> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics 4 audit profile, Vortex IQ

> What the Vortex IQ Google Analytics 4 health audit checks: GA4 Configuration & Tracking

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-analytics) · [Audit Profile](/nerve-centre/kpi-cards/google-analytics/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-analytics/sentiment)**

Verifies GA4 property setup, conversion events, ecommerce tracking, and data freshness.

## What this audit checks

### Property + stream configuration

* Property exists & accessible
* Web data stream configured
* Measurement ID present

### Conversion events

* purchase event tracked
* add\_to\_cart event tracked
* begin\_checkout event tracked

### Ecommerce data quality

* Revenue values reported
* Item-level data present
* Currency set on events

### Data freshness

* Recent events received (last 24h)
* Property time zone matches store

### Engagement & traffic quality

* Bounce rate within healthy band
* Session conversion rate reported
* Traffic sources attributed (not unassigned)

## Data sources

* `POST https://analyticsdata.googleapis.com/v1beta/properties/{property_id}:runReport` - Run aggregation queries for event/conversion checks
* `GET https://analyticsadmin.googleapis.com/v1beta/properties/{property_id}` - Property metadata + timezone
* `GET https://analyticsadmin.googleapis.com/v1beta/properties/{property_id}/dataStreams` - Web data stream + measurement ID