charted answers scoped to a saved Profile of connectors. Ask Viq queries the live connector graph - the same data that the Nerve Centre and Vortex Mind use - rather than running on generic LLM knowledge. The brand is always written as two words ("Ask Viq"); the second word is never used by itself as a standalone product name. The named integration to a specific platform - for example, the Shopify connector, the Stripe connector, or the Klaviyo connector. Vortex IQ supports 200+ connectors spanning commerce platforms, payment gateways, ad platforms, analytics tools, email and CRM, fulfilment providers, monitoring stacks, marketplaces, and more. Each connected instance of a connector is a **Connected Source** on the Settings, Connected Sources tab. A KPI card on the Nerve Centre that fuses signal from two or more connectors. Examples: * *Ad spend on out-of-stock SKUs* - Google Ads + Shopify inventory * *Stripe declines on email-recovery customers* - Stripe + Klaviyo * *Cart-page LCP vs paid traffic conversion* - CrUX + Google Ads + Shopify Cross-platform cards are the AI OS positioning anchor: a standard dashboard tool shows you one source at a time; the connector graph fuses them. One diagnostic insight produced by Vortex Mind or the Audit module. Each finding has a title, a severity (Critical, High, Medium, Low), a source (which connector or audit category produced it), an explanation of why it matters, and a recommended fix. Findings turn into Actions automatically and appear as cards on the Kanban board. The highest-priority KPI cards on a Nerve Centre connector tab. Each tab has 3 to 5 Key Metrics cards highlighted at the top. For the Shopify tab, Key Metrics cards include Total revenue, Conversion rate, Average order value, and Cart abandonment. Key Metrics cards are the primary metrics for each connected platform - the numbers you check first every morning. One metric tile on the Nerve Centre. Each card shows the metric name (for example, *Add-to-cart rate*, *Largest Contentful Paint*, *Decline rate*), the current value, a trend line, and a sentiment colour (green, amber, or red) that reflects whether the metric is healthy, worth watching, or critical. There are 6,034 cards across the full Nerve Centre catalogue. The KPI watch tower module - the first of the six modules. The Nerve Centre shows real-time numbers, trend lines, anomaly detection, and alerts across every connected platform. It is organised as a tab bar of connectors (Website, Analytics, Ads, Shopify, BigCommerce, Stripe, and so on), with a grid of KPI cards on each tab. The Nerve Centre is read-only by design. When something needs attention, you click through to Vortex Mind for the diagnosis or to Actions for the fix. A saved set of connectors that Ask Viq queries against. You create Profiles in Settings, Profiles. The Ask Viq Profile dropdown selects which profile is active for the current chat session, scoping every question to the connectors in that profile. Profiles are the multi-tenant question-isolation primitive of the AI OS - they let a marketer ask about ad spend efficiency and a finance lead ask about gross margin in the same workspace without the questions mixing. The action-engines module - the fifth of the six modules. Vortex Apps is the launcher tile grid containing the seven shipped apps that do work directly on your store in a controlled, auditable way: | App | Platform | What it does | | -------------- | ------------------------ | ------------------------------------------------------------------------- | | StagingPro | BigCommerce | Multi-environment sync and controlled releases with one-click rollback | | RollbackPro | BigCommerce | Continuous automated backups with instant rollback and version tracking | | Vortex Staging | Shopify | Safe theme versioning, preview, and migration with auditable environments | | Vortex Backup | Shopify | Automated backups with version history and one-click restore | | DryRunPro | Adobe Commerce + Magento | Data and theme sync with approvals, Docker and cloud support | | CloudHub | Multichannel OMS | Inventory sync, order routing, and listing management across marketplaces | | App Builder | All | The AI-agent-powered custom app builder | The knowledge-base module - the sixth of the six modules. Vortex Memory has two halves: * **Knowledge files** - manual uploads: brand guidelines, supplier catalogues, returns policies, contracts, image style references. Supported formats include PDF, docx, xlsx, csv, images, and audio transcripts. * **Report archive** - auto-ingested: every Vortex Mind report run lands here automatically. Ask Viq cites Vortex Memory when answering questions. Vortex Mind reasons against it when producing reports. The platform gets smarter the more your team uses it because findings from previous sessions remain queryable. The AI diagnostician module - the second of the six modules. When the Nerve Centre surfaces an anomaly, Vortex Mind walks the connector graph, pulls related signals from every connector that touches the metric, identifies the most likely root causes ranked by impact, and produces a named report with findings. It also generates Actions for each finding so the work is queued before you read the report. Vortex Mind produces seven canonical report types and four scheduled briefing cadences (Daily Morning, Weekly, Monthly, Quarterly Business Review). One tenant inside Vortex IQ. Merchants have one workspace. Agencies have one parent workspace plus one child workspace per client. All connectors, KPI data, audit findings, Profiles, and Ask Viq conversations live inside one workspace; data does not cross between workspaces. The workspace name is set during signup (the Company field) and is editable from Settings, Account.