> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Listings Failing Feedonomics Validation, Etsy > Listings Failing Feedonomics Validation for Etsy stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Listings Failing Feedonomics Validation** is the share of your items that fail product-feed validation in Feedonomics, the feed-management platform that prepares product data for advertising and syndication. This is a cross-channel card. Etsy does not formally ingest a Feedonomics product feed, but where Etsy Ads or related advertising surfaces are syndicated through Feedonomics, every item still has to pass feed validation rules (required attributes, valid prices, image rules, category mapping). A failing item is silently dropped from the feed, so it never reaches the advertising surface it was meant for, wasting catalogue potential. A low rejection rate is healthy; a rising rate means data-quality problems upstream are quietly shrinking your reach. | | | | --------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | The percentage of items failing Feedonomics feed validation over the window. | | **Sample type** | Backend API data from Etsy, refreshed on the standard data refresh. | | **Why it matters** | Items that fail validation drop out of the feed, so they never reach the advertising or syndication surface, wasting reach and spend potential. | | **Reading the value** | A percentage of items rejected. Lower is better; aim to keep it near zero. | | **Currency** | Percent. | | **Time window** | `7D` | | **Alert trigger** | `>5% feed rejection rate` | | **Sentiment key** | `ets_xc_feed_rejection_vs_listings` | | **Roles** | owner, operations, engineering | ## Calculation Vortex IQ takes the count of items rejected by Feedonomics feed validation and divides it by the total items submitted to the feed over the 7-day window, expressed as a percentage. A rejection is any item that fails a validation rule and is therefore excluded from the published feed. Because it is a ratio, a small number of repeat-failing items in a small catalogue can read as a high percentage, so read the rate alongside the absolute count of failing items where available. ## Worked example *Illustrative numbers.* On 14 Jun 26 the rejection rate hits 8%, above the 5% alert. The operations lead opens the failing-item list and sees most rejections share one cause: a required attribute (material) is blank on a batch of newly added handmade items, so Feedonomics drops them. They backfill the missing attribute at source, re-run the feed, and the rate falls to 1.5% the next day. A handful of remaining failures are due to an image that is below the minimum resolution rule, which they fix individually. To confirm the blank-attribute batch came from one bulk import, the seller opens Vortex Mind to trace the failures to their source, then asks Ask Viq "which items are still failing feed validation today?" in plain English to verify the cleanup. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | --------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------- | | [`required-attribute-completeness`](/nerve-centre/kpi-cards/etsy/required-attribute-completeness) | Missing required attributes are the most common feed-validation failure. | | [`listings-drifting-from-bc-source-of-truth`](/nerve-centre/kpi-cards/etsy/listings-drifting-from-bc-source-of-truth) | Drift from BC and feed failures often trace to the same upstream data issue. | | [`tag-completeness-13-tags-max`](/nerve-centre/kpi-cards/etsy/tag-completeness-13-tags-max) | Incomplete metadata weakens both feed quality and Etsy search reach. | | [`etsy-ads-revenue-vs-organic`](/nerve-centre/kpi-cards/etsy/etsy-ads-revenue-vs-organic) | Items dropped from the feed cannot earn syndicated ad revenue. | | [`listing-quality-score`](/nerve-centre/kpi-cards/etsy/listing-quality-score) | Overall data quality that predicts whether items pass validation. | ## Reconciling against Etsy Shop Manager **Where to look in Etsy Shop Manager:** Etsy Shop Manager does not show feed-validation results directly, since the validation happens in Feedonomics, not Etsy. Confirm the rejection list and the specific failure reason in the Feedonomics feed dashboard, then open the affected item in Shop Manager, then Listings to fix the underlying field (such as a missing attribute or an undersized image). **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ---------------------------------------------------------------------------------------------------------- | ---------------- | ----------------------------------------------------------------------------- | | **Feed run timing.** Feedonomics validates on its own schedule, which may not match the last data refresh. | Variable | Compare against the latest completed Feedonomics run, not an in-progress one. | | **Rule-set changes.** A new or tightened validation rule can raise rejections without any item changing. | Vortex IQ higher | Check the Feedonomics rule history before treating a spike as a data problem. | | **Scope of items.** Not every Etsy listing may be in scope for the feed. | Variable | Confirm which items are submitted to the feed before comparing counts. | **Cross-connector reconciliation:** Open Vortex Mind to trace a rejection spike back to the bulk import, attribute change, or rule update that introduced it. ## Known limitations / merchant FAQs **Q: Does Etsy use a Feedonomics feed directly?** Not formally. Etsy does not ingest a product feed the way some channels do. This card matters where Etsy Ads or related advertising is syndicated through Feedonomics, in which case items still have to pass feed validation to be included. **Q: An item passes on Etsy but fails validation. How?** Etsy and the feed apply different rules. A listing can be live and valid on Etsy yet still fail a Feedonomics rule such as a required attribute or an image-size requirement that Etsy does not enforce. **Q: Why does my Etsy Shop Manager show a different number?** Shop Manager does not report feed validation at all. The authoritative count lives in the Feedonomics feed dashboard, which runs on its own schedule and may lag or lead the Vortex IQ refresh. Reconcile against the latest completed Feedonomics run. **Q: Can I customise the alert threshold?** Yes. Sensitivity thresholds are configurable per profile in the Sensitivity tab. If you run large or frequently changing catalogues, you may set the 5% trigger tighter so that even a small rise in feed rejections is caught early. *** ### Tracked live in Vortex IQ Nerve Centre *Listings Failing Feedonomics Validation* is one of hundreds of KPI pulses Vortex IQ tracks across Etsy and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.