> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Inactive Listings, Amazon Seller Central > Inactive Listings for Amazon Seller Central. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Catalogue Health](/nerve-centre/connectors#connectors-by-type) ## At a glance > The count of your listings that are not currently sellable. An inactive listing is one Amazon is not showing to buyers, because it is out of stock, suppressed for a content or compliance issue, closed, or otherwise not in an active, buyable state. Every inactive listing is a product that cannot earn, and a high count signals catalogue neglect: dead SKUs left open, suppressions nobody fixed, or stockouts that quietly took listings dark. Keeping this number low is basic catalogue hygiene and protects both revenue and account health. | | | | ---------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The number of listings in an inactive (non-buyable) state: out of stock, suppressed, closed, incomplete, or otherwise not currently shown to buyers. It is the complement of [Active Listings](/nerve-centre/kpi-cards/amazon-seller/active-listings). | | **Why listings go inactive** | The common causes are zero sellable stock, a suppression (missing required attribute, image or compliance issue), a deliberately closed listing, an incomplete listing that was never finished, or a pricing-error / policy hold. | | **Suppressed vs inactive** | Suppressed listings are a subset of inactive, specifically those Amazon hid for a quality or compliance reason. They are usually the most fixable. See [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings) for that subset. | | **Out-of-stock vs inactive** | An out-of-stock listing is inactive until replenished. If the inactive count is dominated by stockouts, the fix is inventory, not content. Cross-check the inventory cards. | | **FBA vs FBM** | Applies to both. An FBA listing goes inactive when fulfilment-centre stock hits zero; an FBM listing goes inactive when your synced availability is zero or you close it. | | **Why it matters** | Inactive listings earn nothing, can drag catalogue quality metrics, and clutter your catalogue. Dead SKUs left open are also a recurring source of accidental oversell and cancellations if stock is mis-synced. | | **Reading the value** | Track it as a share of total listings. A small, stable share is normal churn; a rising share or a spike means stockouts, a wave of suppressions, or neglected catalogue cleanup. | | **Currency / unit** | number | | **Time window** | `RT` (real-time / latest snapshot) | | **Alert trigger** | `>5% of total` listings inactive | | **Roles** | owner, operations | ## Calculation Calculated automatically from your Amazon Seller Central data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example A toys-and-games seller on Amazon UK, mixed FBA and FBM, snapshot 30 Apr 26. Total catalogue 1,200 listings. All numbers illustrative. | Reason inactive | Listings | Fix | | ------------------------------------------ | --------- | -------------------------------------- | | Out of stock (FBA, awaiting replenishment) | 38 | Replenish or close if discontinued | | Suppressed (missing required attribute) | 22 | Add the attribute, listing reactivates | | Suppressed (image quality / compliance) | 9 | Replace the main image | | Closed (seasonal, intentionally off) | 14 | Leave closed, expected | | Incomplete (never finished) | 7 | Complete or delete | | **Total inactive** | **90** | | | **Total listings** | **1,200** | | | **Inactive share** | **7.5%** | 90 / 1,200 | Five things to notice: 1. **7.5% breaches the alert.** Above the `>5% of total` line, Vortex IQ Nerve Centre flags this. The signal is that catalogue hygiene has slipped; the action is to work the list by reason, fixing the cheapest wins first. 2. **The 31 suppressed listings are the fastest revenue recovery.** Suppressions from a missing attribute or a poor image reactivate the moment you fix the content, often within hours. These are buyable products being hidden for an avoidable reason, the top priority. 3. **The 38 stockouts are an inventory problem, not a content one.** Nearly half the inactive count is FBA out-of-stock. The fix is replenishment (or closure if the SKU is discontinued), not catalogue editing. Cross-check [Days of Cover (avg)](/nerve-centre/kpi-cards/amazon-seller/days-of-cover-avg) and [ASINs Stocking Out \<7 Days](/nerve-centre/kpi-cards/amazon-seller/asins-stocking-out-7-days). 4. **The 14 seasonal closures are fine.** Intentionally closed seasonal listings are not a problem; they just inflate the count. You can mentally subtract them when judging whether hygiene has really slipped. 5. **The 7 incomplete listings are pure clutter.** Listings created and never finished earn nothing and add noise. Either complete them or delete them; leaving them open serves no purpose and can confuse inventory sync. ## Sibling cards merchants should reference together Inactive Listings is a catalogue-hygiene headline; read it with: | Card | Why pair it with Inactive Listings | | ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------- | | [Active Listings](/nerve-centre/kpi-cards/amazon-seller/active-listings) | The complement; together they show the buyable share of your catalogue. | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings) | The most fixable subset of inactive; usually the fastest revenue recovery. | | [New Suppressions (24h)](/nerve-centre/kpi-cards/amazon-seller/new-suppressions-24h) | Catches a fresh wave of suppressions before it inflates this count. | | [ASINs Stocking Out \<7 Days](/nerve-centre/kpi-cards/amazon-seller/asins-stocking-out-7-days) | Stockouts are a leading cause of listings going inactive. | | [Days of Cover (avg)](/nerve-centre/kpi-cards/amazon-seller/days-of-cover-avg) | Low cover predicts the stockout-driven portion of inactivity. | | [Pre-Fulfilment Cancel Rate](/nerve-centre/kpi-cards/amazon-seller/pre-fulfilment-cancel-rate) | Dead listings left open with mis-synced stock cause oversell and cancellations. | ## Reconciling against Amazon Seller Central **Where to look in Amazon Seller Central:** > Seller Central → Inventory → **Manage All Inventory** and filter by **Status: Inactive**. Amazon groups inactive listings and often shows the reason (out of stock, suppressed, closed, incomplete). The **Fix Your Products** / listing-quality dashboard surfaces the suppressed subset with the specific issue to resolve. For the suppressed-only view, Seller Central → Inventory → the suppressed-listings filter shows the exact attribute or compliance issue per listing. **Timing, settlement, and reporting-lag table:** | Topic | Detail | | ------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Timezone** | This is a point-in-time catalogue snapshot, not a windowed metric, so timezone has little effect. The card reads the latest available listing state. | | **State-change latency** | A listing can flip active/inactive quickly (a replenishment, a fixed attribute, a new suppression). The card refreshes on the standard data cadence, so a just-fixed listing may take a cycle to clear. | | **Reason availability** | Amazon does not always expose a precise reason for every inactive listing; some appear simply as inactive. The card surfaces what Amazon provides. | | **Closed vs inactive** | Intentionally closed listings count as inactive but are not a problem. The total can look high purely from deliberate closures. | **Why our number may legitimately differ from Manage Inventory:** | Reason | Direction | Why | | ---------------------- | --------- | ------------------------------------------------------------------------------------------------------------------------------------- | | **State definition** | Either | Whether closed and incomplete listings are counted as inactive depends on the definition; the card follows Amazon's status field. | | **Refresh latency** | Either | A listing fixed or newly suppressed minutes ago may not yet match Amazon's live filter. | | **Variation handling** | Either | Parent / child listing relationships can be counted differently; a suppressed child under an active parent may be tallied either way. | | **Marketplace scope** | Either | The count reflects the marketplace the card is reading; a multi-marketplace seller sees per-marketplace differences. | **Cross-connector reconciliation against other connectors the same seller may run:** | Card | Expected relationship | What causes legitimate divergence | | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------- | | [`ebay.out-of-stock-listings`](/nerve-centre/kpi-cards/ebay/out-of-stock-listings) | **Marketplace peer.** eBay's out-of-stock and ended listings are the conceptual equivalent, scored under eBay's own listing states. Independent populations. | Different listing-state models; a shared-stock SKU can be inactive on one channel and active on the other. | | [`shopify.total_revenue`](/nerve-centre/kpi-cards/shopify/total-revenue) | **Independent channel.** A Shopify product set to draft or out of stock is the DTC equivalent of an inactive listing. | If inventory is shared but not synced, a SKU can be live on Shopify and inactive on Amazon, or vice versa. | ## Known limitations / merchant FAQs **What is the difference between inactive and suppressed?** Suppressed is a subset of inactive. A suppressed listing is one Amazon hid for a content or compliance reason (missing attribute, poor image, policy issue). Inactive is broader and also includes out-of-stock, closed, and incomplete listings. Suppressed listings are usually the most fixable, see [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings). **Most of my inactive listings are just out of stock. Is that a catalogue problem?** No, that is an inventory problem. If stockouts dominate the count, the fix is replenishment (or closing discontinued SKUs), not catalogue editing. Cross-check [Days of Cover (avg)](/nerve-centre/kpi-cards/amazon-seller/days-of-cover-avg) and [ASINs Stocking Out \<7 Days](/nerve-centre/kpi-cards/amazon-seller/asins-stocking-out-7-days). **My seasonal listings are closed on purpose. Do they count?** Yes, intentionally closed listings count as inactive and inflate the number. That is expected and not a problem. Mentally subtract known seasonal closures when judging whether catalogue hygiene has actually slipped. **A listing I just fixed still shows as inactive. Why?** State changes are not instant. The card refreshes on a cadence, so a just-reactivated listing can take a refresh cycle to clear. Re-check Manage Inventory for the live status. **Can I change the alert threshold?** Yes. The `>5% of total` default is configurable per profile in the Sensitivity tab. If you run a lot of seasonal closures, you may want a higher threshold; if your catalogue should be almost entirely live, tighten it. *** ### Tracked live in Vortex IQ Nerve Centre *Inactive Listings* is one of hundreds of KPI pulses Vortex IQ tracks across Amazon Seller Central and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.