> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Top Queries by Clicks, bar_horizontal

> The top 25 search queries driving organic clicks in Google Search Console. How to read it, why it matters, and how to act on it.

**Card class:** [Non-Hero](/nerve-centre/overview#card-classes-explained)  •  **Category:** [Top Queries & Pages](/nerve-centre/connectors#connectors-by-type)

## At a glance

> **Top Queries by Clicks** lists the 25 search terms sending the most organic clicks to your site over the trailing 30 days, straight from Google Search Console. It tells you where your organic clicks are actually coming from and lets you sample the branded-versus-generic mix at a glance. This is the demand side of your SEO: the words real searchers type before they reach you.

## What it tracks

This card reads the **Query** dimension from the Search Console Search Analytics API (the data behind Performance > Search results > Queries), ranked by total clicks and capped at the top 25 over a rolling 30-day window. Each horizontal bar is one search query and the organic clicks it delivered.

For SEO and content teams this is the fastest read on what is working. Scan the list for the branded-versus-generic balance the card detail calls out: if the top of the list is dominated by your own brand name, your non-branded SEO has room to grow, a split that [Branded vs Non-Branded](/nerve-centre/kpi-cards/google-search-console/branded-vs-non-branded) quantifies in full. Generic queries near the top are your earned, defensible rankings, worth protecting and expanding. Pair this with [Top Queries by Impressions](/nerve-centre/kpi-cards/google-search-console/top-queries-by-impressions) to find high-visibility terms that are not yet converting to clicks, then act through [CTR Opportunity Queries](/nerve-centre/kpi-cards/google-search-console/ctr-opportunity-queries). Track movement over time with [Rising Queries](/nerve-centre/kpi-cards/google-search-console/rising-queries) and [Declining Queries](/nerve-centre/kpi-cards/google-search-console/declining-queries). The card has no alert; it is a ranked demand view, not a watchdog.

## Reconciling against the source

Compare against **Search Console > Performance > Search results > Queries** with the Clicks metric and a matching 30-day range. Query data is the most heavily anonymised in Search Console: rare or personally identifying queries are withheld, so the sum of visible query clicks routinely runs under the site total. Data is also typically 2 to 3 days delayed and the UI caps the table at 1,000 rows. The Search Analytics API returns the same visible-query totals on the `query` dimension.

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### Tracked live in Vortex IQ Nerve Centre

*Top Queries by Clicks* is one of hundreds of KPI pulses Vortex IQ tracks across Google Search Console and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.