> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# ActiveCampaign audit profile, Vortex IQ

> What the Vortex IQ ActiveCampaign health audit checks: ActiveCampaign Email + Automation Programme Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/activecampaign) · [Audit Profile](/nerve-centre/kpi-cards/activecampaign/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/activecampaign/sentiment)**

Audits automations, list and segmentation health, deliverability, and revenue attribution for merchants on ActiveCampaign. Answers four daily questions: are sends landing in the inbox, are the welcome / abandoned-cart automations live, is the audience growing, and is email pulling its weight in store revenue. Cross-channel value lands when a commerce sibling (Shopify / BigCommerce / Adobe Commerce) is connected - email-attributed revenue and abandoned-cart recovery value become computable in £/\$.

## What this audit checks

### Authentication & access

* API token valid against /api/3/users/me
* Token user has Campaigns, Automations, Lists, Segments, Contacts permissions
* Account API URL reachable (per-account host resolves)

### Automations

* Inactive automations (draft / inactive status)
* Welcome automation present and active
* Abandoned-cart automation present and active
* Automations with zero contacts entered

### Lists & segmentation

* List count and growth rate
* Segment count (under-segmentation below 3)
* Bounced / unsubscribed contact share per list

### Deliverability

* Bounce rate (hard + soft) across recent campaigns
* Spam complaint rate vs ISP threshold
* Delivery rate below 95%

### Revenue attribution

* Email-attributed revenue trend
* Top-performing automations by revenue

### Cross-channel: email revenue at risk

* Email share of total store revenue (sibling = shopify|bigcommerce|adobe\_commerce on customer\_email)
* Abandoned-cart recovery value in £/\$ (sibling commerce AOV × recovered carts)
* Campaigns advertising out-of-stock SKUs (sibling = ecommerce\_platform inventory)

## Data sources

* `GET https://{account}.api-us1.com/api/3/users/me` - Auth probe + user permissions
* `GET https://{account}.api-us1.com/api/3/campaigns` - Campaign metadata + send/open/click/bounce stats
* `GET https://{account}.api-us1.com/api/3/automations` - Automation inventory + status + entered counts
* `GET https://{account}.api-us1.com/api/3/lists` - List metadata + subscriber counts
* `GET https://{account}.api-us1.com/api/3/segments` - Segment definitions
* `GET https://{account}.api-us1.com/api/3/contacts` - Contact status counts for active-subscriber estimate