> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Google Ads KPIs, Vortex IQ Nerve Centre > Every Google Ads KPI pulse Vortex IQ Nerve Centre tracks: 75 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-ads) · [Audit Profile](/nerve-centre/kpi-cards/google-ads/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-ads/sentiment)** Vortex IQ Nerve Centre tracks **75** KPI pulses for Google Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Google Ads connector is the busiest paid-channel integration in the Vortex IQ **AI OS** catalogue. The **Nerve Centre** tracks 75 KPI pulses for Google Ads accounts - ROAS at account and campaign level, *Wasted Spend* and *Zero-Conversion Spend* hero alerts, plus the cross-platform *Active Ads on Out-of-Stock SKUs* alert that catches budget burning on SKUs that can't convert. **Vortex Mind** explains why ROAS drops or where waste is concentrated; **Ask Viq™** lets you ask *"are we wasting spend on any keywords?"* in plain English and act on the answer through your agents. | Card | Metrics type | Category | Chart | | ----------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- | | [Conversion Drop Alert](/nerve-centre/kpi-cards/google-ads/gads-conversion-drop-alert) | Key Metrics | Alerts & Anomalies | kpi | | [Conversion-Tracking-Broken Alert](/nerve-centre/kpi-cards/google-ads/conversion-tracking-broken-alert) | Key Metrics | Nerve Centre | alert\_list | | [ROAS](/nerve-centre/kpi-cards/google-ads/roas) | Key Metrics | Executive Overview | gauge | | [ROAS by Campaign](/nerve-centre/kpi-cards/google-ads/roas-by-campaign) | Key Metrics | Campaign Performance | bar\_horizontal | | [ROAS Drop Alert](/nerve-centre/kpi-cards/google-ads/roas-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Wasted Spend](/nerve-centre/kpi-cards/google-ads/wasted-spend) | Key Metrics | Keyword Intelligence | kpi | | [Zero-Conversion Spend](/nerve-centre/kpi-cards/google-ads/zero-conversion-spend) | Key Metrics | Alerts & Anomalies | kpi | | [Active Ads on Out-of-Stock SKUs](/nerve-centre/kpi-cards/google-ads/active-ads-on-out-of-stock-skus) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | alert\_table | | [Audience Overlap with Email Programme](/nerve-centre/kpi-cards/google-ads/audience-overlap-with-email-programme) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Google Ads Revenue Share](/nerve-centre/kpi-cards/google-ads/google-ads-revenue-share) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [Landing-Page LCP vs Conversion](/nerve-centre/kpi-cards/google-ads/landing-page-lcp-vs-conversion) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | scatter | | [Revenue at Risk (active incidents)](/nerve-centre/kpi-cards/google-ads/revenue-at-risk) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [All Conversions](/nerve-centre/kpi-cards/google-ads/all-conversions) | Supporting Metrics | Funnel & Conversion | kpi | | [Budget Utilisation](/nerve-centre/kpi-cards/google-ads/budget-utilisation) | Supporting Metrics | Budget Monitoring | gauge | | [Campaign Comparison](/nerve-centre/kpi-cards/google-ads/campaign-comparison) | Supporting Metrics | Campaign Performance | table | | [Clicks vs Conversions](/nerve-centre/kpi-cards/google-ads/clicks-vs-conversions) | Supporting Metrics | Executive Overview | dual\_axis | | [Conversion Actions Breakdown](/nerve-centre/kpi-cards/google-ads/conversion-actions-breakdown) | Supporting Metrics | Funnel & Conversion | donut | | [Conversion Funnel](/nerve-centre/kpi-cards/google-ads/conversion-funnel) | Supporting Metrics | Funnel & Conversion | funnel | | [Conversion Lag](/nerve-centre/kpi-cards/google-ads/conversion-lag) | Supporting Metrics | Funnel & Conversion | bar | | [Conversion Rate by Campaign](/nerve-centre/kpi-cards/google-ads/conversion-rate-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [Conversion Rate by Device](/nerve-centre/kpi-cards/google-ads/conversion-rate-by-device) | Supporting Metrics | Device Performance | bar | | [Conversion Rate Trend](/nerve-centre/kpi-cards/google-ads/conversion-rate-trend) | Supporting Metrics | Funnel & Conversion | sparkline | | [Conversions by Campaign](/nerve-centre/kpi-cards/google-ads/conversions-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [Conversions by Country](/nerve-centre/kpi-cards/google-ads/conversions-by-country) | Supporting Metrics | Geography Performance | choropleth | | [Conversions by Day of Week](/nerve-centre/kpi-cards/google-ads/conversions-by-day-of-week) | Supporting Metrics | Day & Time Performance | bar | | [Conversions by Device](/nerve-centre/kpi-cards/google-ads/conversions-by-device) | Supporting Metrics | Device Performance | donut | | [Conversions by Hour](/nerve-centre/kpi-cards/google-ads/conversions-by-hour) | Supporting Metrics | Day & Time Performance | heatmap | | [Conversions Trend](/nerve-centre/kpi-cards/google-ads/conversions-trend) | Supporting Metrics | Executive Overview | sparkline | | [CPA by Keyword](/nerve-centre/kpi-cards/google-ads/cpa-by-keyword) | Supporting Metrics | Keyword Intelligence | table | | [CPA by Region](/nerve-centre/kpi-cards/google-ads/cpa-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [CPA Trend](/nerve-centre/kpi-cards/google-ads/cpa-trend) | Supporting Metrics | Executive Overview | sparkline | | [CPC Anomaly](/nerve-centre/kpi-cards/google-ads/cpc-anomaly) | Supporting Metrics | Alerts & Anomalies | kpi | | [CPC by Campaign](/nerve-centre/kpi-cards/google-ads/cpc-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [CPC by Device](/nerve-centre/kpi-cards/google-ads/cpc-by-device) | Supporting Metrics | Device Performance | bar | | [CPC by Hour](/nerve-centre/kpi-cards/google-ads/cpc-by-hour) | Supporting Metrics | Day & Time Performance | line | | [CPC Spike Alert](/nerve-centre/kpi-cards/google-ads/cpc-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [CPC Spike Detection](/nerve-centre/kpi-cards/google-ads/cpc-spike-detection) | Supporting Metrics | Budget Monitoring | kpi | | [CPC Trend](/nerve-centre/kpi-cards/google-ads/cpc-trend) | Supporting Metrics | Executive Overview | sparkline | | [CTR by Campaign](/nerve-centre/kpi-cards/google-ads/ctr-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [CTR by Device](/nerve-centre/kpi-cards/google-ads/ctr-by-device) | Supporting Metrics | Device Performance | bar | | [CTR by Keyword](/nerve-centre/kpi-cards/google-ads/ctr-by-keyword) | Supporting Metrics | Keyword Intelligence | table | | [CTR by Region](/nerve-centre/kpi-cards/google-ads/ctr-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [CTR Decline Alert](/nerve-centre/kpi-cards/google-ads/ctr-decline-alert) | Supporting Metrics | Alerts & Anomalies | kpi | | [CTR Trend](/nerve-centre/kpi-cards/google-ads/ctr-trend) | Supporting Metrics | Executive Overview | sparkline | | [Disapproved-Ad Burst Alert](/nerve-centre/kpi-cards/google-ads/disapproved-ad-burst-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Impression Share](/nerve-centre/kpi-cards/google-ads/impression-share) | Supporting Metrics | Alerts & Anomalies | gauge | | [Impressions Trend](/nerve-centre/kpi-cards/google-ads/impressions-trend) | Supporting Metrics | Executive Overview | sparkline | | [Landing Page Conv. Rate](/nerve-centre/kpi-cards/google-ads/landing-page-conv-rate) | Supporting Metrics | Landing Page Performance | table | | [Landing Page CPC](/nerve-centre/kpi-cards/google-ads/landing-page-cpc) | Supporting Metrics | Landing Page Performance | table | | [Landing Page Performance](/nerve-centre/kpi-cards/google-ads/landing-page-performance) | Supporting Metrics | Landing Page Performance | table | | [Landing Page Revenue](/nerve-centre/kpi-cards/google-ads/landing-page-revenue) | Supporting Metrics | Landing Page Performance | table | | [Overspending Campaigns](/nerve-centre/kpi-cards/google-ads/overspending-campaigns) | Supporting Metrics | Budget Monitoring | table | | [Quality Score Distribution](/nerve-centre/kpi-cards/google-ads/quality-score-distribution) | Supporting Metrics | Keyword Intelligence | bar | | [Revenue by Campaign](/nerve-centre/kpi-cards/google-ads/revenue-by-campaign) | Supporting Metrics | Campaign Performance | bar\_horizontal | | [ROAS by Day of Week](/nerve-centre/kpi-cards/google-ads/roas-by-day-of-week) | Supporting Metrics | Day & Time Performance | bar | | [ROAS by Device](/nerve-centre/kpi-cards/google-ads/roas-by-device) | Supporting Metrics | Device Performance | bar | | [ROAS by Region](/nerve-centre/kpi-cards/google-ads/roas-by-region) | Supporting Metrics | Geography Performance | bar\_horizontal | | [ROAS Trend](/nerve-centre/kpi-cards/google-ads/roas-trend) | Supporting Metrics | Executive Overview | sparkline | | [Search Terms Report](/nerve-centre/kpi-cards/google-ads/search-terms-report) | Supporting Metrics | Keyword Intelligence | table | | [Spend Anomaly](/nerve-centre/kpi-cards/google-ads/spend-anomaly) | Supporting Metrics | Alerts & Anomalies | kpi | | [Spend by Campaign](/nerve-centre/kpi-cards/google-ads/spend-by-campaign) | Supporting Metrics | Budget Monitoring | bar\_horizontal | | [Spend by Country](/nerve-centre/kpi-cards/google-ads/spend-by-country) | Supporting Metrics | Geography Performance | choropleth | | [Spend by Device](/nerve-centre/kpi-cards/google-ads/spend-by-device) | Supporting Metrics | Device Performance | donut | | [Spend by Hour](/nerve-centre/kpi-cards/google-ads/spend-by-hour) | Supporting Metrics | Day & Time Performance | bar | | [Spend Over Time](/nerve-centre/kpi-cards/google-ads/spend-over-time) | Supporting Metrics | Budget Monitoring | area | | [Spend vs Budget](/nerve-centre/kpi-cards/google-ads/spend-vs-budget) | Supporting Metrics | Budget Monitoring | progress | | [Top Cities by Conversions](/nerve-centre/kpi-cards/google-ads/top-cities-by-conversions) | Supporting Metrics | Geography Performance | table | | [Top Keywords by Conversions](/nerve-centre/kpi-cards/google-ads/top-keywords-by-conversions) | Supporting Metrics | Keyword Intelligence | table | | [Top Keywords by Spend](/nerve-centre/kpi-cards/google-ads/top-keywords-by-spend) | Supporting Metrics | Keyword Intelligence | table | | [Top Performing Campaigns](/nerve-centre/kpi-cards/google-ads/top-performing-campaigns) | Supporting Metrics | Campaign Performance | table | | [Total Revenue](/nerve-centre/kpi-cards/google-ads/total-revenue) | Supporting Metrics | Executive Overview | kpi | | [Total Spend](/nerve-centre/kpi-cards/google-ads/total-spend) | Supporting Metrics | Executive Overview | kpi | | [Underspending Campaigns](/nerve-centre/kpi-cards/google-ads/underspending-campaigns) | Supporting Metrics | Budget Monitoring | table | | [Wasted-Spend Burst Alert](/nerve-centre/kpi-cards/google-ads/wasted-spend-burst-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Worst Performing Campaigns](/nerve-centre/kpi-cards/google-ads/worst-performing-campaigns) | Supporting Metrics | Campaign Performance | table | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*