> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Amazon (Selling Partner) sentiment settings, Vortex IQ Nerve Centre > Industry-standard benchmark bands Vortex IQ AI OS uses to flag Amazon (Selling Partner) KPIs as Performing Well or Needs Attention, and how to tune them per company. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/amazon-seller) · [Audit Profile](/nerve-centre/kpi-cards/amazon-seller/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/amazon-seller/sentiment)** Vortex IQ **AI OS** ships **industry-standard benchmark bands** for each Amazon (Selling Partner) KPI, so your dashboard flags **Performing Well** or **Needs Attention** the moment you connect. **26** of the 60 Amazon (Selling Partner) cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any **Good** or **Bad** threshold to match your business and **save it for your company** in **Settings → Dashboard Settings → Sensitivity**. ## How sentiment powers triage Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on: * **Performing** - comfortably inside the good band. * **Needs Attention** - has breached the band you set. This is where to act. * **Stable** - within range, or an informational card with no good/bad direction. Any KPI that has not met its sentiment band is flagged **Needs Attention**, so you go straight to the handful of cards that need action instead of scanning hundreds of charts. | Card | Direction | Good | Bad | Unit | | ---------------------------------------------------------------------------------------------------------------------- | ---------------- | ---- | --- | -------- | | [A+ Content Coverage (top-50 revenue)](/nerve-centre/kpi-cards/amazon-seller/a-content-coverage-top-50-revenue) | Lower is better | 5 | 50 | % | | [ASINs Approaching Long-Term Storage](/nerve-centre/kpi-cards/amazon-seller/asins-approaching-long-term-storage) | Lower is better | 5 | 50 | Count | | [ASINs Stocking Out \<7 Days](/nerve-centre/kpi-cards/amazon-seller/asins-stocking-out-7-days) | Lower is better | 0 | 5 | Count | | [ASINs with Third-Party Offers](/nerve-centre/kpi-cards/amazon-seller/asins-with-third-party-offers) | Lower is better | 5 | 50 | Count | | [Account Health Creep](/nerve-centre/kpi-cards/amazon-seller/account-health-creep) | Lower is better | 1 | 2 | Count | | [Account Health Status](/nerve-centre/kpi-cards/amazon-seller/account-health-status) | Lower is better | 1 | 2 | Count | | [Ad Spend on Out-of-Stock ASINs](/nerve-centre/kpi-cards/amazon-seller/ad-spend-on-out-of-stock-asins) | Lower is better | 5 | 50 | Currency | | [Ad on OOS Detected](/nerve-centre/kpi-cards/amazon-seller/ad-on-oos-detected) | Lower is better | 5 | 50 | Count | | [Avg Days to Settlement](/nerve-centre/kpi-cards/amazon-seller/avg-days-to-settlement) | Lower is better | 7 | 21 | Count | | [Buy-Box Loss Burst](/nerve-centre/kpi-cards/amazon-seller/buy-box-loss-burst) | Higher is better | 90 | 70 | Count | | [Buy-Box Trend (top revenue ASINs)](/nerve-centre/kpi-cards/amazon-seller/buy-box-trend-top-revenue-asins) | Higher is better | 90 | 70 | % | | [Buy-Box Win Rate (top-50 ASINs)](/nerve-centre/kpi-cards/amazon-seller/buy-box-win-rate-top-50-asins) | Higher is better | 90 | 70 | % | | [Catalogue Drift vs DTC](/nerve-centre/kpi-cards/amazon-seller/catalogue-drift-vs-dtc) | Lower is better | 5 | 50 | Count | | [Estimated Revenue Lost to Buy-Box Loss](/nerve-centre/kpi-cards/amazon-seller/estimated-revenue-lost-to-buy-box-loss) | Higher is better | 90 | 70 | Currency | | [Fees % of Revenue](/nerve-centre/kpi-cards/amazon-seller/fees-of-revenue) | Lower is better | 12 | 18 | % | | [Inactive Listings](/nerve-centre/kpi-cards/amazon-seller/inactive-listings) | Lower is better | 5 | 50 | Count | | [Late Shipment Rate](/nerve-centre/kpi-cards/amazon-seller/late-shipment-rate) | Lower is better | 1 | 2 | % | | [Negative Feedback (30d)](/nerve-centre/kpi-cards/amazon-seller/negative-feedback-30d) | Lower is better | 1 | 2 | Count | | [Negative Feedback Spike](/nerve-centre/kpi-cards/amazon-seller/negative-feedback-spike) | Lower is better | 1 | 2 | Count | | [New Suppressions (24h)](/nerve-centre/kpi-cards/amazon-seller/new-suppressions-24h) | Lower is better | 5 | 50 | Count | | [Oldest Pending Payout (days)](/nerve-centre/kpi-cards/amazon-seller/oldest-pending-payout-days) | Lower is better | 7 | 21 | Count | | [Order Defect Rate](/nerve-centre/kpi-cards/amazon-seller/order-defect-rate) | Lower is better | 1 | 2 | % | | [Pre-Fulfilment Cancel Rate](/nerve-centre/kpi-cards/amazon-seller/pre-fulfilment-cancel-rate) | Lower is better | 1 | 2 | % | | [Return Rate](/nerve-centre/kpi-cards/amazon-seller/return-rate) | Lower is better | 5 | 15 | % | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings) | Lower is better | 5 | 50 | Count | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon-seller/suppressed-listings) | Lower is better | 5 | 50 | Count |