> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # BigCommerce sentiment settings, Vortex IQ Nerve Centre > Industry-standard benchmark bands Vortex IQ AI OS uses to flag BigCommerce KPIs as Performing Well or Needs Attention, and how to tune them per company. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/bigcommerce) · [Audit Profile](/nerve-centre/kpi-cards/bigcommerce/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/bigcommerce/sentiment)** Vortex IQ **AI OS** ships **industry-standard benchmark bands** for each BigCommerce KPI, so your dashboard flags **Performing Well** or **Needs Attention** the moment you connect. **32** of the 110 BigCommerce cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any **Good** or **Bad** threshold to match your business and **save it for your company** in **Settings → Dashboard Settings → Sensitivity**. ## How sentiment powers triage Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on: * **Performing** - comfortably inside the good band. * **Needs Attention** - has breached the band you set. This is where to act. * **Stable** - within range, or an informational card with no good/bad direction. Any KPI that has not met its sentiment band is flagged **Needs Attention**, so you go straight to the handful of cards that need action instead of scanning hundreds of charts. | Card | Direction | Good | Bad | Unit | | ---------------------------------------------------------------------------------------------------------- | ---------------- | ---- | --- | -------- | | [Active Ads on Out-of-Stock SKUs](/nerve-centre/kpi-cards/bigcommerce/active-ads-on-out-of-stock-skus) | Lower is better | 0 | 5 | Currency | | [Average Order Value](/nerve-centre/kpi-cards/bigcommerce/average-order-value) | Watch for drops | 0 | -5 | Currency | | [Cancellation Rate](/nerve-centre/kpi-cards/bigcommerce/cancellation-rate) | Lower is better | 1 | 3 | % | | [Channel Revenue Drop Alert](/nerve-centre/kpi-cards/bigcommerce/channel-revenue-drop-alert) | Watch for drops | 0 | -5 | % | | [Channel Revenue Trend](/nerve-centre/kpi-cards/bigcommerce/channel-revenue-trend) | Watch for drops | 0 | -5 | Currency | | [Customers with Zero Spend](/nerve-centre/kpi-cards/bigcommerce/customers-with-zero-spend) | Lower is better | 30 | 60 | Count | | [Discount % of Revenue](/nerve-centre/kpi-cards/bigcommerce/discount-of-revenue) | Lower is better | 20 | 40 | % | | [Email Health](/nerve-centre/kpi-cards/bigcommerce/email-health) | Higher is better | 95 | 80 | % | | [Failed Orders Count](/nerve-centre/kpi-cards/bigcommerce/failed-orders-count) | Watch for rises | -2 | 2 | Count | | [Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/failed-orders-value) | Watch for rises | -2 | 2 | Currency | | [Fulfillment Rate](/nerve-centre/kpi-cards/bigcommerce/fulfillment-rate) | Higher is better | 95 | 90 | % | | [Fulfilment Delay Alert](/nerve-centre/kpi-cards/bigcommerce/fulfilment-delay-alert) | Lower is better | 10 | 50 | Count | | [Fulfilment Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/fulfilment-rate-by-channel) | Higher is better | 95 | 90 | % | | [Missing SEO Title Count](/nerve-centre/kpi-cards/bigcommerce/missing-seo-title-count) | Lower is better | 10 | 30 | Count | | [OOS Listings per Channel](/nerve-centre/kpi-cards/bigcommerce/oos-listings-per-channel) | Lower is better | 0 | 5 | Count | | [OOS Spike Alert](/nerve-centre/kpi-cards/bigcommerce/oos-spike-alert) | Lower is better | 0 | 5 | Count | | [Orders Over Time](/nerve-centre/kpi-cards/bigcommerce/orders-over-time) | Watch for drops | 0 | -10 | Count | | [Products Missing Description](/nerve-centre/kpi-cards/bigcommerce/products-missing-description) | Lower is better | 5 | 20 | Count | | [Products with Zero/Negative Stock](/nerve-centre/kpi-cards/bigcommerce/products-with-zero-negative-stock) | Lower is better | 0 | 5 | Count | | [Refund Rate](/nerve-centre/kpi-cards/bigcommerce/refund-rate) | Lower is better | 2 | 5 | % | | [Refund Rate Spike Alert](/nerve-centre/kpi-cards/bigcommerce/refund-rate-spike-alert) | Lower is better | 2 | 5 | % | | [Refund Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/refund-rate-by-channel) | Lower is better | 2 | 5 | % | | [Repeat Customer Rate](/nerve-centre/kpi-cards/bigcommerce/repeat-customer-rate) | Higher is better | 25 | 10 | % | | [Repeat Customer Rate by Channel](/nerve-centre/kpi-cards/bigcommerce/repeat-customer-rate-by-channel) | Higher is better | 25 | 10 | % | | [Revenue Drop Alert](/nerve-centre/kpi-cards/bigcommerce/revenue-drop-alert) | Watch for drops | 0 | -5 | % | | [Revenue Over Time](/nerve-centre/kpi-cards/bigcommerce/revenue-over-time) | Watch for drops | 0 | -5 | Currency | | [SKU Coverage](/nerve-centre/kpi-cards/bigcommerce/sku-coverage) | Higher is better | 80 | 50 | % | | [Shipping Cost as % of Revenue](/nerve-centre/kpi-cards/bigcommerce/shipping-cost-as-of-revenue) | Lower is better | 5 | 15 | % | | [Total Orders](/nerve-centre/kpi-cards/bigcommerce/total-orders) | Watch for drops | 0 | -10 | Count | | [Total Revenue](/nerve-centre/kpi-cards/bigcommerce/total-revenue) | Watch for drops | 0 | -5 | Currency | | [Unfulfilled Orders](/nerve-centre/kpi-cards/bigcommerce/unfulfilled-orders) | Lower is better | 10 | 50 | Count | | [Unverified Email Customers](/nerve-centre/kpi-cards/bigcommerce/unverified-email-customers) | Lower is better | 10 | 30 | Count |