> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue per Email by Type, Dotdigital

> Revenue efficiency per email sent, broken down by campaign lifecycle type (Abandoned Cart, Welcome, Broadcast...). Tracked live in Vortex IQ Nerve Centre.

**Metrics type:** [Key Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Revenue Attribution](/nerve-centre/connectors#connectors-by-type)

## At a glance

> The single most actionable email insight: **how much revenue each email earns, split by campaign type.** Triggered lifecycle messages (abandoned cart, welcome, post-purchase) routinely earn **10-80x more revenue per email** than one-to-many broadcasts, because they reach a buyer at the moment of intent. Seeing the gap tells you where the next pound of email effort should go.

|                    |                                                                                                                                                                                                               |
| ------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts** | For each campaign lifecycle type: `sum(revenue) / sum(emails sent)` = revenue per email. Revenue is de-formatted from Dotdigital's `"£7,373.91"` strings; sends use `numTotalSent`.                           |
| **Campaign type**  | Classified from the campaign name (the v2 summary endpoint omits tags): Abandoned Cart, Welcome, Win-back / Lapsed, Birthday, Recommender, Post-Purchase, Triggered (other), and Broadcast (everything else). |
| **Chart**          | Horizontal bar, one row per type, sorted by revenue/email. Headline value = the best-performing type's revenue/email.                                                                                         |
| **Why it matters** | A broadcast at £0.007/email vs an abandoned-cart flow at £0.54/email is the clearest "build more automations" signal in the platform.                                                                         |

## How to act on it

1. If a triggered type (abandoned cart, welcome) sits far above broadcast, that's headroom: expand the automation's coverage and entry points before sending more broadcasts.
2. If broadcast is your only meaningful bar, you're leaving lifecycle revenue on the table, stand up an abandoned-cart and welcome programme first.
3. Use it alongside [Programme vs Campaign Revenue Mix](/nerve-centre/kpi-cards/dotdigital/programme-vs-campaign-revenue-mix) to see both the *share* and the *efficiency* of each channel.

## Data notes

* Coverage reflects the campaigns Vortex IQ has summaries for. The live view samples the most-recent campaigns; the **full lifecycle picture (including older triggered programmes) lands with the nightly Dotdigital sync**, which pulls every campaign summary.
* Revenue requires e-commerce **revenue tracking** to be enabled in Dotdigital; accounts that pass only order counts will show low/zero per-email revenue.