> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Microsoft Ads (Bing) to Vortex IQ

> Connect Microsoft Ads (Bing) to Vortex IQ for 72 KPI cards, plus cross-platform Vortex Mind diagnostics.

Connecting Microsoft Ads (Bing) to Vortex IQ gives the AI OS a live read on your Microsoft Ads (Bing) data, feeding the Nerve Centre dashboard, Vortex Mind diagnostics, and Ask Viq.

## What data Vortex IQ reads from Microsoft Ads (Bing)

* **AdAccount**
* **Campaign**
* **AdCreative**

## How to connect

<Steps>
  <Step title="Open Connected Sources">
    In your Vortex IQ workspace, go to **Settings → Connected Sources**. You need Admin role in the workspace to connect sources.
  </Step>

  <Step title="Find the Microsoft Ads (Bing) card">
    Locate the Microsoft Ads (Bing) connector card and click **+ Connect**.
  </Step>

  <Step title="Authorise with Microsoft Ads (Bing)">
    You are redirected to Microsoft Ads (Bing)'s own authorisation page (`https://login.microsoftonline.com/common/oauth2/v2.0/authorize`). Sign in and approve the requested permissions. Vortex IQ requests these scopes: `https://ads.microsoft.com/msads.manage`, `offline_access`.
  </Step>

  <Step title="Return to Vortex IQ">
    Microsoft Ads (Bing) redirects you back to Vortex IQ once authorisation completes. The connector card flips to Connected automatically; no credentials are copied by hand.
  </Step>

  <Step title="Wait for the first data pull">
    KPI cards begin populating once the first sync completes. Timing depends on the Microsoft Ads (Bing) API response size and rate limits.
  </Step>
</Steps>

## Available KPI cards

Vortex IQ populates **72** Nerve Centre cards from your Microsoft Ads (Bing) data. See the [Microsoft Ads (Bing) KPI card reference](/nerve-centre/kpi-cards/microsoft-ads) for the full list with definitions, calculations, and sentiment bands.

## Troubleshooting

<AccordionGroup>
  <Accordion title="Credential verification fails">
    Re-check each value against the Microsoft Ads (Bing) developer console for typos or trailing whitespace. If a scope or permission is missing, Microsoft Ads (Bing) will typically return a 401 or 403 on the verification call rather than a generic failure.
  </Accordion>

  <Accordion title="Cards show no data after connecting">
    Allow time for the first sync to complete; large accounts can take longer. If cards are still empty after an hour, disconnect and reconnect to confirm the credentials were saved correctly.
  </Accordion>
</AccordionGroup>