> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # New Suppressions (24h), Amazon Seller Central > New Suppressions (24h) for Amazon Seller Central. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > A real-time alert for listings Amazon has suppressed in the last 24 hours, taken them out of search and Buy-Box eligibility so they cannot be found or bought, usually for a missing image, a missing required attribute, a pricing-error flag, or a compliance issue. A suppressed listing is invisible revenue: it still exists, but no customer can reach it. A burst of new suppressions is a fast, silent revenue leak, which is why this is a Hero card watched in real time. | | | | --------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The number of listings newly suppressed in the trailing 24 hours. Suppression means the detail page is hidden from search and the offer is not buyable until the issue is resolved. | | **Why "new" and 24h** | A standing count of suppressed listings is a separate card. This card isolates *fresh* suppressions so you can react to a sudden cause, a feed error, a policy change, a bulk price update gone wrong, immediately. | | **Common causes** | Missing main image or required attribute, a pricing error (price flagged as too high or too low against Amazon's reference), restricted-keyword or compliance trigger, a category-eligibility change, or a feed / template upload error. | | **Why it matters** | A suppressed listing earns nothing. If the suppression hits a top-revenue ASIN, daily sales for that ASIN drop to zero until fixed. A bulk feed error can suppress many listings at once. | | **Fulfilment scope** | Catalogue-level, independent of FBA vs FBM. The offer is suppressed regardless of how it is fulfilled. | | **The fix** | Open the suppressed-listings report, read the reason per listing, supply the missing data or correct the price, and resubmit. Most suppressions clear within a short window of the fix. | | **Time window** | `24H` (a rolling 24-hour detection window) | | **Alert trigger** | `>0`. Any new suppression in the last 24 hours flips the card and notifies owner, operations, and marketing. | | **Roles** | owner, operations, marketing | ## Calculation Calculated automatically from your Amazon Seller Central data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example A UK beauty seller on amazon.co.uk runs a bulk price update overnight. Snapshot taken 16 Mar 26 at 07:30. | Listing | Suppression reason | Revenue rank | Detected | | -------------------------------------- | ----------------------------------------------------- | ------------ | ---------- | | ASIN-A | Price flagged (above Amazon reference price) | #3 | within 24h | | ASIN-B | Price flagged (above Amazon reference price) | #7 | within 24h | | ASIN-C | Missing required attribute (after template re-upload) | #21 | within 24h | | **New Suppressions (24h) (this card)** | | | **3** | ```text theme={null} New suppressions in 24h = 3 (threshold is >0, so the alert FIRES) Pattern = ASIN-A and ASIN-B both price-flagged after the overnight bulk update Top-revenue exposure = ASIN-A is the #3 earner; while suppressed it sells nothing ``` Four things to notice: 1. **The bulk update caused the burst.** Two of the three suppressions share the same reason, a price flagged above Amazon's reference, right after an overnight price upload. That clustering points straight at the cause: the bulk update pushed prices past the threshold Amazon enforces. 2. **A top earner is dark.** ASIN-A is the #3 revenue listing and it is now invisible in search and unbuyable. Until it is fixed, that ASIN earns nothing. This is exactly why a suppression alert is a Hero card, the financial bleed is immediate and silent. 3. **The third suppression has a different cause.** ASIN-C lost a required attribute when a template was re-uploaded. Different reason, different fix, supply the missing attribute. Reading the per-listing reason is what turns the count into an action list. 4. **Speed of fix equals revenue recovered.** Each hour ASIN-A stays suppressed is lost sales on the #3 ASIN. Correcting the prices and resubmitting clears the suppression quickly; the longer the delay, the larger the loss. The seller lowers the two flagged prices to within Amazon's accepted range, re-adds the missing attribute on ASIN-C, and resubmits. The listings come back live and the alert clears. ## Sibling cards merchants should reference together A suppression burst is a trigger; these cards give you the standing picture and the catalogue context: | Card | Why pair it with New Suppressions (24h) | | --------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------- | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings) | The standing total of all suppressed listings. This card flags new ones; that card shows the full backlog. | | [Active Listings](/nerve-centre/kpi-cards/amazon-seller/active-listings) | The healthy denominator. A jump in suppressions is a drop in active, buyable listings. | | [Inactive Listings](/nerve-centre/kpi-cards/amazon-seller/inactive-listings) | The broader pool of non-selling listings; suppressed listings are one reason a listing goes inactive. | | [Revenue at Risk (live)](/nerve-centre/kpi-cards/amazon-seller/revenue-at-risk-live) | Quantifies the revenue exposure when top ASINs are suppressed or otherwise unsellable. | | [A+ Content Coverage (top-50 revenue)](/nerve-centre/kpi-cards/amazon-seller/a-content-coverage-top-50-revenue) | Catalogue-quality context. Listings with weak content are more prone to attribute-related suppression. | | [Top ASINs by Revenue](/nerve-centre/kpi-cards/amazon-seller/top-asins-by-revenue) | Tells you whether a suppression has hit one of your most important listings, the difference between a nuisance and a crisis. | ## Reconciling against Amazon Seller Central **Where to look in Seller Central:** > **Inventory → Manage Inventory**, filter to **Suppressed** (or use the **Fix your products** / listing-quality dashboard). > Each suppressed listing shows the reason and the action required. This is where you supply missing data or correct prices to lift the suppression. The suppressed filter shows the standing total; to reconcile *new* suppressions, look at the ones with the most recent suppression dates, those are what this 24-hour card captures. **Timing and reporting-lag table:** | Topic | Detail | | ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Timezone** | Seller Central uses the marketplace's local timezone for suppression dates. The card's 24-hour window is evaluated consistently; a suppression near a day boundary can read differently between the two. | | **Detection lag** | Amazon may take a short while to mark a listing as suppressed after the triggering event (a feed upload, a price change, a policy scan). The card detects the suppression once Amazon reports it. | | **Resolution lag** | After you fix the issue and resubmit, the listing usually returns live within a short window, but there can be a brief delay before it drops out of the suppressed count. | | **Refresh cadence** | Listing state is polled on a frequent cycle so new suppressions surface quickly, in keeping with the real-time framing of the alert. | **Why our number may legitimately differ from Seller Central:** | Reason | Direction | Why | | ---------------------- | --------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Resolution timing** | Ours briefly higher | A listing you have just fixed can still count as suppressed until Amazon re-publishes it and our next poll reflects the change. | | **Window definition** | Either direction | The card counts suppressions in the trailing 24 hours; the Seller Central suppressed filter shows the standing total. Compare like with like by sorting on suppression date. | | **Reason granularity** | Same listings, different grouping | Amazon may list multiple sub-reasons for one suppression. The card counts the listing once; a manual tally by reason can appear higher. | **Cross-connector reconciliation against other connectors the same seller may run:** | Card | Expected relationship | What causes legitimate divergence | | ------------------------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------- | | [`amazon-ads.active-ads-on-out-of-stock-skus`](/nerve-centre/kpi-cards/amazon-ads/active-ads-on-out-of-stock-skus) | **Spend-waste tie-in.** A suppressed ASIN that still has live ads is wasted spend, similar to the out-of-stock case. Check both when a top ASIN is suppressed. | Suppression and stockout are different states; the Ads card focuses on the stock dimension. | | [`ebay.out-of-stock-listings`](/nerve-centre/kpi-cards/ebay/out-of-stock-listings) | **Marketplace peer.** eBay's equivalent of unbuyable listings. Used as a cross-marketplace catalogue-health comparison. | Different mechanics; eBay does not suppress for the same reasons Amazon does. | ## Known limitations / merchant FAQs **What does "suppressed" actually mean?** Amazon has hidden the listing from search and made the offer unbuyable until you fix an issue. The listing still exists in your catalogue, but customers cannot find or purchase it. It earns nothing while suppressed. **What are the most common suppression triggers?** A missing main image or required attribute, a price flagged as too high or too low against Amazon's reference price, a restricted-keyword or compliance trigger, a category-eligibility change, or an error in a feed or template upload. **Why is this a Hero card?** Because a suppression is silent and immediate revenue loss. If a top ASIN is suppressed, it sells nothing until fixed, and you may not notice without an alert. A bulk feed error can suppress many listings at once. The real-time, any-suppression-fires framing reflects that urgency. **How do I fix a suppressed listing?** Open the suppressed-listings view in Seller Central, read the reason per listing, supply the missing data or correct the price, and resubmit. Most suppressions clear within a short window once the issue is resolved. **A whole batch got suppressed at once, why?** Almost always a bulk action gone wrong, a price update that pushed listings past Amazon's reference threshold, or a template upload that dropped a required attribute. The shared suppression reason across the batch confirms it. Fix the input that caused it, then resubmit. **Does suppression hurt my Account Health?** Suppression itself is a catalogue / listing-quality issue rather than a customer-service defect, so it does not directly drive Order Defect Rate. The damage is lost sales and lost search visibility while the listing is dark. **The listing shows live now but still counts here, why?** Resolution lag. After you fix and resubmit, there can be a short delay before the listing drops out of the suppressed count. It clears on the next refresh once Amazon confirms the listing is republished. *** ### Tracked live in Vortex IQ Nerve Centre *New Suppressions (24h)* is one of hundreds of KPI pulses Vortex IQ tracks across Amazon Seller Central and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.