> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Total Revenue, eBay > Total Revenue for eBay stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Key Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > Headline GMV across every eBay order in the period. Sum of `pricingSummary.total.value` for every order returned by the Sell Fulfillment API, **gross of eBay's final-value fee, gross of refunds, gross of buyer-paid shipping**. This is the single number a CFO checks each Monday alongside Amazon and the Shopify storefront. | | | | ------------------------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | `SUM(pricingSummary.total.value)` from the Sell Fulfillment API `/order` resource for every order created in the window. eBay's term for this is **GMV** (Gross Merchandise Value). | | **Listing-format scope** | All formats: fixed-price (Buy It Now), auction-style with winning bid, and Best-Offer-resolved orders at the accepted offer price. Auction sales count at hammer price; Best-Offer sales count at the negotiated total. | | **Fees / commission framing** | **Gross of fees.** This is GMV, the customer-paid total before eBay deducts the final-value fee (typically 12.9 to 15% depending on category, plus a £0.30 / \$0.30 per-order fixed fee), insertion fees, and Promoted Listings ad fees. For the post-fee number, use [Marketplace Fees](/nerve-centre/kpi-cards/ebay/marketplace-fees) and [Fee % of Revenue](/nerve-centre/kpi-cards/ebay/fees-of-revenue). | | **Promoted Listings** | Both promoted and organic orders are included identically. The card does NOT separate paid-placement revenue from organic, the order doesn't carry that signal at the order level (it's reported separately in the Promoted Listings campaign report). | | **Multi-site aggregation** | Orders from every connected eBay site (US ebay.com, UK ebay.co.uk, AU ebay.com.au, DE ebay.de, etc.) are summed into one figure **without FX conversion**. A seller running US + UK gets a misleading single number; use the [Revenue by Marketplace](/nerve-centre/kpi-cards/ebay/revenue-by-marketplace) card or filter by `marketplaceId` for per-site reads. | | **Currency** | Each order keeps its own `pricingSummary.total.currency` (USD, GBP, EUR, AUD). The card sums the numeric values blindly, no FX. | | **Best-Offer-resolved orders** | **Included.** Once a buyer's offer is accepted (or auto-accepted by your rule), the resulting order has `pricingSummary.total.value` equal to the negotiated price; that's what's summed here. Pre-acceptance offer activity is invisible to this card. | | **Refunds** | **NOT deducted.** A fully refunded $100 order still contributes $100 to GMV. Refunds appear in the Sell Fulfillment `/refund` resource and are tracked separately by [Return Rate](/nerve-centre/kpi-cards/ebay/return-rate). For the net view, subtract refund value manually. | | **Cancellations** | Buyer-cancelled orders before payment are excluded by the API. Seller-cancelled / out-of-stock cancellations after payment ARE included until eBay processes the refund. | | **Time window** | `T/7D/30D vsP` (today, last 7D, last 30D, each vs the prior identical window) | | **Alert trigger** | `drop >15% vsP`, driven by `sentiment_key: revenue_trend` | | **Roles** | owner, finance | ## Calculation Calculated automatically from your eBay data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example A UK home-and-garden seller with **Top Rated Seller (TRS)** status running on ebay.co.uk and ebay.com simultaneously. Period: 02 Apr 26 to 01 May 26 (30D), comparing against the prior 30D (03 Mar 26 to 01 Apr 26). | Listing format / channel | Orders | Avg total | GMV (this card) | | ------------------------------------------ | --------- | --------- | ----------------------- | | UK fixed-price (Buy It Now), organic | 1,840 | £42 | £77,280 | | UK fixed-price, Promoted Listings Standard | 612 | £48 | £29,376 | | UK auction-style (resolved) | 88 | £36 | £3,168 | | UK Best-Offer accepted | 214 | £39 | £8,346 | | US fixed-price, ebay.com | 470 | \$58 | \$27,260 | | **Total Revenue (this card)** | **3,224** | **mixed** | **£118,170 + \$27,260** | ```text theme={null} Headline figure shown on the card = £118,170 + 27,260 (no FX) Reported as a single GBP number = £118,170 (the card sums numeric values across currencies, the USD orders silently add 27,260 of arithmetic value into a GBP-labelled cell). ``` Five things to notice: 1. **The headline GMV is misleading for a multi-site seller.** Because the card sums values without FX, the £-labelled total has \$27,260 of dollar-quantity bolted on. For an apples-to-apples read, use [Revenue by Marketplace](/nerve-centre/kpi-cards/ebay/revenue-by-marketplace) which keeps each site separate, or filter to a single `marketplaceId` (`EBAY_GB`). 2. **Final-value fee erodes 13% of this number.** At a category-blended FVF of 12.9% plus the per-order £0.30 fixed fee, this seller's £118,170 GMV nets to roughly £102,810 after eBay takes its cut. Pair with [Marketplace Fees](/nerve-centre/kpi-cards/ebay/marketplace-fees) and [Fee % of Revenue](/nerve-centre/kpi-cards/ebay/fees-of-revenue) for the net read. 3. **Best-Offer resolved 9% below asking on average.** The 214 accepted offers sit at £39 vs the average BIN price of £42, that's an 8% concession built into the GMV. Sellers who run aggressive auto-accept rules see 10 to 12% Best-Offer discounts feeding into this number invisibly. 4. **Promoted Listings spend is on top of this.** The 612 promoted orders (£29,376 GMV) generated, say, 6% ad-rate ad fees of £1,762 deducted at settlement. That's a separate fee, on top of the 12.9% FVF, recorded in [Promoted Spend](/nerve-centre/kpi-cards/ebay/promoted-listings-spend). The promoted-listings ad spend does NOT reduce this card; it shows in fee cards. 5. **Auction conversion is a fraction of BIN.** The 88 auction sales are roughly 5% of the 1,840 BIN orders, on similar listing volumes. Auction-format ratios this low are typical, modern eBay buyers default to BIN; auctions are mostly used for collectibles, vintage, and clearance. The 30-day prior window was £125,400 + \$24,800. Total Revenue is **down 5.8% on UK GBP volume vsP**, which is below the `drop >15% vsP` alert threshold. Vortex IQ Nerve Centre stays quiet, but the seller can still see the trend on the card itself. ## Sibling cards merchants should reference together GMV on its own tells you very little. Pair it with these to make decisions: | Card | Why pair it with eBay Total Revenue | | ----------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | [eBay AOV](/nerve-centre/kpi-cards/ebay/average-order-value) | GMV ÷ Order Count. A rising GMV alongside flat AOV means you grew on volume; flat GMV with rising AOV means a mix-shift toward premium listings or auctions ending hot. | | [eBay Order Count](/nerve-centre/kpi-cards/ebay/orders) | The other half of the equation. Always check the denominator before reading GMV trend, sale weeks distort the volume side. | | [Marketplace Fees](/nerve-centre/kpi-cards/ebay/marketplace-fees) | This card is gross. Marketplace Fees shows the £ leakage to eBay (FVF + insertion + Promoted). Net GMV = Total Revenue minus this. | | [Fee % of Revenue](/nerve-centre/kpi-cards/ebay/fees-of-revenue) | The ratio version, useful when GMV swings make absolute fees noisy. A creeping fee % usually means category mix shifted toward higher-fee categories or Promoted spend grew faster than organic. | | [Promoted Spend](/nerve-centre/kpi-cards/ebay/promoted-listings-spend) | Tells you how much of the GMV lift is paid-for. If GMV is up 10% but promoted spend is up 40%, the unit economics are degrading even as the headline grows. | | [Revenue by Marketplace](/nerve-centre/kpi-cards/ebay/revenue-by-marketplace) | The right card for any multi-site seller. Splits this number by US / UK / AU / DE so you can see which site moved. | | [Shopify Total Revenue](/nerve-centre/kpi-cards/shopify/total-revenue) | For sellers running both, the cross-platform revenue share. eBay GMV vs Shopify storefront revenue tells you channel concentration. | | [Amazon Total Sales](/nerve-centre/amazon/total_sales) | The marketplace peer. Same gross-of-fees framing, similar fee structure (referral fees), useful for marketplace-vs-marketplace comparisons. | ## Reconciling against the vendor's own dashboard **Where to look in eBay Seller Hub:** The closest eBay-native view is: > [Seller Hub → Performance → Sales](https://www.ebay.com/sh/performance/sales) (US) or [Seller Hub → Performance](https://www.ebay.co.uk/sh/performance) (UK) > Headline tile: **"Sales (gross)"** for the selected period. For the order-by-order view (closer to the API): [Seller Hub → Orders](https://www.ebay.com/sh/ord/?filter=status:ALL_ORDERS). Set the same date range and sum the order totals, the figure should match this card to within a small rounding gap. The **"Sales by listing"** report under [Performance → Listings](https://www.ebay.com/sh/performance/listings) gives a per-listing breakdown that's useful when GMV moves and you want to find the SKUs driving the change. **Timing, settlement, and reporting-lag table:** | Topic | Detail | | ---------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Timezone** | Seller Hub displays in the seller's account-level timezone (Pacific Time for US accounts by default; configurable per account). Vortex IQ uses UTC for period boundaries. Orders near midnight on the boundary days fall on different sides; the cumulative effect averages out over 30D. | | **Settlement / payout timing** | eBay holds funds for 1 to 3 days for new sellers (under 90 days or with under 25 sales) and pays out instantaneously to TRS / Above Standard sellers. This card reads order-creation time, not settlement time, so the GMV figure is unaffected by payout delay. The [Pending Payouts](/nerve-centre/kpi-cards/ebay/pending-payouts) card tracks the held-funds side. | | **Promoted Listings cost reporting lag** | Ad-fee deductions on Promoted Listings can lag the underlying order by 24 to 72 hours in the API. This card is unaffected (it reads gross order totals), but the [Promoted Spend](/nerve-centre/kpi-cards/ebay/promoted-listings-spend) card may understate today's spend by a day or two. | | **API throttling** | The Sell Fulfillment API enforces a daily call cap (5,000 calls / day baseline, raised per account). High-volume sellers hit pagination during the daily backfill; the card's data-pipeline retries with exponential backoff and is generally caught up within an hour of any new order. | | **Webhook delivery** | eBay's notifications API can deliver order events with 30 to 90 second latency under normal load. "Today" GMV may understate by a small margin during peak buying hours; yesterday and earlier are fully caught up. | **Why our number may legitimately differ from Seller Hub:** | Reason | Direction | Why | | ---------------------------------- | ------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Currency aggregation** | Ours wrong shape for multi-site | Seller Hub reports each marketplace site separately. Vortex IQ sums numeric `pricingSummary.total.value` across currencies. UK + US sellers see a single mismatched headline. Filter by site for parity. | | **Order-creation vs paid-on date** | Ours slightly higher near boundaries | Seller Hub's "Sales" tile defaults to *paid-on* date; our card uses *order-creation* date. For a small share of orders, payment captures the day after order placement (especially Best-Offer flows), so the two reports disagree at the period edge. | | **Cancelled orders** | Ours higher | If a buyer cancels an order before payment captures, eBay's API still returns the order briefly. Seller Hub's report excludes these; Vortex IQ includes them until the API refreshes. Effect is typically \<0.5% of GMV. | | **Refund treatment** | Same on both | Both views are gross of refunds. Net-of-refunds reconciliation requires the [Return Rate](/nerve-centre/kpi-cards/ebay/return-rate) card. | | **Reporting lag** | Ours marginally lower for "today" | eBay's daily report runs at 00:05 UTC for the prior day; our pipeline is webhook-driven and 30 to 90 seconds lagged. Yesterday and earlier are fully aligned. | **Cross-connector reconciliation against other connectors the same seller may run:** | Card | Expected relationship | What causes legitimate divergence | | -------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | [`shopify.total_revenue`](/nerve-centre/kpi-cards/shopify/total-revenue) | **Independent populations.** eBay orders are not in Shopify (and vice versa) unless the seller dual-lists via a third-party feed app (Codisto, Sellbrite, ChannelEngine). For most sellers these are entirely separate revenue streams. | If a feed app is mirroring eBay orders into Shopify as draft orders for inventory sync, you'll see double-counting in the Shopify storefront figure. Disable Shopify-side counting of those orders. | | [`amazon.total_sales`](/nerve-centre/amazon/total_sales) | **Marketplace peer.** Different fee structure (referral fees 8 to 15% by category vs eBay 12.9 to 15% FVF), different settlement cadence (Amazon 14-day rolling vs eBay near-instant for TRS). Independent revenue streams unless the seller dual-lists. | Used as a peer-benchmark, not a reconciliation. The eBay-vs-Amazon revenue share is its own card: [eBay vs Amazon Revenue Share](/nerve-centre/kpi-cards/ebay/ebay-vs-amazon-revenue-share). | | [`ga4.ga_revenue_trend`](/nerve-centre/kpi-cards/google-analytics/revenue-trend) | **Mostly invisible to GA4.** eBay traffic shows in GA4 as referral, not as a purchase channel; the buyer never lands on the seller's own site. eBay revenue is therefore typically NOT in GA4 at all. | If the seller drives off-eBay traffic to listings via UTM-tagged links, those visits show in GA4 as referral sessions but the purchase event still fires inside eBay (uncaptured). | ***
Same-shape marketplace peer (for sellers running multiple marketplaces) The same gross-of-fees, multi-site marketplace pattern exists on Amazon. This is **not a reconciliation**, the orders are independent. The cross-link exists so a seller running both can navigate between identically framed metrics across the docs. * [`amazon.total_sales`](/nerve-centre/amazon/total_sales), Amazon's gross-of-referral-fees order total, with similar multi-marketplace (US, UK, DE, FR, IT, ES) aggregation challenges.
## Known limitations / merchant FAQs **Is this gross or net revenue?** **Gross.** This is GMV: customer-paid totals before eBay deducts the final-value fee, before refunds, and before Promoted Listings ad fees. For the post-fee figure, subtract [Marketplace Fees](/nerve-centre/kpi-cards/ebay/marketplace-fees). For the post-refund figure, subtract refund value (a *Net Revenue* card is on the roadmap). **How much will eBay take in fees?** The final-value fee is **12.9 to 15%** of the order total depending on category, plus a fixed **£0.30 / \$0.30 per order**. Most consumer-goods categories sit at 13.25% blended; high-end watches and luxury can run as low as 9%; collectibles and specialised categories can hit 15%. Promoted Listings Standard adds **2 to 12%** ad rate on top of the FVF when a buyer clicks through a promoted placement and converts within 30 days. So a £100 order in a 13% FVF category with a 5% Promoted Listings ad rate nets you roughly £100 minus £13.30 FVF minus £0.30 fixed minus £5.00 ad fee = **£81.40 banked**. Use [Fee % of Revenue](/nerve-centre/kpi-cards/ebay/fees-of-revenue) to track the blended rate over time. **How does Best Offer affect AOV / Total Revenue?** Best Offer pulls the *order total* down. Once an offer is accepted, that's the GMV recorded, not the original asking price. Sellers who run aggressive auto-accept rules (auto-accept >85% of asking) typically see Best-Offer-resolved orders averaging **8 to 12% below BIN price**. If your AOV is dropping but order count is steady, check Best Offer acceptance rates first. **My multi-site numbers look weird, what's happening?** The card sums numeric `pricingSummary.total.value` across every connected eBay site without FX conversion. A seller running ebay.co.uk (GBP) + ebay.com (USD) + ebay.de (EUR) gets a single number that arithmetic-adds GBP + USD + EUR figures into one cell, **mathematically meaningless**. Use [Revenue by Marketplace](/nerve-centre/kpi-cards/ebay/revenue-by-marketplace) for per-site reads, or filter by `marketplaceId` (e.g. `EBAY_GB` only) for a clean single-currency view. **How do I work out Promoted Listings ROI from this card?** You can't from this card alone, the order doesn't carry a "promoted vs organic" flag at the order level. You need the [Promoted ACOS](/nerve-centre/kpi-cards/ebay/promoted-listings-acos) card, which divides Promoted Spend by attributed promoted GMV. Rule of thumb: if ACOS is below your gross margin, Promoted is profitable; if ACOS exceeds margin, you're paying eBay to lose money. ACOS in the 8 to 15% range is healthy for a 30 to 40% gross-margin seller. **When does eBay actually pay me?** **Top Rated Sellers (TRS)** receive funds nearly instantly to the linked bank account once tracking is uploaded and delivery confirmed. **Above Standard** sellers see a 2 to 5 day hold per order. **New sellers** (under 90 days or under 25 sales) face a longer 7 to 21 day hold per order, eBay's protection against new-seller fraud. This card is unaffected by hold timing (it reads order-creation time), but [Pending Payouts](/nerve-centre/kpi-cards/ebay/pending-payouts) tracks the cash-flow consequence. **Why doesn't my eBay GMV match my Shopify revenue?** **They're independent populations.** Unless you've installed a third-party feed app (Codisto, Sellbrite, ChannelEngine, M2E Pro) that mirrors eBay orders into Shopify for inventory sync, eBay orders never enter your Shopify store. eBay GMV + Shopify revenue = your true cross-platform figure (don't double-count). The exception is if your feed app creates Shopify draft orders to decrement stock, you may see those rows in Shopify; configure the app to exclude them from sales reports. **Why does today's number jump up and down so much?** Today is incomplete data. Buyers in the West Coast time zone are still placing orders 8+ hours after midnight UTC, so the bucket is filling. Webhook latency (30 to 90 seconds) and the API's 5-minute typical lag for new orders also play a role. **Use the rolling 7-day or 30-day view for stable numbers**, that's why the alert window is `30D vsP` not `1D`. **Does TRS status affect this number?** Not directly, the GMV figure is the same regardless of seller standing. **But TRS unlocks downstream lifts**: better Best Match search rank, eligibility for the "Top Rated Plus" listing badge (drives 5 to 10% conversion uplift in eligible categories), and a **10% discount on the final-value fee** in qualifying categories. So a TRS seller's *net* revenue after fees runs higher than a non-TRS seller's at the same GMV. Track [Seller Standards](/nerve-centre/kpi-cards/ebay/seller-standards-level) to keep this lever active. *** ### Tracked live in Vortex IQ Nerve Centre *Total Revenue* is one of hundreds of KPI pulses Vortex IQ tracks across eBay and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.