> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# AdRoll audit profile, Vortex IQ

> What the Vortex IQ AdRoll health audit checks: AdRoll: Spend Pacing, Retargeting ROAS & Cross-Channel Leak

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/adroll) · [Audit Profile](/nerve-centre/kpi-cards/adroll/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/adroll/sentiment)**

The questions an SMB / mid-market retargeting marketer asks at 9am on Monday: is AdRoll catching the cart-abandoners Meta and Google missed, is the Pixel still firing on conversion pages, is Roundtrip email retargeting still delivering, and is the prospecting-vs-retargeting spend mix right for the cohort. Cross-references commerce siblings (Shopify / BigCommerce / Adobe) and website\_performance for the highest-leverage findings - running dynamic catalog ads on out-of-stock SKUs and retargeting clicks into slow landing pages are the most common, most expensive, most fixable mistakes.

## What this audit checks

### Authentication & access

* OAuth refresh-token still valid against /auth/token (no re-auth required)
* Organization eid and advertisable eid resolve via /api/v1/organization
* Granted scopes cover read + write needed for reporting and pacing checks

### Spend & budget pacing

* Daily / lifetime budget utilisation per running campaign (under- or over-pacing vs budget)
* Wasted spend - zero-conversion spend above threshold on any running campaign (last 72h)
* Inactive / archived campaigns still consuming product-feed sync (hidden recurring data cost)
* Prospecting-vs-retargeting spend mix vs the acquisition-cohort target

### Campaign performance (ROAS / CTR / CPC)

* Cross-channel retargeting ROAS per campaign below merchant target (/api/v1/report/timeseries)
* Retargeting ROAS dropped >25% vs prior 7D same-day-of-week
* CTR below benchmark band on web / social / dynamic campaign types
* CPC creep - bidding pushing cost-per-click above category benchmark

### Conversion & attribution

* AdRoll Pixel firing on key conversion pages (purchase, signup-complete, add-to-cart)
* Conversion-rate below floor on running campaigns vs account average
* Roundtrip email retargeting deliverability and sender reputation after a send burst
* Attribution-window drift inflating reported conversions vs commerce-sibling orders

### Creative & audience health

* Custom audiences below AdRoll's 100-member delivery floor (won't serve, spend reallocates)
* Disapproved or rejected creatives in running campaigns (/api/v1/ad)
* Dynamic-product creatives falling back because the linked feed has rejections
* Stale creative pool - no new banner / native / video variants in >60d

### Cross-channel revenue at risk

* Active dynamic ads on out-of-stock SKUs (sibling = shopify / bigcommerce / adobe\_commerce product qty = 0)
* Retargeting landing pages with poor Web Vitals (sibling = website\_performance.page LCP\_p75 > 4000ms and CR \< 0.5x account avg)
* Branded retargeting clicks cannibalising organic (sibling = google\_search\_console branded organic queries)
* Roundtrip email audience overlapping the primary ESP (sibling = klaviyo / mailchimp) - paying to re-touch owned contacts

## Severity thresholds

| Signal            | Warn | Critical |
| ----------------- | ---- | -------- |
| `roas`            | 3.0  | -        |
| `ctr`             | 0.4  | -        |
| `conversion_rate` | 1.0  | -        |
| `budget_pacing`   | 70   | -        |

## Data sources

* `GET https://services.adroll.com/api/v1/organization` - Auth + org / advertisable eid sanity
* `GET https://services.adroll.com/api/v1/campaign` - Campaign state, budget, type and SKU join keys
* `GET https://services.adroll.com/api/v1/ad` - Creative status / format - disapprovals and feed-fallback checks
* `GET https://services.adroll.com/api/v1/report/timeseries` - Spend / impressions / clicks / conversions / ROAS time series
* `POST https://services.adroll.com/auth/token` - Refresh OAuth access token