> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Country CTR Comparison, Google Search Console

> Compares organic-search click-through rate across countries so teams can spot under-performing markets. How to read it, why it matters, and how to act on it.

**Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained)  •  **Category:** [Geographic SEO](/nerve-centre/connectors#connectors-by-type)

## At a glance

> **Country CTR Comparison** ranks your organic-search click-through rate by country, drawn as a bar chart so markets sit side by side. CTR is clicks divided by impressions, so this card shows where searchers who see your listings actually click and where they do not. A market with healthy impressions but a low CTR is a market where your SERP presentation, language or relevance is letting demand slip away.

## What it tracks

The card queries the Search Console Search Analytics API with the **country** dimension and computes CTR (`clicks ÷ impressions`) per country, then plots the countries as comparable bars. The value of comparing across markets is that absolute click counts are dominated by your biggest market, which hides problems elsewhere; CTR normalises for size, so a small market with a poor snippet shows up clearly. Common reads: a market where you rank well (low average position) but show a weak CTR usually has a language or localisation gap in titles and meta descriptions, or prices and currency that do not match local expectation; a market with strong CTR but few impressions is an expansion opportunity, you convert attention well but are not yet visible enough. Pair this with the position and impressions country cards to separate "we rank badly here" from "we rank fine but our snippet does not land here".

## Reconciling against the source

Rebuild this in Google Search Console under **Performance → Search results** by opening the **Countries** tab, which lists clicks, impressions, CTR and average position per country for the selected range. GSC data is typically 2 to 3 days delayed and anonymises clicks on rare queries, which can slightly depress CTR in very small markets. See [CTR by Country](/nerve-centre/kpi-cards/google-search-console/ctr-by-country), [Position by Country](/nerve-centre/kpi-cards/google-search-console/position-by-country) and [Impressions by Country](/nerve-centre/kpi-cards/google-search-console/impressions-by-country) for the matching geographic splits.

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### Tracked live in Vortex IQ Nerve Centre

*Country CTR Comparison* is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.