> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Store Level (Tier1/Gold/Platinum), AliExpress > Store Level (Tier1/Gold/Platinum) for AliExpress stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Store Level (Tier1/Gold/Platinum)** reports your AliExpress store level, the seller-tier ranking the marketplace assigns from your overall performance. Higher tiers, in the Gold, Platinum, and Diamond style progression, earn trust badges, better search placement, and a measurable buyer-trust premium at the point of decision. For an owner or marketing lead this is a strategic standing pulse rather than a daily worklist, because a tier is hard-won over months of consistent fulfilment and ratings, and a drop quietly cuts your search visibility and conversion at the same time. It pairs with `aex_aliexpress_seller_health_score`, the composite that drives the tier, and with `aex_detailed_seller_ratings_match_comm_ship`, one of its key inputs. | | | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Your current AliExpress store level or seller tier, the marketplace's performance-based ranking of the store. | | **Sample type** | Backend API data from AliExpress, refreshed in near real time so a tier change is reflected promptly. | | **Why it matters** | Higher tiers grant trust badges and stronger search placement; a drop reduces visibility and conversion across the whole store. | | **Reading the value** | Read the current tier and watch for any change. Holding or climbing is healthy; a drop is a high-priority signal to repair the underlying performance inputs. | | **Currency** | Tier level. | | **Time window** | `RT` | | **Alert trigger** | `Level dropped` | | **Sentiment key** | `aex_store_level` | | **Roles** | owner, marketing | ## Calculation Vortex IQ reads your current store level directly from AliExpress, the tier the marketplace derives from your aggregate performance across ratings, fulfilment, and disputes, and raises an alert whenever that level falls. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example *A representative reading of **Store Level (Tier1/Gold/Platinum)** for a typical cross-border AliExpress store.* On 22 Mar 26 the card shows the store has slipped from Platinum to Gold and the alert fires. The owner reviews the inputs and sees the demotion followed a month of slower dispatch that pulled the shipping axis of their Detailed Seller Ratings down. They treat the tier loss as a search-visibility emergency, clear the dispatch backlog, and tighten promised delivery windows to rebuild the ratings that feed the tier, aiming to recover Platinum over the coming review cycles. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | --------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------- | | [`aex_aliexpress_seller_health_score`](/nerve-centre/kpi-cards/aliexpress/aliexpress-seller-health-score) | The composite performance score that drives the store tier. | | [`aex_detailed_seller_ratings_match_comm_ship`](/nerve-centre/kpi-cards/aliexpress/detailed-seller-ratings-match-comm-ship) | A key DSR input that feeds the tier calculation. | | [`aex_dispute_rate`](/nerve-centre/kpi-cards/aliexpress/dispute-rate) | Disputes weigh on performance and can pull the tier down. | | [`aex_shipping_time_accuracy`](/nerve-centre/kpi-cards/aliexpress/shipping-time-accuracy-promised-vs-actual) | Delivery accuracy is a major lever behind the tier. | | [`aex_store_level_tier1`](/nerve-centre/kpi-cards/aliexpress/detailed-rating-store-level-kpi-crossed) | The crossed-threshold view of store level and DSR together. | ## Reconciling against AliExpress Seller Center **Where to look in AliExpress Seller Center:** Open the store performance or seller-level overview, where AliExpress displays your current tier and the metrics that determine it. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ----------------------------------------------------------------------------------------------------------------------------- | --------- | ------------------------------------------------------------------ | | **Review cadence.** AliExpress recalculates the tier on its own periodic cycle, so the card mirrors the last published level. | Variable | Treat the tier as a periodic verdict, not a live-moving number. | | **Input lag.** The underlying ratings and fulfilment inputs update before the tier itself is re-evaluated. | Variable | Watch the input cards for early warning ahead of a tier change. | | **Naming differences.** Tier labels may differ by program or region. | Marginal | Confirm the label scheme your store is enrolled in when comparing. | **Cross-connector reconciliation:** There is no direct cross-connector equivalent, but the fulfilment and dispute inputs can be sanity-checked against your connected store data. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does Store Level (Tier1/Gold/Platinum) update?** The card refreshes in near real time, but the tier itself only changes when AliExpress completes its periodic performance review, so the value reflects the last published level. **Q: Why does my AliExpress Seller Center show a different number?** Differences usually come from the review cadence, input lag before the tier is re-evaluated, or tier-naming differences between programs or regions. **Q: How does Store Level (Tier1/Gold/Platinum) relate to other performance metrics?** It is the headline outcome; `aex_aliexpress_seller_health_score`, `aex_detailed_seller_ratings_match_comm_ship`, `aex_shipping_time_accuracy`, and `aex_dispute_rate` are the inputs that move it. **Q: Can I customise the alert threshold?** Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *Store Level (Tier1/Gold/Platinum)* is one of hundreds of KPI pulses Vortex IQ tracks across AliExpress and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.