> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Listings Missing VAT Metadata, Fruugo > Listings Missing VAT Metadata for Fruugo stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Card class:** [Hero](/nerve-centre/overview#card-classes-explained) • **Category:** [Marketplace](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Listings Missing VAT Metadata** is the count of listings missing the VAT data Fruugo requires, such as per-country VAT registration, OSS threshold flags, or HS commodity codes. Because Fruugo handles VAT remittance on many cross-border flows and will not distribute a listing that lacks this metadata, every entry here is a listing Fruugo blocks until the data is populated. Sitting in the Listing Health category, it is the compliance queue owners, finance, and operations clear fast, since each gap silently removes a product from the markets it should reach. | | | | --------------------- | --------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Listings missing required VAT metadata such as per-country VAT registration, OSS threshold flags, or HS commodity codes. | | **Sample type** | Live snapshot of compliance-gap count. | | **Why it matters** | Fruugo blocks distribution of listings without complete VAT metadata, so each gap is a product silently pulled from cross-border markets. | | **Reading the value** | Lower is better, with zero the goal. Any positive number is a distribution block waiting to be cleared, often concentrated in one data field. | | **Currency** | count | | **Time window** | `RT` | | **Alert trigger** | `>0` | | **Sentiment key** | `fru_vat_compliance_gaps` | | **Roles** | owner, finance, operations | ## Calculation The card counts the listings whose required VAT metadata is incomplete, checking for the per-country VAT registration, OSS threshold flags, and HS commodity codes Fruugo requires before it will distribute a listing cross-border. A listing missing any required piece counts once, and it drops out of the count when the missing data is populated and re-imported. ## Worked example *A representative reading of **Listings Missing VAT Metadata** for a typical merchant on Fruugo. Suppose the card reads 38 on 12 Mar 26, tripping the configurable above-zero alert (illustrative figures). At first it looks like 38 unrelated products, but compliance gaps usually cluster. Vortex Mind investigates and finds 34 of them are missing the same HS commodity code for a single product category that was added without it in the source feed, while four lack an OSS threshold flag for one country. Ask Viq "which VAT field is most often missing and which products are affected" returns the dominant gap and the SKU list in plain English, so the team fixes one feed column and restores distribution for most of the blocked listings in one pass.* ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | ---------------------------------------------------------------------------------------------- | ------------------------------------------------------------- | | [`fru_rejected_listings`](/nerve-centre/kpi-cards/fruugo/rejected-reviewing-listings) | Listing Health sibling: Rejected / Reviewing Listings. | | [`fru_attribute_completeness`](/nerve-centre/kpi-cards/fruugo/required-attribute-completeness) | Listing Health sibling: Required-Attribute Completeness. | | [`fru_active_listings`](/nerve-centre/kpi-cards/fruugo/active-listings) | Listing Health sibling: Active Listings (across all locales). | | [`fru_active_countries`](/nerve-centre/kpi-cards/fruugo/active-country-marketplaces) | Listing Health sibling: Active Country Marketplaces. | | [`fru_revenue_at_risk`](/nerve-centre/kpi-cards/fruugo/revenue-at-risk) | Listing Health sibling: Revenue at Risk. | ## Reconciling against Fruugo Merchant Portal **Where to look in Fruugo's own dashboard:** Open the Fruugo Merchant Portal and review the listing or compliance area where VAT and tax metadata is shown against each product, including VAT registration, OSS flags, and commodity codes. Listings flagged as blocked on tax or VAT data there are the authoritative source for this count. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | --------- | ----------------------------------------------------------------------------------------------------------------- | | Snapshot timing relative to the twice-daily feed import | Either | Re-check after the next import cycle; populated VAT data only clears the block once re-imported. | | Field scope: Vortex IQ checks per-country VAT registration, OSS flags, and HS codes together, the portal may surface only the specific field blocking each listing | Either | Compare against the combined set of required fields, not a single VAT column. | | A country-specific requirement applies to one market but not others, so a listing is blocked only for part of its footprint | Either | Use the per-listing detail to see which country requirement is missing rather than treating it as a global block. | **Cross-connector reconciliation:** Because a VAT gap removes a listing from distribution, cross-reference [`fru_rejected_listings`](/nerve-centre/kpi-cards/fruugo/rejected-reviewing-listings), [`fru_active_countries`](/nerve-centre/kpi-cards/fruugo/active-country-marketplaces), and [`fru_revenue_at_risk`](/nerve-centre/kpi-cards/fruugo/revenue-at-risk), then let Vortex Mind trace the missing field back to the source feed column. ## Known limitations / merchant FAQs **Q: How often does this number update?** It refreshes in near real time as a live snapshot, but a gap only clears once the missing VAT data is populated and re-imported through Fruugo's twice-daily feed import, so fixes show up at the next import cycle. **Q: Why does the Fruugo Merchant Portal show different VAT gaps?** The usual cause is field scope and timing. This card checks per-country VAT registration, OSS threshold flags, and HS commodity codes together, while the portal may surface only the single field blocking a given listing, and data you just populated clears here after the next import. **Q: How does this relate to Rejected / Reviewing Listings and Active Country Marketplaces?** A VAT gap is one of the reasons a listing ends up blocked, so this card often overlaps with [`fru_rejected_listings`](/nerve-centre/kpi-cards/fruugo/rejected-reviewing-listings), and clearing it can restore markets counted in [`fru_active_countries`](/nerve-centre/kpi-cards/fruugo/active-country-marketplaces). Read together they connect the compliance gap to the lost distribution. **Q: Can I customise the alert threshold?** Yes. The default fires whenever the count is above zero, because a VAT gap actively blocks distribution and remittance, but the threshold is configurable. Most finance teams keep the zero trigger given the compliance stakes, while very large catalogues may set a small tolerance to avoid noise from transient feed timing. *** ### Tracked live in Vortex IQ Nerve Centre *Listings Missing VAT Metadata* is one of hundreds of KPI pulses Vortex IQ tracks across Fruugo and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.