> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Queries with Highest CTR, Google Search Console

> Ranks the search queries that convert impressions into clicks most efficiently over the selected period. How to read it, why it matters, and how to act on it.

**Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained)  •  **Category:** [Keyword Performance](/nerve-centre/connectors#connectors-by-type)

## At a glance

> **Queries with Highest CTR** ranks the search queries that turn the largest share of their impressions into clicks, drawn as a horizontal bar chart over the selected period. It surfaces the terms where your title and snippet are pulling their weight hardest, the language and framing worth replicating across weaker-performing queries.

## What it tracks

The card reads **clicks**, **impressions** and the derived **CTR** (clicks divided by impressions) per query from Google Search Console Search Analytics, then ranks queries by CTR descending. Source `detail`: *"Queries with Highest CTR, compared across items."* CTR is shown as a percentage. Read it with care: branded queries and very long-tail terms naturally sit at the top because intent is precise and competition is thin, so a 60% CTR on your own brand name is expected, not a win to celebrate. The actionable signal is a high CTR on a **non-branded** query, which tells you the snippet framing works and the same pattern can be applied to siblings such as [CTR Opportunity Queries](/nerve-centre/kpi-cards/google-search-console/ctr-opportunity-queries) and [Low CTR / High Impressions](/nerve-centre/kpi-cards/google-search-console/low-ctr-high-impressions), where high-impression terms are leaving clicks on the table. Filter out brand terms via [Branded vs Non-Branded](/nerve-centre/kpi-cards/google-search-console/branded-vs-non-branded) to focus on patterns you can replicate.

## Reconciling against the source

Rebuild this in Google Search Console under **Performance on Search results** by enabling the **CTR** metric and sorting the **Queries** table by CTR. Note the UI caps at 1,000 rows, rare queries are anonymised and excluded, and the data is 2 to 3 days delayed, so very low-impression queries with a freak 100% CTR may be filtered out of both views.

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### Tracked live in Vortex IQ Nerve Centre

*Queries with Highest CTR* is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.