> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # Google Analytics 4 KPIs, Vortex IQ Nerve Centre > Every Google Analytics 4 KPI pulse Vortex IQ Nerve Centre tracks: 100 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-analytics) · [Audit Profile](/nerve-centre/kpi-cards/google-analytics/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-analytics/sentiment)** Vortex IQ Nerve Centre tracks **100** KPI pulses for Google Analytics 4 stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Google Analytics 4 connector is the analytics layer most stores already have, surfaced into the Vortex IQ **AI OS** catalogue with the cross-platform context the GA4 UI alone doesn't show. The **Nerve Centre** tracks 100 KPI pulses for GA4 properties - including the *AI Traffic* cluster (AI Conversion Rate, AI Engagement, AI Revenue, AI vs Search Traffic) for stores tracking citations from ChatGPT, Perplexity, and other AI shopping agents, plus the *Ad Attribution Consistency (GA4 vs Google Ads)* and *LCP-to-Conversion Correlation* cross-platform cards. **Vortex Mind** explains the why when conversion drops or AI traffic shifts; **Ask Viq™** lets you ask anything in plain English with citations back to the GA4 source. | Card | Metrics type | Category | Chart | | ------------------------------------------------------------------------------------------------------------------------- | ---------------------- | ------------------------------- | --------------- | | [Conversion-Rate Drop Alert](/nerve-centre/kpi-cards/google-analytics/conversion-rate-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Ecommerce Conversion Rate](/nerve-centre/kpi-cards/google-analytics/ecommerce-conversion-rate) | Key Metrics | Conversion | gauge | | [GA4 Property Health](/nerve-centre/kpi-cards/google-analytics/ga4-property-health) | Key Metrics | Data Quality | gauge | | [Revenue Trend](/nerve-centre/kpi-cards/google-analytics/revenue-trend) | Key Metrics | Ecommerce Revenue | area | | [Traffic Drop Alert](/nerve-centre/kpi-cards/google-analytics/traffic-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Ad Attribution Consistency (GA4 vs Google Ads)](/nerve-centre/kpi-cards/google-analytics/ad-attribution-consistency) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | alert\_table | | [Email-Attributed Revenue Share](/nerve-centre/kpi-cards/google-analytics/email-attributed-revenue-share) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | gauge | | [LCP-to-Conversion Correlation](/nerve-centre/kpi-cards/google-analytics/lcp-to-conversion-correlation) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | scatter | | [Revenue at Risk (active incidents)](/nerve-centre/kpi-cards/google-analytics/revenue-at-risk) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Traffic-to-Revenue Divergence (GA4 vs Commerce)](/nerve-centre/kpi-cards/google-analytics/traffic-to-revenue-divergence) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | alert\_table | | [Active Users by Country](/nerve-centre/kpi-cards/google-analytics/active-users-by-country) | Supporting Metrics | Real-Time | bar | | [Active Users by Device](/nerve-centre/kpi-cards/google-analytics/active-users-by-device) | Supporting Metrics | Real-Time | pie | | [Active Users by Source](/nerve-centre/kpi-cards/google-analytics/active-users-by-source) | Supporting Metrics | Real-Time | bar | | [Add-to-Cart Rate](/nerve-centre/kpi-cards/google-analytics/add-to-cart-rate) | Supporting Metrics | Conversion | gauge | | [AI Conversion Rate](/nerve-centre/kpi-cards/google-analytics/ai-conversion-rate) | Supporting Metrics | AI Traffic | gauge | | [AI Engagement](/nerve-centre/kpi-cards/google-analytics/ai-engagement) | Supporting Metrics | AI Traffic | kpi | | [AI Revenue](/nerve-centre/kpi-cards/google-analytics/ai-revenue) | Supporting Metrics | AI Traffic | kpi | | [AI Traffic Overview](/nerve-centre/kpi-cards/google-analytics/ai-traffic-overview) | Supporting Metrics | AI Traffic | kpi | | [AI Traffic Trend](/nerve-centre/kpi-cards/google-analytics/ai-traffic-trend) | Supporting Metrics | AI Traffic | area | | [AI vs Search Traffic](/nerve-centre/kpi-cards/google-analytics/ai-vs-search-traffic) | Supporting Metrics | AI Traffic | pie | | [AOV by Device](/nerve-centre/kpi-cards/google-analytics/aov-by-device) | Supporting Metrics | Device & Platform | bar | | [Attribution-Source Anomaly](/nerve-centre/kpi-cards/google-analytics/attribution-source-anomaly) | Supporting Metrics | Nerve Centre | alert\_list | | [Average Order Value](/nerve-centre/kpi-cards/google-analytics/average-order-value) | Supporting Metrics | Ecommerce Revenue | kpi | | [Avg Engagement Time](/nerve-centre/kpi-cards/google-analytics/avg-engagement-time) | Supporting Metrics | Customer Behaviour | kpi | | [Avg Session Duration](/nerve-centre/kpi-cards/google-analytics/avg-session-duration) | Supporting Metrics | Engagement | kpi | | [Bot Traffic Share](/nerve-centre/kpi-cards/google-analytics/bot-traffic-share) | Supporting Metrics | Data Quality | gauge | | [Bot-Traffic Spike Alert](/nerve-centre/kpi-cards/google-analytics/bot-traffic-spike-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [Bounce Rate](/nerve-centre/kpi-cards/google-analytics/bounce-rate) | Supporting Metrics | Engagement | gauge | | [Bounce Rate by Device](/nerve-centre/kpi-cards/google-analytics/bounce-rate-by-device) | Supporting Metrics | Device & Platform | bar | | [Campaign Performance](/nerve-centre/kpi-cards/google-analytics/campaign-performance) | Supporting Metrics | Traffic Acquisition | bar | | [Cart Abandonment Rate](/nerve-centre/kpi-cards/google-analytics/cart-abandonment-rate) | Supporting Metrics | Conversion | gauge | | [Cart Abandonment Rate](/nerve-centre/kpi-cards/google-analytics/cart-abandonment-rate) | Supporting Metrics | Conversion | gauge | | [Category Performance](/nerve-centre/kpi-cards/google-analytics/category-performance) | Supporting Metrics | Product Intelligence | bar | | [Checkout Completion Rate](/nerve-centre/kpi-cards/google-analytics/checkout-completion) | Supporting Metrics | Conversion | gauge | | [Conversion by Landing Page](/nerve-centre/kpi-cards/google-analytics/conversion-by-landing-page) | Supporting Metrics | Conversion | bar\_horizontal | | [Conversion by Source](/nerve-centre/kpi-cards/google-analytics/conversion-by-source) | Supporting Metrics | Conversion | bar | | [Conversion Rate by Device](/nerve-centre/kpi-cards/google-analytics/conversion-rate-by-device) | Supporting Metrics | Device & Platform | bar | | [Conversion: New vs Returning](/nerve-centre/kpi-cards/google-analytics/conversion-new-vs-returning) | Supporting Metrics | Conversion | bar | | [Engaged Sessions](/nerve-centre/kpi-cards/google-analytics/engaged-sessions) | Supporting Metrics | Customer Behaviour | kpi | | [Funnel by Channel](/nerve-centre/kpi-cards/google-analytics/funnel-by-channel) | Supporting Metrics | Funnel Analysis | bar | | [Funnel by Device](/nerve-centre/kpi-cards/google-analytics/funnel-by-device) | Supporting Metrics | Funnel Analysis | bar | | [Funnel Drop-off](/nerve-centre/kpi-cards/google-analytics/funnel-drop-off) | Supporting Metrics | Funnel Analysis | bar | | [Funnel Trend](/nerve-centre/kpi-cards/google-analytics/funnel-trend) | Supporting Metrics | Funnel Analysis | area | | [Goal Completions](/nerve-centre/kpi-cards/google-analytics/goal-completions) | Supporting Metrics | Conversion | kpi | | [GTM Tag-Fire Failure Alert](/nerve-centre/kpi-cards/google-analytics/gtm-tag-fire-failure-alert) | Supporting Metrics | Nerve Centre | alert\_list | | [GTM Tag-Fire Rate](/nerve-centre/kpi-cards/google-analytics/gtm-tag-fire-rate) | Supporting Metrics | Data Quality | gauge | | [New Users](/nerve-centre/kpi-cards/google-analytics/new-users) | Supporting Metrics | Audience | kpi | | [New Users Trend](/nerve-centre/kpi-cards/google-analytics/new-users-trend) | Supporting Metrics | Basic Performance | area | | [New vs Returning Users](/nerve-centre/kpi-cards/google-analytics/new-vs-returning-users) | Supporting Metrics | Customer Behaviour | pie | | [Organic vs Paid Traffic](/nerve-centre/kpi-cards/google-analytics/organic-vs-paid-traffic) | Supporting Metrics | Traffic Acquisition | pie | | [Pages per Session](/nerve-centre/kpi-cards/google-analytics/pages-per-session) | Supporting Metrics | Customer Behaviour | kpi | | [Pageviews per Session](/nerve-centre/kpi-cards/google-analytics/pageviews-per-session) | Supporting Metrics | Engagement | kpi | | [Product Brand Revenue](/nerve-centre/kpi-cards/google-analytics/product-brand-revenue) | Supporting Metrics | Product Intelligence | bar | | [Product Cart Additions](/nerve-centre/kpi-cards/google-analytics/product-cart-additions) | Supporting Metrics | Product Intelligence | bar\_horizontal | | [Product Conversion Rate](/nerve-centre/kpi-cards/google-analytics/product-conversion-rate) | Supporting Metrics | Product Intelligence | bar\_horizontal | | [Product Views vs Purchases](/nerve-centre/kpi-cards/google-analytics/product-views-vs-purchases) | Supporting Metrics | Product Intelligence | bar | | [Purchase Funnel](/nerve-centre/kpi-cards/google-analytics/purchase-funnel) | Supporting Metrics | Funnel Analysis | bar | | [Purchases Trend](/nerve-centre/kpi-cards/google-analytics/purchases-trend) | Supporting Metrics | Ecommerce Revenue | area | | [Real-Time Active Users](/nerve-centre/kpi-cards/google-analytics/real-time-active-users) | Supporting Metrics | Real-Time | kpi | | [Real-Time Add to Cart](/nerve-centre/kpi-cards/google-analytics/real-time-add-to-cart) | Supporting Metrics | Real-Time | kpi | | [Real-Time Checkouts](/nerve-centre/kpi-cards/google-analytics/real-time-checkouts) | Supporting Metrics | Real-Time | kpi | | [Real-Time Events Stream](/nerve-centre/kpi-cards/google-analytics/real-time-events-stream) | Supporting Metrics | Real-Time | bar | | [Real-Time Page Views](/nerve-centre/kpi-cards/google-analytics/real-time-page-views) | Supporting Metrics | Real-Time | kpi | | [Real-Time Purchases](/nerve-centre/kpi-cards/google-analytics/real-time-purchases) | Supporting Metrics | Real-Time | kpi | | [Real-Time Revenue](/nerve-centre/kpi-cards/google-analytics/real-time-revenue) | Supporting Metrics | Real-Time | kpi | | [Real-Time Users](/nerve-centre/kpi-cards/google-analytics/real-time-users) | Supporting Metrics | Audience | kpi | | [Referral Traffic](/nerve-centre/kpi-cards/google-analytics/referral-traffic) | Supporting Metrics | Traffic Acquisition | bar\_horizontal | | [Returning Customer Revenue](/nerve-centre/kpi-cards/google-analytics/returning-customer-revenue) | Supporting Metrics | Ecommerce Revenue | kpi | | [Returning Users](/nerve-centre/kpi-cards/google-analytics/returning-users) | Supporting Metrics | Audience | kpi | | [Revenue by Category](/nerve-centre/kpi-cards/google-analytics/revenue-by-category) | Supporting Metrics | Ecommerce Revenue | bar | | [Revenue by Channel](/nerve-centre/kpi-cards/google-analytics/revenue-by-channel) | Supporting Metrics | Traffic Acquisition | bar | | [Revenue by Channel](/nerve-centre/kpi-cards/google-analytics/revenue-by-channel) | Supporting Metrics | Ecommerce Revenue | bar | | [Revenue by Country](/nerve-centre/kpi-cards/google-analytics/revenue-by-country) | Supporting Metrics | Ecommerce Revenue | bar | | [Revenue by Device](/nerve-centre/kpi-cards/google-analytics/revenue-by-device) | Supporting Metrics | Device & Platform | pie | | [Revenue per Session](/nerve-centre/kpi-cards/google-analytics/revenue-per-session) | Supporting Metrics | Ecommerce Revenue | kpi | | [Revenue per User](/nerve-centre/kpi-cards/google-analytics/revenue-per-user) | Supporting Metrics | Ecommerce Revenue | kpi | | [Sampling Threshold Hit](/nerve-centre/kpi-cards/google-analytics/sampling-threshold-hit) | Supporting Metrics | Data Quality | kpi | | [Session Conversion Rate](/nerve-centre/kpi-cards/google-analytics/session-conversion-rate) | Supporting Metrics | Conversion | gauge | | [Session Duration Distribution](/nerve-centre/kpi-cards/google-analytics/session-duration-distribution) | Supporting Metrics | Customer Behaviour | bar | | [Sessions](/nerve-centre/kpi-cards/google-analytics/sessions) | Supporting Metrics | Audience | kpi | | [Sessions by Browser](/nerve-centre/kpi-cards/google-analytics/sessions-by-browser) | Supporting Metrics | Device & Platform | pie | | [Sessions by Channel](/nerve-centre/kpi-cards/google-analytics/sessions-by-channel) | Supporting Metrics | Traffic Acquisition | bar | | [Sessions by Device](/nerve-centre/kpi-cards/google-analytics/sessions-by-device) | Supporting Metrics | Device & Platform | pie | | [Sessions by OS](/nerve-centre/kpi-cards/google-analytics/sessions-by-os) | Supporting Metrics | Technology | pie | | [Social Traffic](/nerve-centre/kpi-cards/google-analytics/social-traffic) | Supporting Metrics | Traffic Acquisition | bar\_horizontal | | [Source / Medium](/nerve-centre/kpi-cards/google-analytics/source-medium) | Supporting Metrics | Traffic Acquisition | bar\_horizontal | | [Time to Purchase](/nerve-centre/kpi-cards/google-analytics/time-to-purchase) | Supporting Metrics | Funnel Analysis | bar | | [Top Events](/nerve-centre/kpi-cards/google-analytics/top-events) | Supporting Metrics | Basic Performance | bar\_horizontal | | [Top Landing Pages](/nerve-centre/kpi-cards/google-analytics/top-landing-pages) | Supporting Metrics | Traffic Acquisition | bar\_horizontal | | [Top Pages](/nerve-centre/kpi-cards/google-analytics/top-pages) | Supporting Metrics | Engagement | bar\_horizontal | | [Top Pages](/nerve-centre/kpi-cards/google-analytics/top-pages) | Supporting Metrics | Basic Performance | bar\_horizontal | | [Top Products](/nerve-centre/kpi-cards/google-analytics/top-products) | Supporting Metrics | Product Intelligence | bar\_horizontal | | [Top Traffic Sources](/nerve-centre/kpi-cards/google-analytics/top-traffic-sources) | Supporting Metrics | Engagement | bar\_horizontal | | [Total Users](/nerve-centre/kpi-cards/google-analytics/total-users) | Supporting Metrics | Basic Performance | kpi | | [Traffic Trend](/nerve-centre/kpi-cards/google-analytics/traffic-trend) | Supporting Metrics | Traffic Acquisition | area | | [Users](/nerve-centre/kpi-cards/google-analytics/users) | Supporting Metrics | Audience | kpi | | [Users by Channel](/nerve-centre/kpi-cards/google-analytics/users-by-channel) | Supporting Metrics | Traffic Acquisition | bar | | [Users by City](/nerve-centre/kpi-cards/google-analytics/users-by-city) | Supporting Metrics | Demographics | bar | | [Users by Country](/nerve-centre/kpi-cards/google-analytics/users-by-country) | Supporting Metrics | Demographics | bar | | [Users by Language](/nerve-centre/kpi-cards/google-analytics/users-by-language) | Supporting Metrics | Demographics | bar | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*