> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # BigCommerce KPIs, Vortex IQ Nerve Centre > Every BigCommerce KPI pulse Vortex IQ Nerve Centre tracks: 115 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/bigcommerce) · [Audit Profile](/nerve-centre/kpi-cards/bigcommerce/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/bigcommerce/sentiment)** Vortex IQ Nerve Centre tracks **115** KPI pulses for BigCommerce stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The BigCommerce connector is one of the deepest commerce integrations in the Vortex IQ **AI OS** catalogue. The **Nerve Centre** tracks 115 KPI pulses for BigCommerce stores - including the multi-channel revenue mix (DTC, Amazon, eBay), payment-decline recovery surface (Declined Transaction Rate, Incomplete Cart Rate, *Size of the Prize* unrecovered value), and the cross-platform *Active Ads on Out-of-Stock SKUs* alert that catches paid spend on broken funnels. **Vortex Mind** investigates when revenue or recovery dips; **Ask Viq™** lets you ask anything in plain English with citations back to the card. | Card | Metrics type | Category | Chart | | ---------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- | | [Channel Revenue Drop Alert](/nerve-centre/kpi-cards/bigcommerce/channel-revenue-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Declined Transaction Rate](/nerve-centre/kpi-cards/bigcommerce/declined-transaction-rate) | Key Metrics | Payment Health | gauge | | [Fulfillment Rate](/nerve-centre/kpi-cards/bigcommerce/fulfillment-rate) | Key Metrics | Fulfillment | gauge | | [OOS Listings per Channel](/nerve-centre/kpi-cards/bigcommerce/oos-listings-per-channel) | Key Metrics | Channel Performance | kpi | | [Products with Zero/Negative Stock](/nerve-centre/kpi-cards/bigcommerce/products-with-zero-negative-stock) | Key Metrics | Inventory | kpi | | [Refund Rate](/nerve-centre/kpi-cards/bigcommerce/refund-rate) | Key Metrics | Refunds & Cancellations | gauge | | [Revenue Drop Alert](/nerve-centre/kpi-cards/bigcommerce/revenue-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Revenue Mix by Channel](/nerve-centre/kpi-cards/bigcommerce/revenue-mix-by-channel) | Key Metrics | Channel Performance | donut | | [Total Revenue](/nerve-centre/kpi-cards/bigcommerce/total-revenue) | Key Metrics | Revenue & Growth | kpi | | [Unfulfilled Orders](/nerve-centre/kpi-cards/bigcommerce/unfulfilled-orders) | Key Metrics | Order Issues | kpi | | [Active Ads on Out-of-Stock SKUs](/nerve-centre/kpi-cards/bigcommerce/active-ads-on-out-of-stock-skus) | Cross-Platform Metrics | Revenue at Risk | alert\_table | | [Amazon Revenue Share vs DTC](/nerve-centre/kpi-cards/bigcommerce/amazon-revenue-share-vs-dtc) | Cross-Platform Metrics | Revenue at Risk | donut | | [Catalogue Drift (BC ↔ Amazon)](/nerve-centre/kpi-cards/bigcommerce/catalogue-drift) | Cross-Platform Metrics | Revenue at Risk | alert\_table | | [Email-Attributed Revenue Share](/nerve-centre/kpi-cards/bigcommerce/email-attributed-revenue-share) | Cross-Platform Metrics | Revenue at Risk | gauge | | [Revenue at Risk (active incidents)](/nerve-centre/kpi-cards/bigcommerce/revenue-at-risk) | Cross-Platform Metrics | Revenue at Risk | kpi | | [Revenue at Risk (live decline spike)](/nerve-centre/kpi-cards/bigcommerce/revenue-at-risk) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Abandoned Cart Spike Alert](/nerve-centre/kpi-cards/bigcommerce/abandoned-cart-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [AOV by Channel](/nerve-centre/kpi-cards/bigcommerce/aov-by-channel) | Supporting Metrics | Channel Performance | bar | | [AOV by Country](/nerve-centre/kpi-cards/bigcommerce/aov-by-country) | Supporting Metrics | Geography | bar | | [AOV with/without Discount](/nerve-centre/kpi-cards/bigcommerce/aov-with-without-discount) | Supporting Metrics | Promotions | bar | | [Average Order Value](/nerve-centre/kpi-cards/bigcommerce/average-order-value) | Supporting Metrics | Revenue & Growth | kpi | | [Cancellation Rate](/nerve-centre/kpi-cards/bigcommerce/cancellation-rate) | Supporting Metrics | Refunds & Cancellations | gauge | | [Cancelled Orders Over Time](/nerve-centre/kpi-cards/bigcommerce/cancelled-orders-over-time) | Supporting Metrics | Cancellations | area | | [Channel Revenue Trend](/nerve-centre/kpi-cards/bigcommerce/channel-revenue-trend) | Supporting Metrics | Channel Performance | line | | [Collection/Category Count](/nerve-centre/kpi-cards/bigcommerce/collection-category-count) | Supporting Metrics | Catalogue Health | kpi | | [Conversion Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/conversion-rate-by-channel) | Supporting Metrics | Channel Performance | bar | | [Currency Mix by Channel](/nerve-centre/kpi-cards/bigcommerce/currency-mix-by-channel) | Supporting Metrics | Channel Performance | stacked\_bar | | [Customer Acquisition Trend](/nerve-centre/kpi-cards/bigcommerce/customer-acquisition-trend) | Supporting Metrics | Trends | area | | [Customer Churn Risk](/nerve-centre/kpi-cards/bigcommerce/customer-churn-risk) | Supporting Metrics | Customer Retention | gauge | | [Customer Order Frequency](/nerve-centre/kpi-cards/bigcommerce/customer-order-frequency) | Supporting Metrics | Customer Retention | bar | | [Customer Spend Segments](/nerve-centre/kpi-cards/bigcommerce/customer-spend-segments) | Supporting Metrics | Customer Insights | pie | | [Customers with Zero Spend](/nerve-centre/kpi-cards/bigcommerce/customers-with-zero-spend) | Supporting Metrics | Customer Health | kpi | | [Discount % of Revenue](/nerve-centre/kpi-cards/bigcommerce/discount-of-revenue) | Supporting Metrics | Revenue & Growth | gauge | | [Discounts Given Over Time](/nerve-centre/kpi-cards/bigcommerce/discounts-given-over-time) | Supporting Metrics | Promotions | area | | [Email Health](/nerve-centre/kpi-cards/bigcommerce/email-health) | Supporting Metrics | Customer Data | gauge | | [Failed Orders (count)](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-count) | Supporting Metrics | Decline & Recovery | kpi | | [Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) | Supporting Metrics | Decline & Recovery | kpi | | [File Library by Type](/nerve-centre/kpi-cards/bigcommerce/file-library-by-type) | Supporting Metrics | Media | pie | | [Financial Status Breakdown](/nerve-centre/kpi-cards/bigcommerce/financial-status-breakdown) | Supporting Metrics | Operations | bar | | [Free vs Paid Shipping](/nerve-centre/kpi-cards/bigcommerce/free-vs-paid-shipping) | Supporting Metrics | Shipping | pie | | [Fulfillment Rate Over Time](/nerve-centre/kpi-cards/bigcommerce/fulfillment-rate-over-time) | Supporting Metrics | Operations | area | | [Fulfillment Status](/nerve-centre/kpi-cards/bigcommerce/fulfillment-status) | Supporting Metrics | Fulfillment | pie | | [Fulfilment Delay Alert](/nerve-centre/kpi-cards/bigcommerce/fulfilment-delay-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Fulfilment Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/fulfilment-rate-by-channel) | Supporting Metrics | Channel Performance | bar | | [Gross Margin](/nerve-centre/kpi-cards/bigcommerce/gross-margin) | Supporting Metrics | Profitability | gauge | | [Guest vs Registered Orders](/nerve-centre/kpi-cards/bigcommerce/guest-vs-registered-orders) | Supporting Metrics | Customer Insights | pie | | [Inventory Distribution](/nerve-centre/kpi-cards/bigcommerce/inventory-distribution) | Supporting Metrics | Inventory | bar | | [Inventory Split by Channel](/nerve-centre/kpi-cards/bigcommerce/inventory-split-by-channel) | Supporting Metrics | Channel Performance | stacked\_bar | | [Line Item Fulfillment Status](/nerve-centre/kpi-cards/bigcommerce/line-item-fulfillment-status) | Supporting Metrics | Operations | pie | | [Margin by Brand](/nerve-centre/kpi-cards/bigcommerce/margin-by-brand) | Supporting Metrics | Profitability | bar | | [Missing SEO Title Count](/nerve-centre/kpi-cards/bigcommerce/missing-seo-title-count) | Supporting Metrics | Product Analysis | kpi | | [Most Refunded Products](/nerve-centre/kpi-cards/bigcommerce/most-refunded-products) | Supporting Metrics | Returns | bar\_horizontal | | [New Customers](/nerve-centre/kpi-cards/bigcommerce/new-customers) | Supporting Metrics | Customer Insights | kpi | | [OOS Spike Alert](/nerve-centre/kpi-cards/bigcommerce/oos-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Orders by Channel](/nerve-centre/kpi-cards/bigcommerce/bc-orders-by-channel-id) | Supporting Metrics | Channel Performance | bar | | [Orders by Country](/nerve-centre/kpi-cards/bigcommerce/orders-by-country) | Supporting Metrics | Customer Insights | bar | | [Orders by Device](/nerve-centre/kpi-cards/bigcommerce/orders-by-device) | Supporting Metrics | Traffic & Channels | pie | | [Orders by State/Region](/nerve-centre/kpi-cards/bigcommerce/orders-by-state-region) | Supporting Metrics | Geography | bar | | [Orders Over Time](/nerve-centre/kpi-cards/bigcommerce/orders-over-time) | Supporting Metrics | Trends | area | | [Payment Methods](/nerve-centre/kpi-cards/bigcommerce/payment-methods) | Supporting Metrics | Operations | pie | | [Product Status](/nerve-centre/kpi-cards/bigcommerce/product-status) | Supporting Metrics | Product Analysis | pie | | [Products by Type](/nerve-centre/kpi-cards/bigcommerce/products-by-type) | Supporting Metrics | Product Analysis | bar | | [Products by Vendor](/nerve-centre/kpi-cards/bigcommerce/products-by-vendor) | Supporting Metrics | Product Analysis | bar | | [Products Missing Description](/nerve-centre/kpi-cards/bigcommerce/products-missing-description) | Supporting Metrics | Catalogue Health | kpi | | [Refund Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/refund-rate-by-channel) | Supporting Metrics | Channel Performance | bar | | [Refund Rate Spike Alert](/nerve-centre/kpi-cards/bigcommerce/refund-rate-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Refund Value](/nerve-centre/kpi-cards/bigcommerce/refund-value) | Supporting Metrics | Refunds & Cancellations | kpi | | [Refunded Orders](/nerve-centre/kpi-cards/bigcommerce/refunded-orders) | Supporting Metrics | Refunds & Cancellations | kpi | | [Refunds Over Time](/nerve-centre/kpi-cards/bigcommerce/refunds-over-time) | Supporting Metrics | Refunds | area | | [Repeat Customer Rate](/nerve-centre/kpi-cards/bigcommerce/repeat-customer-rate) | Supporting Metrics | Customer Insights | gauge | | [Repeat Customer Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/repeat-customer-rate-by-channel) | Supporting Metrics | Channel Performance | bar | | [Return Status](/nerve-centre/kpi-cards/bigcommerce/return-status) | Supporting Metrics | Returns | pie | | [Revenue Breakdown](/nerve-centre/kpi-cards/bigcommerce/revenue-breakdown) | Supporting Metrics | Finance | pie | | [Revenue by Brand](/nerve-centre/kpi-cards/bigcommerce/revenue-by-brand) | Supporting Metrics | Brand Performance | bar\_horizontal | | [Revenue by Category](/nerve-centre/kpi-cards/bigcommerce/revenue-by-category) | Supporting Metrics | Category Performance | bar\_horizontal | | [Revenue by Channel](/nerve-centre/kpi-cards/bigcommerce/revenue-by-channel) | Supporting Metrics | Revenue Patterns | pie | | [Revenue by Currency](/nerve-centre/kpi-cards/bigcommerce/revenue-by-currency) | Supporting Metrics | Finance | pie | | [Revenue by Day of Week](/nerve-centre/kpi-cards/bigcommerce/revenue-by-day-of-week) | Supporting Metrics | Revenue Patterns | bar | | [Revenue by Device](/nerve-centre/kpi-cards/bigcommerce/revenue-by-device) | Supporting Metrics | Traffic & Channels | bar | | [Revenue by Hour](/nerve-centre/kpi-cards/bigcommerce/revenue-by-hour) | Supporting Metrics | Revenue Patterns | bar | | [Revenue by Payment Gateway](/nerve-centre/kpi-cards/bigcommerce/revenue-by-payment-gateway) | Supporting Metrics | Finance | bar | | [Revenue Over Time](/nerve-centre/kpi-cards/bigcommerce/revenue-over-time) | Supporting Metrics | Trends | area | | [Shipping Cost as % of Revenue](/nerve-centre/kpi-cards/bigcommerce/shipping-cost-as-of-revenue) | Supporting Metrics | Shipping | gauge | | [Shipping Methods](/nerve-centre/kpi-cards/bigcommerce/shipping-methods) | Supporting Metrics | Shipping | pie | | [SKU Coverage](/nerve-centre/kpi-cards/bigcommerce/sku-coverage) | Supporting Metrics | Catalogue Health | gauge | | [Slow-Moving Products](/nerve-centre/kpi-cards/bigcommerce/slow-moving-products) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Stock vs Sales Velocity](/nerve-centre/kpi-cards/bigcommerce/stock-vs-sales-velocity) | Supporting Metrics | Inventory | bar | | [Store Health Score](/nerve-centre/kpi-cards/bigcommerce/store-health-score) | Supporting Metrics | Overview | gauge | | [Tax Collected Over Time](/nerve-centre/kpi-cards/bigcommerce/tax-collected-over-time) | Supporting Metrics | Tax | area | | [Top Cities by Orders](/nerve-centre/kpi-cards/bigcommerce/top-cities-by-orders) | Supporting Metrics | Geography | bar | | [Top Coupons](/nerve-centre/kpi-cards/bigcommerce/top-coupons) | Supporting Metrics | Promotions | bar\_horizontal | | [Top Customers](/nerve-centre/kpi-cards/bigcommerce/top-customers) | Supporting Metrics | Customer Insights | bar\_horizontal | | [Top Product Tags](/nerve-centre/kpi-cards/bigcommerce/top-product-tags) | Supporting Metrics | Catalogue | bar | | [Top Products by Channel](/nerve-centre/kpi-cards/bigcommerce/top-products-by-channel) | Supporting Metrics | Channel Performance | table | | [Top Products by Revenue](/nerve-centre/kpi-cards/bigcommerce/top-products-by-revenue) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Top Refunding Customers](/nerve-centre/kpi-cards/bigcommerce/top-refunding-customers) | Supporting Metrics | Returns | bar\_horizontal | | [Top SKUs](/nerve-centre/kpi-cards/bigcommerce/top-skus) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Top SKUs by Revenue](/nerve-centre/kpi-cards/bigcommerce/top-skus-by-revenue) | Supporting Metrics | Product Analysis | bar\_horizontal | | [Total Discount Used](/nerve-centre/kpi-cards/bigcommerce/total-discount-used) | Supporting Metrics | Revenue & Growth | kpi | | [Total Orders](/nerve-centre/kpi-cards/bigcommerce/total-orders) | Supporting Metrics | Revenue & Growth | kpi | | [Total Shipping Revenue](/nerve-centre/kpi-cards/bigcommerce/total-shipping-revenue) | Supporting Metrics | Revenue & Growth | kpi | | [Total Tax Collected](/nerve-centre/kpi-cards/bigcommerce/total-tax-collected) | Supporting Metrics | Revenue & Growth | kpi | | [Unique Customers](/nerve-centre/kpi-cards/bigcommerce/unique-customers) | Supporting Metrics | Customer Insights | kpi | | [Unverified Email Customers](/nerve-centre/kpi-cards/bigcommerce/unverified-email-customers) | Supporting Metrics | Customer Health | kpi | | [Weekend vs Weekday](/nerve-centre/kpi-cards/bigcommerce/weekend-vs-weekday) | Supporting Metrics | Revenue Patterns | pie | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*