> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Average Transaction, Authorize.net > Average Transaction for Authorize.net stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Payment Gateway](/nerve-centre/connectors#connectors-by-type) ## At a glance > The mean **dollar value per successful transaction** in the period. Volume divided by transactions. The denominator-aware reading: it filters out volume movements caused purely by busier or quieter days from movements caused by genuine basket-size shift. | | | | ------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | `SUM(settleAmount) / COUNT(transactions)` where `transactionStatus = settledSuccessfully` and `transactionType IN (authCaptureTransaction, captureOnlyTransaction)`. | | **API endpoint** | [`getTransactionListRequest`](https://developer.authorize.net/api/reference/index.html#transaction-reporting). | | **Currency** | **USD-dominant.** Multi-currency Authorize.Net merchants compute per-currency averages; this card's blended rendering applies only when all transactions share a currency. | | **Refunds** | NOT deducted from numerator. A USD 100 sale that was later 30% refunded still contributes USD 100 to the numerator. | | **Partial captures** | The captured amount (not the original auth amount) is used. A USD 100 auth captured at USD 80 contributes USD 80 to both numerator and denominator. | | **Refund transactions** | Excluded from the count entirely (refunds are not "average sale value" inputs). | | **Failed / declined payments** | Excluded from both numerator and denominator. | | **Voided pre-settlement** | Excluded. | | **eCheck.Net (ACH)** | Counted; eChecks tend to be higher-value and skew the average upward when ACH share is meaningful. | | **B2B vs B2C distortion** | A 1% B2B order share with 10x AOV can lift the blended average by 8 to 12%. Expect AOV bumps when B2B reorder portal traffic spikes. | | **ARB rebills** | Counted; rebill amounts are typically fixed and reduce variance in the average. | | **Time window** | `30D vsP`. | | **Alert trigger** | `±15% movement vsP`. | | **Roles** | owner, finance, operations | ## Calculation Calculated automatically from your Authorize.net data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example "Heartland Hardware Co.", 30 days ending 02 May 26. | Channel | Count | Volume | AOV | | ----------- | --------- | ----------------- | ----------- | | Web | 1,840 | USD 412,800 | USD 224 | | B2B portal | 620 | USD 1,142,000 | USD 1,842 | | ARB | 184 | USD 92,400 | USD 502 | | MOTO phone | 320 | USD 218,600 | USD 683 | | **Blended** | **2,964** | **USD 1,865,800** | **USD 629** | ```text theme={null} Blended Avg Transaction = USD 1,865,800 / 2,964 = USD 629.49 ``` What the merchant should notice: 1. **The blended USD 629 number hides four wildly different channel AOVs.** Web is USD 224, B2B is USD 1,842, an 8x gap. A 1% mix-shift between web and B2B moves the blended AOV by USD 16. Most "AOV jumped" alerts on legacy gateway dashboards are mix-shift, not actual basket growth. 2. **B2B reorder portal AOV is the strategic asset.** Heartland Hardware's CFO should index growth on B2B AOV, not the blended figure. A 10% B2B AOV lift through cross-sell adds USD 184 per order, USD 11,400 per month at current count. 3. **MOTO phone AOV at USD 683 reflects sales-rep behaviour.** Trained sales reps add accessories and bundles. A drop in MOTO AOV often means rep training has slipped or the rep team has changed. 4. **ARB AOV at USD 502 is fixed-by-contract.** Movement here means subscription tier change, not customer behaviour. A drop suggests downgrade churn; a lift suggests a successful upsell campaign or new tier launch. 5. **A USD 50 movement in blended AOV on USD 629 base is 8%.** That triggers the alert. Open the channel split before assuming basket-size change; nine times out of ten it's mix-shift. ## Sibling cards merchants should reference together | Card | Why pair it with Average Transaction | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------- | | [`aut_total_volume`](/nerve-centre/kpi-cards/authorize-net/total-volume) | The numerator. | | [`aut_total_transactions`](/nerve-centre/kpi-cards/authorize-net/total-transactions) | The denominator. | | [`aut_volume_trend`](/nerve-centre/kpi-cards/authorize-net/volume-trend) | Volume time-series, see whether AOV moves with volume or against. | | [`aut_top_payment_methods`](/nerve-centre/kpi-cards/authorize-net/top-payment-methods) | Network mix, Amex skews higher AOV. | | [`aut_refund_rate`](/nerve-centre/kpi-cards/authorize-net/refund-rate) | High AOV often correlates with higher refund rates (B2B returns). | | Stripe [`stripe_avg_transaction`](/nerve-centre/kpi-cards/stripe/average-transaction-value) / PayPal [`pp_avg_transaction`](/nerve-centre/kpi-cards/paypal/average-transaction-value) | Cross-PSP comparison. | ## Reconciling against the vendor's own dashboard **Where to look in the Authorize.Net Dashboard:** [account.authorize.net](https://account.authorize.net) → **Reports → Transaction Statistics → Statistics by Settlement Date**. The Authorize.Net Dashboard does not surface AOV directly; divide "Total Amount" by "Transaction Count" for the same period. **Why our number may differ:** | Reason | Direction | Why | | ----------------------------- | ------------------------------------ | ------------------------------------------------------------------------------------------ | | **Time zone** | Either | Pacific batch cut-off vs UTC for period boundaries. | | **Capture-pending inclusion** | Ours can be slightly higher or lower | We include captured-pending-settlement; Dashboard includes only settled. Boundary effects. | | **Refresh lag** | Ours lower for "today" | 5 to 15 minute sync lag. | **Cross-connector reconciliation:** | Comparison | Expected relationship | When divergence is legitimate | | ------------------------------------------------------------------------------------------------------------------- | --------------------- | --------------------------------------------------------------- | | `aut_avg_transaction` ↔ commerce-platform AOV | Approximately equal | Different gateway routes different baskets; small drift normal. | | `aut_avg_transaction` ↔ [`stripe.stripe_avg_transaction`](/nerve-centre/kpi-cards/stripe/average-transaction-value) | Often differ by mix | Different traffic on different rails. | ## Known limitations / merchant FAQs **Why did AOV jump 12% overnight?** Almost always mix-shift. Open the channel split (web vs B2B vs MOTO vs ARB). A 1% B2B share gain at 8x AOV moves the blended figure by 8 to 10%. Genuine basket growth (more line items per order, higher unit price) shows up as a slow drift over weeks, not an overnight jump. **Why is my AOV lower than my competitor's?** Channel mix and B2B vs B2C share. A pure-B2C web store on Authorize.Net runs USD 80 to USD 250 typical AOV; a B2B distributor runs USD 800 to USD 5,000+. Comparing across business models is meaningless. **Are partial captures handled correctly?** Yes. The numerator uses `settleAmount` (the captured amount), so a USD 100 auth captured at USD 80 contributes USD 80 to the numerator and 1 to the denominator (one transaction). **Does Amex card mix push AOV up?** Slightly. Amex cardholders index higher on premium-segment baskets and B2B commercial spend. A 5% Amex share gain typically lifts blended AOV by 1 to 3%. Track via [`aut_top_payment_methods`](/nerve-centre/kpi-cards/authorize-net/top-payment-methods). **eCheck.Net (ACH) AOV, are those bundled here?** Yes. ACH eCheck transactions are typically larger (vendors prefer ACH for invoices over USD 1,000), so a higher ACH share lifts AOV. The split is not natively reported. **Refunds, do they reduce my AOV?** No. The numerator is gross (settled sales only); refunds are a separate transaction type and don't enter this card. The post-refund view is in [`aut_refund_rate`](/nerve-centre/kpi-cards/authorize-net/refund-rate) where the refund-against-revenue ratio lives. **Is there a "median transaction" view?** Not yet. Mean AOV is sensitive to outliers (a single USD 50,000 commercial order can lift mean by USD 17 on 3,000 transactions). Median is on the roadmap; in the meantime, segment by channel to suppress outlier effects. *** ### Tracked live in Vortex IQ Nerve Centre *Average Transaction* is one of hundreds of KPI pulses Vortex IQ tracks across Authorize.net and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.