> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Amazon (Selling Partner) KPIs, Vortex IQ Nerve Centre > Every Amazon (Selling Partner) KPI pulse Vortex IQ Nerve Centre tracks: 77 metrics covering revenue, orders, customers, refunds, and more. Vortex IQ Nerve Centre tracks **77** KPI pulses for Amazon (Selling Partner) stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Amazon (Selling Partner) connector is one of the deepest marketplace integrations in the Vortex IQ **AI OS** catalogue. The **Nerve Centre** tracks 77 KPI pulses for Amazon sellers - including hero alerts (*Buy-Box Loss Burst*, *New Suppressions (24h)*, *Account Health Status*, *Estimated Revenue Lost to Buy-Box Loss*, *Suppressed Listings*) plus cross-platform kill-shots (*Ad Spend on Out-of-Stock ASINs*, *MAP Violation Risk vs DTC*, *Channel Mix Amazon vs DTC*, *Catalogue Drift vs DTC*). **Vortex Mind** investigates when an ASIN moves on Buy Box, suppression, or revenue; **Ask Viq™** lets you ask in plain English (*"which ASINs are at risk this week?"*) and act through your agents. | Card | Metrics type | Category | Chart | | --------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------ | --------------- | | [Account Health Status](/nerve-centre/kpi-cards/amazon/account-health-status) | Key Metrics | Executive Command Centre | gauge | | [Buy-Box Loss Burst](/nerve-centre/kpi-cards/amazon/buy-box-loss-burst) | Key Metrics | Nerve Centre | alert\_list | | [Catalogue Drift vs DTC](/nerve-centre/kpi-cards/amazon/catalogue-drift-vs-dtc) | Key Metrics | Catalogue Health | table | | [Estimated Revenue Lost to Buy-Box Loss](/nerve-centre/kpi-cards/amazon/estimated-revenue-lost-to-buy-box-loss) | Key Metrics | Buy-Box & Visibility | kpi | | [New Suppressions (24h)](/nerve-centre/kpi-cards/amazon/new-suppressions) | Key Metrics | Nerve Centre | alert\_list | | [Revenue at Risk (live)](/nerve-centre/kpi-cards/amazon/revenue-at-risk) | Key Metrics | Executive Command Centre | kpi | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon/suppressed-listings) | Key Metrics | Executive Command Centre | kpi | | [Total Revenue](/nerve-centre/kpi-cards/amazon/total-revenue) | Key Metrics | Executive Command Centre | kpi | | [Ad Spend on Out-of-Stock ASINs](/nerve-centre/kpi-cards/amazon/ad-spend-on-out-of-stock-asins) | Cross-Platform Metrics | Revenue at Risk | kpi | | [Catalogue Drift Revenue at Risk](/nerve-centre/kpi-cards/amazon/catalogue-drift-revenue-at-risk) | Cross-Platform Metrics | Revenue at Risk | kpi | | [Channel Mix (Amazon vs DTC)](/nerve-centre/kpi-cards/amazon/channel-mix) | Cross-Platform Metrics | Revenue at Risk | donut | | [MAP Violation Risk (vs DTC)](/nerve-centre/kpi-cards/amazon/map-violation-risk) | Cross-Platform Metrics | Revenue at Risk | alert\_list | | [A+ Content Coverage (top-50 revenue)](/nerve-centre/kpi-cards/amazon/a-content-coverage) | Supporting Metrics | Catalogue Health | gauge | | [A-to-z Guarantee Claims (open)](/nerve-centre/kpi-cards/amazon/a-to-z-guarantee-claims) | Supporting Metrics | Account Health | alert\_list | | [Account Health Creep](/nerve-centre/kpi-cards/amazon/account-health-creep) | Supporting Metrics | Nerve Centre | alert\_list | | [Active Listings](/nerve-centre/kpi-cards/amazon/active-listings) | Supporting Metrics | Listings | kpi | | [Active Listings](/nerve-centre/kpi-cards/amazon/active-listings) | Supporting Metrics | Catalogue Health | kpi | | [Ad on OOS Detected](/nerve-centre/kpi-cards/amazon/ad-on-oos-detected) | Supporting Metrics | Nerve Centre | alert\_list | | [Amazon Share of Total Revenue](/nerve-centre/kpi-cards/amazon/amazon-share-of-total-revenue) | Supporting Metrics | Executive Command Centre | gauge | | [ASIN Conversion Rank by Query](/nerve-centre/kpi-cards/amazon/asin-conversion-rank-by-query) | Supporting Metrics | Brand Analytics & Search | table | | [ASINs Approaching Long-Term Storage](/nerve-centre/kpi-cards/amazon/asins-approaching-long-term-storage) | Supporting Metrics | Inventory Forecasting | kpi | | [ASINs Stocking Out \<7 Days](/nerve-centre/kpi-cards/amazon/asins-stocking-out-7-days) | Supporting Metrics | Inventory Forecasting | alert\_list | | [ASINs with Third-Party Offers](/nerve-centre/kpi-cards/amazon/asins-with-third-party-offers) | Supporting Metrics | Buy-Box & Visibility | kpi | | [Average Order Value](/nerve-centre/kpi-cards/amazon/average-order-value) | Supporting Metrics | Sales | kpi | | [Average Order Value](/nerve-centre/kpi-cards/amazon/average-order-value) | Supporting Metrics | Revenue & Sales | kpi | | [Avg Days to Settlement](/nerve-centre/kpi-cards/amazon/avg-days-to-settlement) | Supporting Metrics | Settlement & Payouts | kpi | | [Avg Review Rating](/nerve-centre/kpi-cards/amazon/avg-review-rating) | Supporting Metrics | Reputation | gauge | | [Brand Registry Coverage](/nerve-centre/kpi-cards/amazon/brand-registry-coverage) | Supporting Metrics | Catalogue Health | gauge | | [Buy-Box Trend (top revenue ASINs)](/nerve-centre/kpi-cards/amazon/buy-box-trend) | Supporting Metrics | Buy-Box & Visibility | line | | [Buy-Box Win Rate (top-50 ASINs)](/nerve-centre/kpi-cards/amazon/buy-box-win-rate) | Supporting Metrics | Buy-Box & Visibility | gauge | | [Buyer Messages Unread](/nerve-centre/kpi-cards/amazon/buyer-messages-unread) | Supporting Metrics | Reputation | kpi | | [Days of Cover (avg)](/nerve-centre/kpi-cards/amazon/days-of-cover) | Supporting Metrics | Inventory Forecasting | kpi | | [Dispute Rate](/nerve-centre/kpi-cards/amazon/dispute-rate) | Supporting Metrics | Returns | gauge | | [FBA Fees](/nerve-centre/kpi-cards/amazon/fba-fees) | Supporting Metrics | FBA Economics | kpi | | [FBA Storage Fees](/nerve-centre/kpi-cards/amazon/fba-storage-fees) | Supporting Metrics | FBA Economics | kpi | | [Fees % of Revenue](/nerve-centre/kpi-cards/amazon/fees-of-revenue) | Supporting Metrics | FBA Economics | gauge | | [Fees as % of Revenue](/nerve-centre/kpi-cards/amazon/fees-as-of-revenue) | Supporting Metrics | Economics | gauge | | [Inactive Listings](/nerve-centre/kpi-cards/amazon/inactive-listings) | Supporting Metrics | Catalogue Health | kpi | | [Late Shipment Rate](/nerve-centre/kpi-cards/amazon/late-shipment-rate) | Supporting Metrics | Account Health | gauge | | [Listing Quality Score](/nerve-centre/kpi-cards/amazon/listing-quality-score) | Supporting Metrics | Listings | gauge | | [Listings Expiring Soon](/nerve-centre/kpi-cards/amazon/listings-expiring-soon) | Supporting Metrics | Listings | kpi | | [Marketplace Fees Paid](/nerve-centre/kpi-cards/amazon/marketplace-fees-paid) | Supporting Metrics | Economics | kpi | | [Marketplace Health Score](/nerve-centre/kpi-cards/amazon/marketplace-health-score) | Supporting Metrics | Executive Command Centre | gauge | | [Negative Feedback (30d)](/nerve-centre/kpi-cards/amazon/negative-feedback) | Supporting Metrics | Account Health | kpi | | [Negative Feedback Spike](/nerve-centre/kpi-cards/amazon/negative-feedback-spike) | Supporting Metrics | Nerve Centre | alert\_list | | [Net Revenue (after fees + refunds)](/nerve-centre/kpi-cards/amazon/net-revenue) | Supporting Metrics | Revenue & Sales | kpi | | [Oldest Pending Payout (days)](/nerve-centre/kpi-cards/amazon/oldest-pending-payout) | Supporting Metrics | Economics | kpi | | [Oldest Pending Payout (days)](/nerve-centre/kpi-cards/amazon/oldest-pending-payout) | Supporting Metrics | Settlement & Payouts | kpi | | [Order Defect Rate](/nerve-centre/kpi-cards/amazon/order-defect-rate) | Supporting Metrics | Account Health | gauge | | [Orders](/nerve-centre/kpi-cards/amazon/orders) | Supporting Metrics | Revenue & Sales | kpi | | [Organic vs Ad Sales Share](/nerve-centre/kpi-cards/amazon/organic-vs-ad-sales-share) | Supporting Metrics | Brand Analytics & Search | donut | | [Out-of-Stock Listings](/nerve-centre/kpi-cards/amazon/out-of-stock-listings) | Supporting Metrics | Listings | kpi | | [Pending Payouts](/nerve-centre/kpi-cards/amazon/pending-payouts) | Supporting Metrics | Economics | kpi | | [Pending Settlement](/nerve-centre/kpi-cards/amazon/pending-settlement) | Supporting Metrics | Settlement & Payouts | kpi | | [Per-ASIN Fee Outliers](/nerve-centre/kpi-cards/amazon/per-asin-fee-outliers) | Supporting Metrics | FBA Economics | table | | [Pre-Fulfilment Cancel Rate](/nerve-centre/kpi-cards/amazon/pre-fulfilment-cancel-rate) | Supporting Metrics | Account Health | gauge | | [Referral Fees](/nerve-centre/kpi-cards/amazon/referral-fees) | Supporting Metrics | FBA Economics | kpi | | [Replenishment Recommendations](/nerve-centre/kpi-cards/amazon/replenishment-recommendations) | Supporting Metrics | Inventory Forecasting | table | | [Return Rate](/nerve-centre/kpi-cards/amazon/return-rate) | Supporting Metrics | Returns | gauge | | [Return Rate](/nerve-centre/kpi-cards/amazon/return-rate) | Supporting Metrics | Voice of Customer | gauge | | [Return Reason Clusters by ASIN](/nerve-centre/kpi-cards/amazon/return-reason-clusters-by-asin) | Supporting Metrics | Voice of Customer | bar\_horizontal | | [Revenue Over Time](/nerve-centre/kpi-cards/amazon/revenue-over-time) | Supporting Metrics | Revenue & Sales | area | | [Review Velocity (30d)](/nerve-centre/kpi-cards/amazon/review-velocity) | Supporting Metrics | Voice of Customer | line | | [Sales Volume Anomalies](/nerve-centre/kpi-cards/amazon/sales-volume-anomalies) | Supporting Metrics | Revenue & Sales | line | | [Search Query Share (Brand)](/nerve-centre/kpi-cards/amazon/search-query-share) | Supporting Metrics | Brand Analytics & Search | gauge | | [Sell-Through Rate (FBA)](/nerve-centre/kpi-cards/amazon/sell-through-rate) | Supporting Metrics | Inventory Forecasting | gauge | | [Seller Feedback Score](/nerve-centre/kpi-cards/amazon/seller-feedback-score) | Supporting Metrics | Reputation | gauge | | [Star Rating Drift (top-50 revenue)](/nerve-centre/kpi-cards/amazon/star-rating-drift) | Supporting Metrics | Voice of Customer | line | | [Stranded Inventory Value](/nerve-centre/kpi-cards/amazon/stranded-inventory-value) | Supporting Metrics | Inventory Forecasting | kpi | | [Suppressed Listings](/nerve-centre/kpi-cards/amazon/suppressed-listings) | Supporting Metrics | Catalogue Health | kpi | | [Top ASINs by Revenue](/nerve-centre/kpi-cards/amazon/top-asins-by-revenue) | Supporting Metrics | Revenue & Sales | bar\_horizontal | | [Top Branded Search Terms](/nerve-centre/kpi-cards/amazon/top-branded-search-terms) | Supporting Metrics | Brand Analytics & Search | bar\_horizontal | | [Top Buy-Box-Loss ASINs](/nerve-centre/kpi-cards/amazon/top-buy-box-loss-asins) | Supporting Metrics | Buy-Box & Visibility | table | | [Top Listings by Revenue](/nerve-centre/kpi-cards/amazon/top-listings-by-revenue) | Supporting Metrics | Sales | bar\_horizontal | | [Top Non-Branded Search Terms](/nerve-centre/kpi-cards/amazon/top-non-branded-search-terms) | Supporting Metrics | Brand Analytics & Search | bar\_horizontal | | [Total Revenue](/nerve-centre/kpi-cards/amazon/total-revenue) | Supporting Metrics | Sales | kpi | | [Total Transactions](/nerve-centre/kpi-cards/amazon/total-transactions) | Supporting Metrics | Sales | kpi | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*