> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Conversion Rate, Campaign Monitor > Conversion Rate for Campaign Monitor stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Email Marketing](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Conversion Rate** is a klaviyo overview metric tracked from Campaign Monitor data. It surfaces operational signal at the klaviyo overview layer so merchants can spot regressions, opportunities, and structural patterns in their store performance. The card pairs with sibling metrics in the Klaviyo Overview category to build a complete diagnostic picture; cross-reference the related cards listed below for context. | | | | --------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Conversion Rate as exposed by the Campaign Monitor integration. The metric is computed from the latest available data and refreshed on the standard data refresh. | | **Sample type** | Backend API data from Campaign Monitor, refreshed on the standard data refresh. | | **Why it matters** | The metric appears in the Klaviyo Overview category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. | | **Reading the value** | Compare the current period to the prior period to identify direction. Cross-reference siblings for the full diagnostic picture. | | **Currency** | percent | | **Time window** | `30D` | | **Alert trigger** | `-` | | **Sentiment key** | `cam_conversion_rate` | | **Roles** | owner, marketing | ## Calculation Calculated automatically from your Campaign Monitor data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example *A representative reading of **Conversion Rate** for a typical merchant on Campaign Monitor.* The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ------------------------------------------------------------------------------------------- | ------------------------------------------------------ | | [`cam_checkouts_started`](/nerve-centre/kpi-cards/campaign-monitor/checkouts-started) | Klaviyo Overview sibling: Checkouts Started. | | [`cam_click_rate`](/nerve-centre/kpi-cards/campaign-monitor/email-click-rate) | Klaviyo Overview sibling: Email Click Rate. | | [`cam_click_to_open_rate`](/nerve-centre/kpi-cards/campaign-monitor/click-to-open-rate) | Klaviyo Overview sibling: Click-to-Open Rate. | | [`cam_open_rate`](/nerve-centre/kpi-cards/campaign-monitor/email-open-rate) | Klaviyo Overview sibling: Email Open Rate. | | [`cam_active_subscribers_est`](/nerve-centre/kpi-cards/campaign-monitor/active-subscribers) | Customer Lifecycle sibling: Active Subscribers (Est.). | ## Reconciling against the vendor's own dashboard **Where to look in Campaign Monitor's own dashboard:** The Campaign Monitor dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ---------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** Vortex IQ uses 30-day rolling by default; vendor dashboards may use calendar periods. | Variable | Match the period range. | | **Time zone.** Vendor uses account time zone; Vortex IQ aligns to merchant reporting time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Profile-level filters (channel, B2B, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. | **Cross-connector reconciliation:** complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does Conversion Rate update?** The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. **Q: Why does my Campaign Monitor dashboard show a different number?** The most common reasons are period-boundary differences (Vortex IQ uses 30-day rolling vs vendor's calendar months), time-zone alignment, and filter scope (profile-level vs vendor's all-account view). Match these settings before assuming a real divergence. **Q: How does Conversion Rate relate to other klaviyo overview metrics?** Track this card alongside the siblings listed above to build a complete picture. Single-metric reads can mislead; the diagnostic value is in the cross-reference. **Q: Can I customise the alert threshold?** Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *Conversion Rate* is one of hundreds of KPI pulses Vortex IQ tracks across Campaign Monitor and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.