> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Amazon Ads KPIs, Vortex IQ Nerve Centre > Every Amazon Ads KPI pulse Vortex IQ Nerve Centre tracks: 102 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/amazon-ads) · [Audit Profile](/nerve-centre/kpi-cards/amazon-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/amazon-ads/sentiment)** Vortex IQ Nerve Centre tracks **102** KPI pulses for Amazon Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Amazon Ads connector covers Amazon's full advertising stack - Sponsored Products, Sponsored Brands, Sponsored Display, plus DSP. The **Nerve Centre** tracks 102 KPI pulses for Amazon Ads accounts in the Vortex IQ **AI OS** catalogue - including hero alerts (*ACOS*, *TACOS*, *ROAS*, *Active Ads on Out-of-Stock SKUs*, *Active Ads on No-Buy-Box ASINs*, *Dayparting Waste*, *Wasted Spend*, *Zero-Conversion Spend*) plus the *DSP vs Sponsored Spend Mix* and *Harvest Queue* surfaces no Amazon-only dashboard joins natively. **Vortex Mind** investigates when ACOS climbs or wasted spend concentrates; **Ask Viq™** lets you ask in plain English (*"which ASINs are wasting Amazon ad spend this week?"*) and act through your agents. | Card | Metrics type | Category | Chart | | ----------------------------------------------------------------------------------------------------- | ------------------ | ------------------------ | --------------- | | [ACOS](/nerve-centre/kpi-cards/amazon-ads/acos) | Key Metrics | Executive Overview | gauge | | [Active Ads on No-Buy-Box ASINs](/nerve-centre/kpi-cards/amazon-ads/active-ads-on-no-buy-box-asins) | Key Metrics | Alerts & Anomalies | kpi | | [Active Ads on Out-of-Stock SKUs](/nerve-centre/kpi-cards/amazon-ads/active-ads-on-out-of-stock-skus) | Key Metrics | Alerts & Anomalies | kpi | | [Dayparting Waste (low-CR hours)](/nerve-centre/kpi-cards/amazon-ads/dayparting-waste) | Key Metrics | Dayparting | kpi | | [DSP vs Sponsored Spend Mix](/nerve-centre/kpi-cards/amazon-ads/dsp-vs-sponsored-spend-mix) | Key Metrics | DSP Overlay | donut | | [Harvest Queue (ready to promote)](/nerve-centre/kpi-cards/amazon-ads/harvest-queue) | Key Metrics | Search-Term Harvest | table | | [ROAS](/nerve-centre/kpi-cards/amazon-ads/roas) | Key Metrics | Executive Overview | gauge | | [Spend vs Budget](/nerve-centre/kpi-cards/amazon-ads/spend-vs-budget) | Key Metrics | Budget Monitoring | progress | | [TACOS](/nerve-centre/kpi-cards/amazon-ads/tacos) | Key Metrics | Executive Overview | gauge | | [Total Revenue](/nerve-centre/kpi-cards/amazon-ads/total-revenue) | Key Metrics | Executive Overview | kpi | | [Total Spend](/nerve-centre/kpi-cards/amazon-ads/total-spend) | Key Metrics | Executive Overview | kpi | | [Wasted Spend](/nerve-centre/kpi-cards/amazon-ads/wasted-spend) | Key Metrics | Keyword Intelligence | kpi | | [Zero-Conversion Spend](/nerve-centre/kpi-cards/amazon-ads/zero-conversion-spend) | Key Metrics | Alerts & Anomalies | kpi | | [ACOS](/nerve-centre/kpi-cards/amazon-ads/acos) | Supporting Metrics | Executive Overview | gauge | | [All Conversions](/nerve-centre/kpi-cards/amazon-ads/all-conversions) | Supporting Metrics | Funnel & Conversion | kpi | | [Audience Overlap (AMC)](/nerve-centre/kpi-cards/amazon-ads/audience-overlap) | Supporting Metrics | DSP Overlay | donut | | [Bid-Modifier Coverage](/nerve-centre/kpi-cards/amazon-ads/bid-modifier-coverage) | Supporting Metrics | Dayparting | gauge | | [Bid-Modifier Coverage](/nerve-centre/kpi-cards/amazon-ads/bid-modifier-coverage) | Supporting Metrics | Dayparting | gauge | | [Branded Harvest Candidates](/nerve-centre/kpi-cards/amazon-ads/branded-harvest-candidates) | Supporting Metrics | Search-Term Harvest | kpi | | [Branded vs Non-Branded Mix](/nerve-centre/kpi-cards/amazon-ads/branded-vs-non-branded-mix) | Supporting Metrics | Keyword Intelligence | donut | | [Branded vs Non-Branded Spend](/nerve-centre/kpi-cards/amazon-ads/branded-vs-non-branded-spend) | Supporting Metrics | Keyword Intelligence | donut | | [Budget Utilisation](/nerve-centre/kpi-cards/amazon-ads/budget-utilisation) | Supporting Metrics | Budget Monitoring | gauge | | [Campaign Comparison](/nerve-centre/kpi-cards/amazon-ads/campaign-comparison) | Supporting Metrics | Campaign Performance | table | | [Clicks vs Conversions](/nerve-centre/kpi-cards/amazon-ads/clicks-vs-conversions) | Supporting Metrics | Executive Overview | dual\_axis | | [Conversion Actions Breakdown](/nerve-centre/kpi-cards/amazon-ads/conversion-actions-breakdown) | Supporting Metrics | Funnel & Conversion | donut | | [Conversion Drop Alert](/nerve-centre/kpi-cards/amazon-ads/conversion-drop-alert) | Supporting Metrics | Alerts & Anomalies | kpi | | [Conversion Funnel](/nerve-centre/kpi-cards/amazon-ads/conversion-funnel) | Supporting Metrics | Funnel & Conversion | funnel | | [Conversion Lag](/nerve-centre/kpi-cards/amazon-ads/conversion-lag) | Supporting Metrics | Funnel & Conversion | bar | | [Conversion Rate by Campaign](/nerve-centre/kpi-cards/amazon-ads/conversion-rate-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [Conversion Rate by Device](/nerve-centre/kpi-cards/amazon-ads/conversion-rate-by-device) | Supporting Metrics | Device Performance | bar | | [Conversion Rate by Hour](/nerve-centre/kpi-cards/amazon-ads/conversion-rate-by-hour) | Supporting Metrics | Dayparting | line | | [Conversion Rate Trend](/nerve-centre/kpi-cards/amazon-ads/conversion-rate-trend) | Supporting Metrics | Funnel & Conversion | sparkline | | [Conversions by Campaign](/nerve-centre/kpi-cards/amazon-ads/conversions-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [Conversions by Country](/nerve-centre/kpi-cards/amazon-ads/conversions-by-country) | Supporting Metrics | Geography Performance | geo\_map | | [Conversions by Day of Week](/nerve-centre/kpi-cards/amazon-ads/conversions-by-day-of-week) | Supporting Metrics | Day & Time Performance | bar | | [Conversions by Device](/nerve-centre/kpi-cards/amazon-ads/conversions-by-device) | Supporting Metrics | Device Performance | donut | | [Conversions by Hour](/nerve-centre/kpi-cards/amazon-ads/conversions-by-hour) | Supporting Metrics | Day & Time Performance | heatmap | | [Conversions Trend](/nerve-centre/kpi-cards/amazon-ads/conversions-trend) | Supporting Metrics | Executive Overview | sparkline | | [CPA by Keyword](/nerve-centre/kpi-cards/amazon-ads/cpa-by-keyword) | Supporting Metrics | Keyword Intelligence | table | | [CPA by Region](/nerve-centre/kpi-cards/amazon-ads/cpa-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [CPA Trend](/nerve-centre/kpi-cards/amazon-ads/cpa-trend) | Supporting Metrics | Executive Overview | sparkline | | [CPC Anomaly](/nerve-centre/kpi-cards/amazon-ads/cpc-anomaly) | Supporting Metrics | Alerts & Anomalies | kpi | | [CPC by Campaign](/nerve-centre/kpi-cards/amazon-ads/cpc-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [CPC by Device](/nerve-centre/kpi-cards/amazon-ads/cpc-by-device) | Supporting Metrics | Device Performance | bar | | [CPC by Hour](/nerve-centre/kpi-cards/amazon-ads/cpc-by-hour) | Supporting Metrics | Day & Time Performance | line | | [CPC Spike Detection](/nerve-centre/kpi-cards/amazon-ads/cpc-spike-detection) | Supporting Metrics | Budget Monitoring | kpi | | [CPC Trend](/nerve-centre/kpi-cards/amazon-ads/cpc-trend) | Supporting Metrics | Executive Overview | sparkline | | [CTR by Campaign](/nerve-centre/kpi-cards/amazon-ads/ctr-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [CTR by Device](/nerve-centre/kpi-cards/amazon-ads/ctr-by-device) | Supporting Metrics | Device Performance | bar | | [CTR by Keyword](/nerve-centre/kpi-cards/amazon-ads/ctr-by-keyword) | Supporting Metrics | Keyword Intelligence | table | | [CTR by Region](/nerve-centre/kpi-cards/amazon-ads/ctr-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [CTR Decline Alert](/nerve-centre/kpi-cards/amazon-ads/ctr-decline-alert) | Supporting Metrics | Alerts & Anomalies | kpi | | [CTR Trend](/nerve-centre/kpi-cards/amazon-ads/ctr-trend) | Supporting Metrics | Executive Overview | sparkline | | [Day-of-Week Spend Mix](/nerve-centre/kpi-cards/amazon-ads/day-of-week-spend-mix) | Supporting Metrics | Dayparting | bar | | [Dayparting Waste](/nerve-centre/kpi-cards/amazon-ads/dayparting-waste) | Supporting Metrics | Dayparting | kpi | | [DSP Audience Reach](/nerve-centre/kpi-cards/amazon-ads/dsp-audience-reach) | Supporting Metrics | DSP Overlay | kpi | | [DSP Creative Fatigue Alert](/nerve-centre/kpi-cards/amazon-ads/dsp-creative-fatigue-alert) | Supporting Metrics | DSP Overlay | kpi | | [DSP Reach](/nerve-centre/kpi-cards/amazon-ads/dsp-reach) | Supporting Metrics | DSP Overlay | kpi | | [DSP Retargeting Reach](/nerve-centre/kpi-cards/amazon-ads/dsp-retargeting-reach) | Supporting Metrics | Funnel & Conversion | kpi | | [DSP vs Sponsored Spend](/nerve-centre/kpi-cards/amazon-ads/dsp-vs-sponsored-spend) | Supporting Metrics | DSP Overlay | donut | | [Harvest Promotion Lift](/nerve-centre/kpi-cards/amazon-ads/harvest-promotion-lift) | Supporting Metrics | Search-Term Harvest | kpi | | [Harvest Velocity](/nerve-centre/kpi-cards/amazon-ads/harvest-velocity) | Supporting Metrics | Search-Term Harvest | sparkline | | [Harvest Velocity Trend](/nerve-centre/kpi-cards/amazon-ads/harvest-velocity-trend) | Supporting Metrics | Search-Term Harvest | sparkline | | [Impression Share](/nerve-centre/kpi-cards/amazon-ads/impression-share) | Supporting Metrics | Alerts & Anomalies | gauge | | [Impressions Trend](/nerve-centre/kpi-cards/amazon-ads/impressions-trend) | Supporting Metrics | Executive Overview | sparkline | | [Landing Page Conv. Rate](/nerve-centre/kpi-cards/amazon-ads/landing-page-conv-rate) | Supporting Metrics | Landing Page Performance | table | | [Landing Page CPC](/nerve-centre/kpi-cards/amazon-ads/landing-page-cpc) | Supporting Metrics | Landing Page Performance | table | | [Landing Page Performance](/nerve-centre/kpi-cards/amazon-ads/landing-page-performance) | Supporting Metrics | Landing Page Performance | table | | [Landing Page Revenue](/nerve-centre/kpi-cards/amazon-ads/landing-page-revenue) | Supporting Metrics | Landing Page Performance | table | | [Negative-Keyword Candidates](/nerve-centre/kpi-cards/amazon-ads/negative-keyword-candidates) | Supporting Metrics | Keyword Intelligence | kpi | | [Non-Branded Harvest Candidates](/nerve-centre/kpi-cards/amazon-ads/non-branded-harvest-candidates) | Supporting Metrics | Search-Term Harvest | kpi | | [Oldest Unpromoted Harvest Term](/nerve-centre/kpi-cards/amazon-ads/oldest-unpromoted-harvest-term) | Supporting Metrics | Search-Term Harvest | kpi | | [Organic Lift from Ads](/nerve-centre/kpi-cards/amazon-ads/organic-lift-from-ads) | Supporting Metrics | Executive Overview | kpi | | [Overspending Campaigns](/nerve-centre/kpi-cards/amazon-ads/overspending-campaigns) | Supporting Metrics | Budget Monitoring | table | | [Promotion Conversion Lift](/nerve-centre/kpi-cards/amazon-ads/promotion-conversion-lift) | Supporting Metrics | Search-Term Harvest | kpi | | [Quality Score Distribution](/nerve-centre/kpi-cards/amazon-ads/quality-score-distribution) | Supporting Metrics | Keyword Intelligence | bar | | [Revenue by Campaign](/nerve-centre/kpi-cards/amazon-ads/revenue-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [ROAS by Campaign](/nerve-centre/kpi-cards/amazon-ads/roas-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [ROAS by Day of Week](/nerve-centre/kpi-cards/amazon-ads/roas-by-day-of-week) | Supporting Metrics | Day & Time Performance | bar | | [ROAS by Device](/nerve-centre/kpi-cards/amazon-ads/roas-by-device) | Supporting Metrics | Device Performance | bar | | [ROAS by Hour](/nerve-centre/kpi-cards/amazon-ads/roas-by-hour) | Supporting Metrics | Dayparting | heatmap | | [ROAS by Region](/nerve-centre/kpi-cards/amazon-ads/roas-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [ROAS Trend](/nerve-centre/kpi-cards/amazon-ads/roas-trend) | Supporting Metrics | Executive Overview | sparkline | | [Search Terms Ready to Promote](/nerve-centre/kpi-cards/amazon-ads/search-terms-ready-to-promote) | Supporting Metrics | Keyword Intelligence | kpi | | [Search Terms Report](/nerve-centre/kpi-cards/amazon-ads/search-terms-report) | Supporting Metrics | Keyword Intelligence | table | | [Search-Term Harvest Candidates](/nerve-centre/kpi-cards/amazon-ads/search-term-harvest-candidates) | Supporting Metrics | Keyword Intelligence | kpi | | [Spend Anomaly](/nerve-centre/kpi-cards/amazon-ads/spend-anomaly) | Supporting Metrics | Alerts & Anomalies | kpi | | [Spend by Campaign](/nerve-centre/kpi-cards/amazon-ads/spend-by-campaign) | Supporting Metrics | Budget Monitoring | bar\_horizontal | | [Spend by Country](/nerve-centre/kpi-cards/amazon-ads/spend-by-country) | Supporting Metrics | Geography Performance | geo\_map | | [Spend by Device](/nerve-centre/kpi-cards/amazon-ads/spend-by-device) | Supporting Metrics | Device Performance | donut | | [Spend by Hour](/nerve-centre/kpi-cards/amazon-ads/spend-by-hour) | Supporting Metrics | Day & Time Performance | bar | | [Spend by Hour](/nerve-centre/kpi-cards/amazon-ads/spend-by-hour) | Supporting Metrics | Dayparting | bar | | [Spend Over Time](/nerve-centre/kpi-cards/amazon-ads/spend-over-time) | Supporting Metrics | Budget Monitoring | area | | [Sponsored Brands Halo Effect](/nerve-centre/kpi-cards/amazon-ads/sponsored-brands-halo-effect) | Supporting Metrics | Funnel & Conversion | kpi | | [TACOS](/nerve-centre/kpi-cards/amazon-ads/tacos) | Supporting Metrics | Executive Overview | gauge | | [Top Cities by Conversions](/nerve-centre/kpi-cards/amazon-ads/top-cities-by-conversions) | Supporting Metrics | Geography Performance | table | | [Top Keywords by Conversions](/nerve-centre/kpi-cards/amazon-ads/top-keywords-by-conversions) | Supporting Metrics | Keyword Intelligence | table | | [Top Keywords by Spend](/nerve-centre/kpi-cards/amazon-ads/top-keywords-by-spend) | Supporting Metrics | Keyword Intelligence | table | | [Top Performing Campaigns](/nerve-centre/kpi-cards/amazon-ads/top-performing-campaigns) | Supporting Metrics | Campaign Performance | table | | [Underspending Campaigns](/nerve-centre/kpi-cards/amazon-ads/underspending-campaigns) | Supporting Metrics | Budget Monitoring | table | | [Wasted Spend (Negative-KW Candidates)](/nerve-centre/kpi-cards/amazon-ads/wasted-spend) | Supporting Metrics | Keyword Intelligence | kpi | | [Worst Performing Campaigns](/nerve-centre/kpi-cards/amazon-ads/worst-performing-campaigns) | Supporting Metrics | Campaign Performance | table | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*