> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Dotdigital KPIs, Vortex IQ Nerve Centre > Every Dotdigital KPI pulse Vortex IQ Nerve Centre tracks: 61 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/dotdigital) · [Audit Profile](/nerve-centre/kpi-cards/dotdigital/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/dotdigital/sentiment)** Vortex IQ Nerve Centre tracks **62** KPI pulses for Dotdigital stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Dotdigital connector covers the enterprise email + SMS + cross-platform platform popular with UK and European retail brands. The **Nerve Centre** tracks 61 KPI pulses for Dotdigital accounts in the Vortex IQ **AI OS** catalogue - including hero alerts (*Email-Attributed Revenue*, *Programme vs Campaign Revenue Mix*, *RFM Segment Distribution*, *Bounce Rate*, *Bounce Spike*, *Spam Complaint Rate*, *Abandoned-Cart Programme Status*) plus cross-platform cards (*Abandoned-Cart Recovery Value*, *Email Share of Total Store Revenue*, *Top Sends → Purchase Lag*, *Unsubs Within 7d of Purchase*). **Vortex Mind** investigates when programme revenue dips or RFM cohorts shift; **Ask Viq™** lets you ask in plain English with citations back to the source card. {/* HUMAN_AUTHORED:data_availability */} > **A note on data availability.** Cards populate from your connected Dotdigital account: > > * **Revenue cards** (total revenue, programme/campaign revenue mix) need e-commerce **revenue tracking** passed to Dotdigital. Accounts that send order counts but no revenue value will show these as zero. > * **Cross-platform cards** light up once a store (BigCommerce/Shopify/etc.) is connected on the same workspace. > * **RFM / suppressed / dormant / segment cards** come from the contacts/profiles dataset and are kept off the default dashboard (listed here as roadmap) until that sync lands. | Card | Metrics type | Category | Chart | | ----------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- | | [Abandoned-Cart Programme Status](/nerve-centre/kpi-cards/dotdigital/abandoned-cart-programme-status) | Key Metrics | Email Automation | kpi | | [Bounce Rate](/nerve-centre/kpi-cards/dotdigital/bounce-rate) | Key Metrics | Deliverability | gauge | | [Bounce Spike](/nerve-centre/kpi-cards/dotdigital/bounce-spike) | Key Metrics | Nerve Centre | alert\_list | | [Email-Attributed Revenue](/nerve-centre/kpi-cards/dotdigital/email-attributed-revenue) | Key Metrics | Executive Command Centre | kpi | | [Programme vs Campaign Revenue Mix](/nerve-centre/kpi-cards/dotdigital/programme-vs-campaign-revenue-mix) | Key Metrics | Email Automation | donut | | [RFM Segment Distribution](/nerve-centre/kpi-cards/dotdigital/rfm-segment-distribution) | Key Metrics | Customer Lifecycle | bar | | [Spam Complaint Rate](/nerve-centre/kpi-cards/dotdigital/spam-complaint-rate) | Key Metrics | Deliverability | gauge | | [Abandoned-Cart Recovery Value](/nerve-centre/kpi-cards/dotdigital/abandoned-cart-recovery-value) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Email Share of Total Store Revenue](/nerve-centre/kpi-cards/dotdigital/email-share-of-total-store-revenue) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Top Sends → Purchase Lag](/nerve-centre/kpi-cards/dotdigital/top-sends-purchase-lag) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | scatter | | [Unsubs Within 7d of Purchase](/nerve-centre/kpi-cards/dotdigital/unsubs-within-7d-of-purchase) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | line | | [Active Programmes](/nerve-centre/kpi-cards/dotdigital/active-programmes) | Supporting Metrics | Email Automation | kpi | | [Active Subscribers (Est.)](/nerve-centre/kpi-cards/dotdigital/active-subscribers) | Supporting Metrics | Customer Lifecycle | kpi | | [Address Books](/nerve-centre/kpi-cards/dotdigital/address-books) | Supporting Metrics | Customer Lifecycle | kpi | | [Address Books Overview](/nerve-centre/kpi-cards/dotdigital/address-books-overview) | Supporting Metrics | Customer Lifecycle | table | | [At-Risk RFM Value](/nerve-centre/kpi-cards/dotdigital/at-risk-rfm-value) | Supporting Metrics | Customer Lifecycle | kpi | | [Automation Programmes](/nerve-centre/kpi-cards/dotdigital/automation-programmes) | Supporting Metrics | Email Automation | table | | [Campaign Performance](/nerve-centre/kpi-cards/dotdigital/campaign-performance) | Supporting Metrics | Email Campaigns | bar\_horizontal | | [Campaign Status](/nerve-centre/kpi-cards/dotdigital/campaign-status) | Supporting Metrics | Email Campaigns | pie | | [Campaign Status Breakdown](/nerve-centre/kpi-cards/dotdigital/campaign-status-breakdown) | Supporting Metrics | Email Campaigns | donut | | [Checkout-to-Order Rate](/nerve-centre/kpi-cards/dotdigital/checkout-to-order-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Checkouts Started](/nerve-centre/kpi-cards/dotdigital/checkouts-started) | Supporting Metrics | Revenue Attribution | kpi | | [Click-to-Open Rate](/nerve-centre/kpi-cards/dotdigital/click-to-open-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Conversion Rate](/nerve-centre/kpi-cards/dotdigital/conversion-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Deliverability Drop](/nerve-centre/kpi-cards/dotdigital/deliverability-drop) | Supporting Metrics | Nerve Centre | alert\_table | | [Delivery Rate](/nerve-centre/kpi-cards/dotdigital/delivery-rate) | Supporting Metrics | Deliverability | gauge | | [Dormant Subscribers (90D no open)](/nerve-centre/kpi-cards/dotdigital/dormant-subscribers) | Supporting Metrics | List Health | kpi | | [Email Click Rate](/nerve-centre/kpi-cards/dotdigital/email-click-rate) | Supporting Metrics | Executive Command Centre | gauge | | [Email Health KPIs](/nerve-centre/kpi-cards/dotdigital/email-health-kpis) | Supporting Metrics | Email Engagement | kpi | | [Email Open Rate](/nerve-centre/kpi-cards/dotdigital/email-open-rate) | Supporting Metrics | Executive Command Centre | gauge | | [Email Sends Over Time](/nerve-centre/kpi-cards/dotdigital/email-sends-over-time) | Supporting Metrics | Email Campaigns | area | | [Engagement Funnel](/nerve-centre/kpi-cards/dotdigital/engagement-funnel) | Supporting Metrics | Email Engagement | funnel | | [Errored Programmes](/nerve-centre/kpi-cards/dotdigital/errored-programmes) | Supporting Metrics | Email Automation | kpi | | [Flow Count Summary](/nerve-centre/kpi-cards/dotdigital/flow-count-summary) | Supporting Metrics | Email Automation | kpi | | [Flow Status Breakdown](/nerve-centre/kpi-cards/dotdigital/flow-status-breakdown) | Supporting Metrics | Email Automation | donut | | [Flow Trigger Types](/nerve-centre/kpi-cards/dotdigital/flow-trigger-types) | Supporting Metrics | Email Automation | donut | | [Flows List](/nerve-centre/kpi-cards/dotdigital/flows-list) | Supporting Metrics | Email Automation | table | | [Largest Address Books](/nerve-centre/kpi-cards/dotdigital/largest-address-books) | Supporting Metrics | Customer Lifecycle | bar\_horizontal | | [List Health Summary](/nerve-centre/kpi-cards/dotdigital/list-health-summary) | Supporting Metrics | List Health | kpi | | [Open Rate Trend](/nerve-centre/kpi-cards/dotdigital/open-rate-trend) | Supporting Metrics | Email Campaigns | area | | [Placed Orders (Email)](/nerve-centre/kpi-cards/dotdigital/placed-orders) | Supporting Metrics | Executive Command Centre | kpi | | [Programme Error Rate](/nerve-centre/kpi-cards/dotdigital/programme-error-rate) | Supporting Metrics | Nerve Centre | kpi | | [Programme Status](/nerve-centre/kpi-cards/dotdigital/programme-status) | Supporting Metrics | Email Automation | pie | | [Programme Step Drop-off](/nerve-centre/kpi-cards/dotdigital/programme-step-drop-off) | Supporting Metrics | Email Automation | funnel | | [Refund Rate](/nerve-centre/kpi-cards/dotdigital/refund-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Revenue per Recipient](/nerve-centre/kpi-cards/dotdigital/revenue-per-recipient) | Supporting Metrics | Executive Command Centre | kpi | | [Revenue per Send](/nerve-centre/kpi-cards/dotdigital/revenue-per-send) | Supporting Metrics | Revenue Attribution | kpi | | [Segments Overview](/nerve-centre/kpi-cards/dotdigital/segments-overview) | Supporting Metrics | Customer Lifecycle | table | | [Send Cadence (campaigns/wk)](/nerve-centre/kpi-cards/dotdigital/send-cadence) | Supporting Metrics | Email Campaigns | line | | [Sender-Reputation Risk](/nerve-centre/kpi-cards/dotdigital/sender-reputation-risk) | Supporting Metrics | Nerve Centre | alert\_table | | [Split-Test Winners (last 90D)](/nerve-centre/kpi-cards/dotdigital/split-test-winners) | Supporting Metrics | Email Campaigns | table | | [Subscriber Growth](/nerve-centre/kpi-cards/dotdigital/subscriber-growth) | Supporting Metrics | Customer Lifecycle | area | | [Suppressed Contacts](/nerve-centre/kpi-cards/dotdigital/suppressed-contacts) | Supporting Metrics | List Health | kpi | | [Revenue per Email by Type](/nerve-centre/kpi-cards/dotdigital/revenue-per-email-by-type) | Key Metrics | Revenue Attribution | bar\_horizontal | | [Top Campaigns by Revenue](/nerve-centre/kpi-cards/dotdigital/top-campaigns-by-revenue) | Supporting Metrics | Email Campaigns | bar\_horizontal | | [Top Lists by Name](/nerve-centre/kpi-cards/dotdigital/top-lists-by-name) | Supporting Metrics | List Health | bar\_horizontal | | [Total Campaigns](/nerve-centre/kpi-cards/dotdigital/total-campaigns) | Supporting Metrics | Executive Command Centre | kpi | | [Total Contacts](/nerve-centre/kpi-cards/dotdigital/total-contacts) | Supporting Metrics | Executive Command Centre | kpi | | [Total Sends](/nerve-centre/kpi-cards/dotdigital/total-sends) | Supporting Metrics | Executive Command Centre | kpi | | [Unsubscribe Rate](/nerve-centre/kpi-cards/dotdigital/unsubscribe-rate) | Supporting Metrics | Deliverability | gauge | | [Unsubscribe Spike](/nerve-centre/kpi-cards/dotdigital/unsubscribe-spike) | Supporting Metrics | Nerve Centre | alert\_list | | [Welcome Programme Status](/nerve-centre/kpi-cards/dotdigital/welcome-programme-status) | Supporting Metrics | Email Automation | kpi | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*