> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads audit profile, Vortex IQ

> What the Vortex IQ Google Ads health audit checks: Google Ads Account Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-ads) · [Audit Profile](/nerve-centre/kpi-cards/google-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-ads/sentiment)**

Audits campaign performance, wasted spend, and negative-keyword opportunities.

## What this audit checks

### Campaign efficiency

* ROAS per campaign
* Cost per conversion
* Quality score range
* Disapproved ads

### Keyword hygiene

* Wasted spend on non-converting terms
* Negative-keyword candidates from search terms
* Broad-match exposure

### Budget & pacing

* Budget utilisation per campaign
* Lost impression share (budget)
* Lost impression share (rank)

## Data sources

* `POST https://googleads.googleapis.com/v17/customers/{customer_id}/googleAds:searchStream` - Run GAQL queries for campaigns / keywords / search terms
* `POST https://oauth2.googleapis.com/token` - Refresh OAuth access token