> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Total Revenue, BigCommerce > Total Revenue for BigCommerce stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Key Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Ecommerce Platform](/nerve-centre/connectors#connectors-by-type) ## At a glance > Headline gross revenue across every BigCommerce order placed in the period. The arithmetic sum of `total_inc_tax` for every order created in the window, regardless of fulfilment, refund, or status (including `Incomplete`). | | | | ------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | `SUM(total_inc_tax)` across every order in the window, the total amount the customer was billed, pre-refund. | | **VAT / tax treatment** | **Always tax-inclusive.** `total_inc_tax` is the post-tax total by definition. If you need the pre-tax view, BigCommerce also stores `subtotal_ex_tax` and a separate tax breakdown, see the *Net Revenue (Pre-Tax)* card. | | **Shipping** | **Included.** `total_inc_tax` already contains shipping cost (`shipping_cost_inc_tax`) and any handling. | | **Discounts** | Already deducted, `total_inc_tax` is the post-discount, customer-billed figure. | | **Refunds** | **NOT deducted.** BigCommerce stores `refunded_amount` as a separate field on the order; `total_inc_tax` doesn't change after a refund. A fully refunded $100 order still contributes $100 here. For the post-refund view watch [Refund Value](/nerve-centre/bigcommerce/refund-value) alongside this card. | | **Cancelled / declined orders** | Included. `Cancelled` and `Declined` orders still appear in the index with their original `total_inc_tax`. Watch [BC Decline Rate](/nerve-centre/bigcommerce/bc_decline_rate) alongside this card to see how much of the headline is at risk. | | **Currency** | **Multi-currency arithmetic sum WITHOUT FX conversion.** A store with multi-currency selling enabled will sum mixed-currency `total_inc_tax` figures into a single, mixed-units number. Use a `currencyCode`-filtered view for multi-currency stores. | | **Channels / sources** | **Not filtered.** BigCommerce uses `channel_id` to tag orders by source: `1` is the Stencil web storefront; each Channel Manager integration (Amazon, eBay, Facebook, Walmart, custom) gets its own ID; POS orders also tag a channel. This card sums across all of them. Per-channel slicing is available via [BC Revenue by Channel](/nerve-centre/bigcommerce/bc_revenue_by_channel_id). | | **Time window** | `T/7D/30D vsP` (default 30D) | | **Alert trigger** | `drop >15% vsP`, driven by `sentiment_key: revenue_trend` | | **Roles** | owner, marketing, operations | ## Calculation ``` SUM(totalIncTax) WHERE date BETWEEN [period_start, period_end] ``` ## Worked example A US homewares brand running on BigCommerce Enterprise. The 30-day window covers 14 Mar 26 to 12 Apr 26. The merchant has Channel Manager set up for Amazon and Facebook plus a Stencil web storefront. | `channel_id` | Channel | Orders | Avg `total_inc_tax` | Channel revenue | | ----------------------------- | -------------------------- | --------- | ------------------- | ------------------------ | | `1` | Stencil web storefront | 2,840 | \$124 | \$352,160 | | `1019847` | Amazon (Channel Manager) | 612 | \$89 | \$54,468 | | `1019850` | Facebook Shop | 88 | \$58 | \$5,104 | | (multiple) | `Incomplete` status orders | 414 | \$107 | \$44,298 (no cash taken) | | (multiple) | `Declined` status orders | 71 | \$156 | \$11,076 (no cash taken) | | **Total Revenue (this card)** | | **4,025** | | **\$467,106** | What's interesting here: 1. \*\*The headline is overstated by $55,374.** The 414 `Incomplete` and 71 `Declined` orders contribute a combined $55,374 to Total Revenue, but no cash actually arrived. If the merchant tracks weekly cash position from this card alone, they're going to over-forecast every Monday. The companion cards [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) and [BC Decline Rate](/nerve-centre/bigcommerce/bc_decline_rate) surface this gap. 2. **Amazon is now 12% of revenue.** Three months ago this store was 99% Stencil-only. The `channel_id` slicing in [BC Revenue by Channel](/nerve-centre/bigcommerce/bc_revenue_by_channel_id) tells the merchant when a marketplace channel has gone from "experiment" to "material to the business" so they can start paying it real attention. 3. **The 30-day prior window was \$478,200.** Total Revenue is down 2.3% vsP, which is below the `drop >15% vsP` alert threshold. Vortex IQ Nerve Centre stays quiet, but the card itself shows the trend. ## Sibling cards merchants should reference together | Card | Why pair it with Total Revenue | | ------------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | [Average Order Value](/nerve-centre/kpi-cards/bigcommerce/average-order-value) | Total Revenue ÷ Order Count. Tells you whether revenue moved on volume or basket size. | | [Order Count](/nerve-centre/kpi-cards/bigcommerce/total-orders) | The other half of the equation. If revenue moves but order count is flat, basket size changed. | | [BC Decline Rate](/nerve-centre/bigcommerce/bc_decline_rate) | This card includes `Declined` orders. Decline Rate tells you how much of the headline never collected cash. A 2-3% decline rate is normal; a 7% rate means real money is leaking. | | [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) | The total dollar value of `Declined` + `Incomplete` orders. Subtract from Total Revenue to get a realised-cash floor. | | [Refund Value](/nerve-centre/kpi-cards/bigcommerce/refund-value) | The other downward adjustment, this card is gross of refunds. | | [BC Revenue by Channel](/nerve-centre/bigcommerce/bc_revenue_by_channel_id) | Per-`channel_id` breakdown. Use this when the headline moves and you don't know which channel caused it. | | [Discount % of Revenue](/nerve-centre/kpi-cards/bigcommerce/discount-of-revenue) | Discounting always lifts Total Revenue mechanically. Watch the two together so you don't celebrate margin-eroding lifts. | ## Reconciling against the vendor's own dashboard **Where to look in BigCommerce Control Panel:** [Analytics → Sales](https://login.bigcommerce.com/deep-links/manage/analytics/in-store-conversion). The default *Sales* dashboard shows headline revenue, items sold, and AOV. The number labelled **Total order revenue** for a 30-day window should match this card to within a few dollars. Other BC Control Panel views that *look* like the same number but aren't: * **Orders → Filter "Last 30 days"**: counts orders, not revenue. * **Analytics → Orders**: counts orders too, plus per-status breakdown. * **Insights → Customer behaviour → Conversion**: revenue here is *post-refund* on some plan tiers. * **Storefront analytics widget**: timezone is the BC store timezone, not UTC. **Why our number may legitimately differ from the BC Control Panel:** | Reason | Direction of divergence | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------- | | **Time-zone**. BC Control Panel runs on store timezone; Vortex IQ runs on UTC by default. Orders near midnight on the boundary days fall on different sides. | ±1 day's revenue at the boundary | | **Currency**. Multi-currency BC stores show a converted total in BC reports (using BC's FX rate of the day). Vortex IQ sums original-currency `total_inc_tax` without FX. | Can be material for international stores | | **Status filter on the Sales dashboard**. By default the BC dashboard EXCLUDES `Cancelled`, `Declined`, and `Incomplete`. This card INCLUDES them. | Vortex IQ higher than BC Sales dashboard | | **Test orders**. BC test orders are flagged separately. Vortex IQ does not yet filter them out. | Vortex IQ slightly higher (rare) | | **API rate-limit gaps**. If the BC API throttled during the most recent indexer run, the latest day's orders may be missing from Vortex IQ for a few minutes. | Self-resolves at next sync | **Cross-connector reconciliation (when the merchant has connected payment processors and analytics):** These connectors see *the same transactions through different lenses*. They should agree within known tracking gaps. Divergence is a data-quality signal worth investigating. | Card | Expected relationship | What causes legitimate divergence | | --------------------------------------------------------------------------------------------- | --------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | [`stripe.stripe_total_revenue`](/nerve-centre/kpi-cards/stripe/total-charge-volume) | Stripe ≤ BC Total Revenue (this card minus failed orders) | Stripe sees only successfully captured charges. It excludes BC `Incomplete` (no payment), `Declined` (failed authorisation), refund flows, and any orders routed through a non-Stripe processor. The right comparison is *Stripe Total Revenue ≈ this card minus [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) minus PayPal volume*. | | [`paypal.pp_total_volume`](/nerve-centre/paypal/pp_total_volume) | PayPal ≤ BC Total Revenue | PayPal sees only PayPal-checkout orders. Subset by definition. | | [`google_analytics.ga_revenue_trend`](/nerve-centre/kpi-cards/google-analytics/revenue-trend) | GA4 ≈ BC Total Revenue × (1 − tracking gap) | GA4 typically misses 10, 25% of orders due to ad-blockers, cookie rejection, and tag-fire failures. **Treat BigCommerce as the source of truth for revenue.** Use GA4 for traffic and channel attribution, not for revenue figures. | **Net of all processors and failed orders:** if you sum *Stripe + PayPal + manual transfers + gift cards* and compare against *this card minus [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value)*, the gap should be \< 2%. A persistent gap > 2% means a payment processor is missing from your Vortex IQ workspace, or one of them is double-counting refunds. ***
Same-metric documentation cross-reference (for agencies running multiple platforms) The same definition of Total Revenue lives on other commerce platforms. This is **not a reconciliation**, your BigCommerce store doesn't have a parallel store on Shopify or Adobe Commerce to compare numbers against. These cross-links exist so agencies running multi-platform client books can navigate between identical metrics across the docs. * [`shopify.total_revenue`](/nerve-centre/kpi-cards/shopify/total-revenue) * [`adobe_commerce.total_revenue`](/nerve-centre/kpi-cards/adobe-commerce/total-revenue)
## Known limitations / merchant FAQs **Why does my Total Revenue look higher than my bank deposits?** The most common reason on BigCommerce is **`Incomplete` and `Declined` orders are included in this card but never collected cash.** A 5% incomplete + 2% decline rate means 7% of headline revenue is "phantom". Use [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) to see the dollar gap, and [BC Decline Rate](/nerve-centre/bigcommerce/bc_decline_rate) and BC Incomplete Rate to tell which is dominant. **Why is my BC Sales dashboard number lower than this card?** By default, the BC Control Panel Sales dashboard excludes `Cancelled`, `Declined`, and `Incomplete` orders. This card includes them. If you switch the BC dashboard filter to "Include all statuses" the two should match. **What is `Incomplete` exactly, and should I worry about it?** `Incomplete` is a BigCommerce-specific status: the shopper got past the cart, started checkout, and was either *almost* through (partial payment) or hit Place Order but the payment processor didn't return a success. BC creates an order skeleton with `total_inc_tax` populated but no payment captured. Healthy stores run 2-4% incomplete; >5% suggests checkout-page friction (slow payment iframe, tax/shipping errors at the last step, fingerprinting redirects). The [Checkout Conversion Failure report](/nerve-centre/bigcommerce) (powered by Vortex Mind) breaks down the cause. **Why is my Stripe number much smaller than this card?** On BC, Stripe only sees *successfully captured* charges. Stripe ≤ this card minus [BC Failed Orders Value](/nerve-centre/kpi-cards/bigcommerce/bc-failed-orders-value) minus any PayPal / Authorize.Net / non-Stripe payments. A typical BC store using Stripe + PayPal sees Stripe at \~60-75% of Total Revenue. **Why doesn't Google Analytics match?** GA4 typically misses 10, 25% of orders due to ad blockers, cookie rejection, and tag-fire failures. The miss rate is *not* fixable; it's structural. **Treat BigCommerce as the source of truth for revenue.** Use GA4 for sessions, traffic source, and funnel behaviour, not revenue. **My multi-currency store, what currency does this show?** **The card sums `total_inc_tax` without FX conversion.** A store taking USD and CAD orders gets a single, mixed-currency number. For multi-currency stores, use the `currencyCode`-filtered view. Per-currency Total Revenue cards are on the BC roadmap. **Does Channel Manager (Amazon, eBay, Facebook) revenue count?** Yes. Every order BC indexes contributes, regardless of `channel_id`. For per-channel breakdown use [BC Revenue by Channel](/nerve-centre/bigcommerce/bc_revenue_by_channel_id). This card sums all of them. **Why does today's number jump up and down so much?** Today is incomplete data. As the day progresses orders add into the bucket, and as the day rolls past midnight some orders flip date because of timezone effects. **Use the rolling 7-day or 30-day view for stable numbers**, that's why the alert window is `30D vsP` and not `1D`. *** ### Tracked live in Vortex IQ Nerve Centre *Total Revenue* is one of hundreds of KPI pulses Vortex IQ tracks across BigCommerce and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.