> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Conversion Funnel, Google Ads > Conversion Funnel for Google Ads stores. Tracked live in Vortex IQ Nerve Centre. How to read it, why it matters, and how to act on it. **Metrics type:** [Supporting Metrics](/nerve-centre/overview#metrics-types-explained) • **Category:** [Ad Platform](/nerve-centre/connectors#connectors-by-type) ## At a glance > **Conversion Funnel** is a funnel & conversion metric tracked from Google Ads data. It surfaces operational signal at the funnel & conversion layer so merchants can spot regressions, opportunities, and structural patterns in their store performance. The card pairs with sibling metrics in the Funnel & Conversion category to build a complete diagnostic picture; cross-reference the related cards listed below for context. | | | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **What it counts** | Conversion Funnel as exposed by the Google Ads integration. The metric is computed from the latest available data and refreshed on the standard data refresh. | | **Sample type** | Backend API data from Google Ads, refreshed on the standard data refresh. | | **Why it matters** | The metric appears in the Funnel & Conversion category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. | | **Reading the value** | Compare the current period to the prior period to identify direction. Cross-reference siblings for the full diagnostic picture. | | **Currency** | number | | **Time window** | `30D` | | **Alert trigger** | `—` | | **Sentiment key** | `gads_conversion_funnel` | | **Roles** | owner, marketing | ## Calculation Calculated automatically from your Google Ads data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading. ## Worked example *A representative reading of **Conversion Funnel** for a typical merchant on Google Ads.* The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq. ## Sibling cards merchants should reference together | Card | Why merchants reach for it | | -------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------- | | [`gads_all_conversions`](/nerve-centre/kpi-cards/google-ads/all-conversions) | Funnel & Conversion sibling: All Conversions. | | [`gads_conversion_actions`](/nerve-centre/kpi-cards/google-ads/conversion-actions-breakdown) | Funnel & Conversion sibling: Conversion Actions Breakdown. | | [`gads_conversion_lag`](/nerve-centre/kpi-cards/google-ads/conversion-lag) | Funnel & Conversion sibling: Conversion Lag. | | [`gads_conversion_rate_trend`](/nerve-centre/kpi-cards/google-ads/conversion-rate-trend) | Funnel & Conversion sibling: Conversion Rate Trend. | | [`gads_alert_conversion_tracking_broken`](/nerve-centre/kpi-cards/google-ads/conversion-tracking-broken-alert) | Nerve Centre sibling: Conversion-Tracking-Broken Alert. | ## Reconciling against the vendor's own dashboard **Where to look in Google Ads's own dashboard:** The Google Ads dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. **Why the Vortex IQ value may legitimately differ:** | Reason | Direction | What to do | | ---------------------------------------------------------------------------------------------------------- | --------- | ------------------------ | | **Period boundary.** Vortex IQ uses 30-day rolling by default; vendor dashboards may use calendar periods. | Variable | Match the period range. | | **Time zone.** Vendor uses account time zone; Vortex IQ aligns to merchant reporting time zone. | Marginal | Confirm time zone match. | | **Filter scope.** Profile-level filters (channel, B2B, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. | **Cross-connector reconciliation:** complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind. ## Known limitations / merchant FAQs **Q: How often does Conversion Funnel update?** The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. **Q: Why does my Google Ads dashboard show a different number?** The most common reasons are period-boundary differences (Vortex IQ uses 30-day rolling vs vendor's calendar months), time-zone alignment, and filter scope (profile-level vs vendor's all-account view). Match these settings before assuming a real divergence. **Q: How does Conversion Funnel relate to other funnel & conversion metrics?** Track this card alongside the siblings listed above to build a complete picture. Single-metric reads can mislead; the diagnostic value is in the cross-reference. **Q: Can I customise the alert threshold?** Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default. *** ### Tracked live in Vortex IQ Nerve Centre *Conversion Funnel* is one of hundreds of KPI pulses Vortex IQ tracks across Google Ads and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. [Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.