> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# ConvertKit (API) audit profile, Vortex IQ

> What the Vortex IQ ConvertKit (API) health audit checks: ConvertKit: creator email programme health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/convertkit-api) · [Audit Profile](/nerve-centre/kpi-cards/convertkit-api/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/convertkit-api/sentiment)**

Audits the ConvertKit (Kit) email programme: are sequences live and earning, is the list growing and clean, are broadcasts landing in the inbox, and what share of store revenue does email drive once joined to a commerce sibling? Answers four merchant questions - Am I automating? Am I deliverable? Am I growing? Am I converting? - and surfaces the cross-channel revenue value that no single tool can compute alone.

## What this audit checks

### Authentication & access

* API Secret present and valid (GET /v3/account returns 200)
* Secret grants read across Account, Subscribers, Broadcasts, Sequences, Tags, Forms
* No 401/403 on the validate probe in the last run

### Sequences (automation)

* Sequences on hold (paused) that should be live
* Welcome sequence present and live
* Nurture / product-launch sequence present
* Sequences with zero active subscriptions

### Deliverability

* Broadcast unsubscribe rate within ISP ceiling
* Spam complaint rate below 0.1%
* Open rate not collapsing after a launch blast
* Bounce rate within healthy bounds

### List & segmentation health

* Form (list) growth rate over the window
* Tag (segment) coverage - under-segmented account (\<3 tags)
* Cold / inactive subscribers still being mailed

### Revenue health

* ConvertKit-attributed revenue trend
* Revenue per send vs prior period
* Top broadcasts / sequences by attributed revenue

### Cross-channel: revenue at risk

* Email share of total store revenue below 15% (sibling = shopify | bigcommerce | adobe\_commerce)
* Welcome/nurture sequence on hold while commerce sibling shows abandoned funnels - recoverable £/\$
* Broadcast sent within 7d of a sibling order spike with no UTM attribution - tracking gap

## Severity thresholds

| Signal                    | Warn | Critical |
| ------------------------- | ---- | -------- |
| `con_unsubscribe_rate`    | 0.5  | 2        |
| `con_spam_complaint_rate` | 0.05 | 0.1      |
| `con_bounce_rate`         | 2    | 5        |
| `con_open_rate`           | 15   | -        |
| `con_form_count`          | 3    | -        |

## Data sources

* `GET https://api.convertkit.com/v3/account` - Validate secret + account-level reads
* `GET https://api.convertkit.com/v3/sequences` - Sequence inventory + hold status
* `GET https://api.convertkit.com/v3/broadcasts` - Broadcast inventory + status
* `GET https://api.convertkit.com/v3/broadcasts/{broadcast_id}/stats` - Open/click/unsubscribe rates per broadcast
* `GET https://api.convertkit.com/v3/tags` - Tag (segment) definitions + counts
* `GET https://api.convertkit.com/v3/forms` - Form (list) metadata + subscription counts
* `GET https://api.convertkit.com/v3/subscribers` - Subscriber state for active/cold estimation