> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Criteo audit profile, Vortex IQ

> What the Vortex IQ Criteo health audit checks: Criteo Retargeting & Dynamic Display Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/criteo) · [Audit Profile](/nerve-centre/kpi-cards/criteo/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/criteo/sentiment)**

Audits Criteo retargeting and Commerce Growth campaigns - spend pacing, ROAS/CTR/CPC efficiency, conversion and attribution integrity, dynamic-creative feed health, first-party audience decay, and cross-channel revenue at risk.

## What this audit checks

### Authentication & access

* OAuth2 client\_credentials token mints from /oauth2/token and is cached under the 1-hour TTL
* advertiser\_id resolves to an active advertiser via /2024-07/advertisers
* client\_secret age within rotation window (warn beyond 90 days)

### Spend & budget pacing

* Daily spend vs dailyBudget per campaign from /2024-07/statistics/report (flag under-pacing \<0.5x and over-pacing >1.5x)
* Spend approaching spendLimit on capped campaigns (warn at >0.9x)
* Zero-conversion spend burst on any dynamic campaign in the trailing 72h
* Active campaigns with spend but status Paused or Archived mismatch

### Campaign performance (ROAS / CTR / CPC)

* ROAS per campaign from /2024-07/statistics/report vs roas threshold band
* CTR per campaign and creative against ctr threshold band
* CPC drift vs prior 7D same-day-of-week (flag >25% rise)
* Retargeting ROAS drop >25% vs prior 7D same-DOW (cookie/ITP signal)

### Conversion & attribution

* Conversion rate per campaign vs conversion\_rate threshold band
* Criteo One Tag firing without cookie set (ITP / cross-site) on >20% of sessions
* First-party audience segment population below 500 algorithmic floor
* Attributed revenue present in statistics report for spending campaigns (zero-revenue-with-spend alert)

### Creative & audience health

* Dynamic creatives in error/disapproved status from /2024-07/marketing-solutions/creatives
* Campaigns with catalogId set but catalog has feed rejections (dynamic creative cannot render)
* Audience segments under the 500-population floor degrading bids
* Creative format coverage - dynamic campaigns missing a Dynamic-format creative

### Cross-channel revenue at risk

* Active dynamic ads on commerce-sibling SKUs with qty=0 (ads on out-of-stock)
* Spend on dynamic campaigns whose linked catalog has active feed rejections
* Landing pages with LCP p75 >4000ms and conversion rate below half account average
* Retargeted audiences overlapping email subscribers (branded/owned-channel cannibalisation)

## Severity thresholds

| Signal             | Warn                         | Critical                         |
| ------------------ | ---------------------------- | -------------------------------- |
| `roas`             | 2.0 - 3.99                   | \< 2.0                           |
| `ctr`              | 0.20% - 0.44%                | \< 0.20%                         |
| `conversion_rate`  | 0.8% - 1.99%                 | \< 0.8%                          |
| `cpc`              | 0.61 - 1.20                  | > 1.20                           |
| `wasted_spend_pct` | 6% - 15%                     | > 15%                            |
| `budget_pacing`    | 0.5x - 0.79x or 1.21x - 1.5x | \< 0.5x or > 1.5x of dailyBudget |

## Data sources

* `POST https://api.criteo.com/oauth2/token` - Mint OAuth2 client\_credentials access token (cache for 1 hour)
* `GET https://api.criteo.com/2024-07/advertisers` - Resolve advertiser account, currency, country, status
* `GET https://api.criteo.com/2024-07/marketing-solutions/campaigns` - List campaigns - status, objective, dailyBudget, spendLimit, catalogId
* `GET https://api.criteo.com/2024-07/marketing-solutions/creatives` - List creatives - format and approval status for dynamic-creative health
* `POST https://api.criteo.com/2024-07/statistics/report` - Pull spend, ROAS, CTR, CPC, conversions, revenue per campaign/period