> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Revenue Over Time, Etsy > Revenue Over Time for Etsy stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Revenue Over Time** is the shape of your Etsy earnings across the last 90 days, drawn as an area chart so you can see the trend rather than a single snapshot. It answers the question every shop owner asks first: are we growing, flat, or falling? An Etsy seller cares because the trend line exposes things a daily total hides, such as a slow decline that began when a best-seller dropped in search, or a step-change after a successful Etsy Ads push. Good looks like a steady or rising line with seasonal peaks you can explain. Bad looks like a sustained downward slope or a sudden cliff that lines up with a listing, badge, or fulfilment problem. | | | | --------------------- | --------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Gross Etsy revenue plotted across the selected period as a trend. | | **Sample type** | Backend API data from Etsy, refreshed on the standard data refresh. | | **Why it matters** | The trend reveals slow declines and step-changes that a single-day total cannot, so you spot problems and wins early. | | **Reading the value** | Read the slope and shape, not one point. Rising or steady is good; a sustained fall is the signal to investigate. | | **Currency** | Currency (USD or GBP, per shop settings). | | **Time window** | `90D` | | **Alert trigger** | `-` | | **Sentiment key** | `ets_revenue_trend` | | **Roles** | owner, finance | ## Calculation Vortex IQ sums Etsy order revenue into time buckets across the 90-day window and plots them as a continuous area. Each point reflects the revenue booked in that bucket, so the line rises and falls with daily trading. Because this is a trend card rather than a threshold card, it does not carry an alert of its own; it is the context you read alongside the cards that do alert. ## Worked example *Illustrative numbers.* On 14 Jun 26 a candle shop owner reviews the 90-day chart and sees revenue holding around $1,200 a week until early May, then drifting down to roughly $850 a week. The dip does not match any seasonal pattern, so they line it up against other cards and find it began the week two best-selling listings slipped in Etsy search. They refresh those listings and run a small Etsy Ads test, and the line starts to recover over the following fortnight. To pinpoint the exact day the decline started and what changed, they open Vortex Mind, and they use Ask Viq to ask, in plain English, which listings drove the drop between two dates. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ------------------------------------------------------------------------------------------------ | -------------------------------------------------------------------- | | [`ets_total_revenue`](/nerve-centre/kpi-cards/etsy/total-revenue) | The headline total that this card breaks into a trend. | | [`ets_net_revenue_after_fees`](/nerve-centre/kpi-cards/etsy/net-revenue-after-etsy-fees-refunds) | Shows whether the trend holds up after fees and refunds. | | [`ets_average_order_value`](/nerve-centre/kpi-cards/etsy/average-order-value) | Tells you whether a revenue move is from order count or basket size. | | [`ets_etsy_ads_revenue_vs_organic`](/nerve-centre/kpi-cards/etsy/etsy-ads-revenue-vs-organic) | Explains how much of a revenue change is paid versus organic. | | [`ets_revenue_at_risk`](/nerve-centre/kpi-cards/etsy/revenue-at-risk-live) | Flags the forward exposure that may bend the trend next. | ## Reconciling against Etsy Shop Manager **Where to look in Etsy Shop Manager:** Open Shop Manager > Stats and set the date range to match the card, then compare the revenue trend shown there. For the money actually settled, cross-check Shop Manager > Finances > Payment account, which reflects payouts net of fees rather than gross order value. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | --------------------------------------------------------------------------------------------------------------- | --------- | -------------------------------------------------------------------------- | | **Gross versus net.** The card plots gross order revenue, while Finances shows amounts net of fees and refunds. | Variable | Compare like with like; use the net revenue card when matching to payouts. | | **Bucket and time zone alignment.** Daily buckets can split differently from Etsy Stats depending on time zone. | Marginal | Align the date range and time zone before comparing two charts. | | **Refund timing.** A refund booked later can lower a past bucket in one view before the other. | Marginal | Allow a short settling window when comparing very recent days. | **Cross-connector reconciliation:** If you trade on more than one channel, use Vortex Mind to see whether an Etsy trend shift is channel-specific or part of a wider movement. ## Known limitations / merchant FAQs **Q: Is this gross or net revenue?** It is gross order revenue across the period. To see earnings after the 6.5% transaction fee, payment processing, and refunds, use the net revenue card instead. **Q: Why is there no alert on this card?** It is a trend card built for context, not a threshold. The cards it sits next to, such as Revenue at Risk and the SEO and Star Seller cards, carry the alerts; this chart helps you read them. **Q: Why does my Etsy Shop Manager show a different number?** Usually because of gross versus net, period boundaries, and time zone alignment. Shop Manager Stats can bucket days differently and Finances reports settled amounts, so match the date range and decide whether you are comparing gross or net before reading the gap. **Q: Can I customise the alert threshold?** Yes. Sensitivity thresholds are configurable per profile in the Sensitivity tab. This card ships without an alert, but you can pair it with threshold cards like Revenue at Risk to get notified when the trend is likely to turn. *** ### Tracked live in Vortex IQ Nerve Centre *Revenue Over Time* is one of hundreds of KPI pulses Vortex IQ tracks across Etsy and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.