> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon (Selling Partner) audit profile, Vortex IQ

> What the Vortex IQ Amazon (Selling Partner) health audit checks: Amazon Listing, Buy-Box & Account Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/amazon-seller) · [Audit Profile](/nerve-centre/kpi-cards/amazon-seller/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/amazon-seller/sentiment)**

Surfaces revenue-recoverable issues across the merchant's Amazon presence: unfilled listing fields suppressing visibility, buy-box losses with reason attribution, account-health risk approaching account suspension, and FBA inventory drifting toward long-term storage fees. Each finding carries an estimated \$ impact tied to the affected ASINs in the shadow index.

## What this audit checks

### Listing completeness (visibility)

* Suppressed listings due to missing required attributes
* Bullet points \<5 or shorter than 200 chars
* A+ content absent on flagship ASINs (top-50 by revenue)
* Backend search-term coverage \<80% of byte limit
* Brand-registry-eligible ASINs without enrolment

### Buy-box & competitiveness (revenue at stake)

* Buy-box ownership \<85% on revenue-driving ASINs
* Buy-box loss reason mix (price / shipping / feedback / availability)
* Active third-party offers on private-label ASINs (hijack risk)
* ASINs out-of-stock with active ad spend (cross-references amazon\_ads)

### Account health (account-survival)

* Order Defect Rate trending toward 1% suspension threshold
* Late Shipment Rate >4%
* Cancellation Rate >2.5%
* Negative feedback velocity vs 30-day baseline
* Policy violation count + unresolved A-to-z claims

### FBA economics (margin protection)

* ASINs aging toward long-term storage (>270 days)
* Referral-fee % outliers vs category benchmark
* Stranded inventory (no buy-box, has stock)
* Sell-through rate \<0.5x category median (FBA fee bleed)

## Data sources

* `GET https://sellingpartnerapi-{region}.amazon.com/listings/2021-08-01/items/{seller_id}` - Listing content + suppression flags
* `GET https://sellingpartnerapi-{region}.amazon.com/products/pricing/v0/competitivePrice` - Buy-box owner + competing offers
* `GET https://sellingpartnerapi-{region}.amazon.com/sellers/v1/account` - Account-level health snapshot
* `POST https://sellingpartnerapi-{region}.amazon.com/reports/2021-06-30/reports` - FBA inventory age + fee preview reports