> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Tag Manager KPIs, Vortex IQ Nerve Centre

> Every Google Tag Manager KPI pulse Vortex IQ Nerve Centre tracks, with its audit profile and sentiment benchmarks.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-tag-manager) · [Audit Profile](/nerve-centre/kpi-cards/google-tag-manager/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-tag-manager/sentiment)**

Vortex IQ Nerve Centre tracks **21** KPI pulses for Google Tag Manager. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.

The Google Tag Manager connector surfaces 21 KPI pulses in the Vortex IQ **AI OS** catalogue. Connect it once and every card below starts rendering automatically.

| Card                                                                                                                                                      | Metrics type       | Category                       | Chart       |
| --------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------ | ------------------------------ | ----------- |
| [Consent Coverage Gap (pixel firing pre-consent)](/nerve-centre/kpi-cards/google-tag-manager/consent-coverage-gap-pixel-firing-pre-consent)               | Key Metrics        | Nerve Centre                   | alert\_list |
| [Consent Coverage vs Marketing Pixels Live](/nerve-centre/kpi-cards/google-tag-manager/consent-coverage-vs-marketing-pixels-live)                         | Key Metrics        | Cross-Channel: Revenue at Risk | table       |
| [Consent Mode Coverage %](/nerve-centre/kpi-cards/google-tag-manager/consent-mode-coverage)                                                               | Key Metrics        | Consent & Compliance           | gauge       |
| [Container Version Status](/nerve-centre/kpi-cards/google-tag-manager/container-version-status)                                                           | Key Metrics        | Executive Overview             | kpi         |
| [Conversion-Tag Fire Count vs Ad-Platform Conversions](/nerve-centre/kpi-cards/google-tag-manager/conversion-tag-fire-count-vs-ad-platform-conversions)   | Key Metrics        | Cross-Channel: Revenue at Risk | dual\_axis  |
| [GA4 Config Tag Fires vs GA4 Pageviews](/nerve-centre/kpi-cards/google-tag-manager/ga4-config-tag-fires-vs-ga4-pageviews)                                 | Key Metrics        | Cross-Channel: Revenue at Risk | dual\_axis  |
| [Pixel Parity - GTM Tags vs Ad-Platform Pixels Expected](/nerve-centre/kpi-cards/google-tag-manager/pixel-parity-gtm-tags-vs-ad-platform-pixels-expected) | Key Metrics        | Cross-Channel: Revenue at Risk | table       |
| [Tag Manager Health Score](/nerve-centre/kpi-cards/google-tag-manager/tag-manager-health-score)                                                           | Key Metrics        | Executive Overview             | gauge       |
| [Tags Missing Consent Gating](/nerve-centre/kpi-cards/google-tag-manager/tags-missing-consent-gating)                                                     | Key Metrics        | Consent & Compliance           | table       |
| [Unpublished Workspace Changes](/nerve-centre/kpi-cards/google-tag-manager/unpublished-workspace-changes)                                                 | Key Metrics        | Container Management           | kpi         |
| [Container Version Count](/nerve-centre/kpi-cards/google-tag-manager/container-version-count)                                                             | Supporting Metrics | Container Management           | kpi         |
| [Days Since Last Publish](/nerve-centre/kpi-cards/google-tag-manager/days-since-last-publish)                                                             | Supporting Metrics | Container Management           | kpi         |
| [Open Workspaces](/nerve-centre/kpi-cards/google-tag-manager/open-workspaces)                                                                             | Supporting Metrics | Container Management           | kpi         |
| [Paused Tags](/nerve-centre/kpi-cards/google-tag-manager/paused-tags)                                                                                     | Supporting Metrics | Tag Health                     | kpi         |
| [Tag Consent-State Distribution](/nerve-centre/kpi-cards/google-tag-manager/tag-consent-state-distribution)                                               | Supporting Metrics | Consent & Compliance           | donut       |
| [Tags by Type](/nerve-centre/kpi-cards/google-tag-manager/tags-by-type)                                                                                   | Supporting Metrics | Tag Health                     | donut       |
| [Total Tags in Container](/nerve-centre/kpi-cards/google-tag-manager/total-tags-in-container)                                                             | Supporting Metrics | Executive Overview             | kpi         |
| [Total Triggers](/nerve-centre/kpi-cards/google-tag-manager/total-triggers)                                                                               | Supporting Metrics | Triggers & Variables           | kpi         |
| [Unused Triggers (0 attached tags)](/nerve-centre/kpi-cards/google-tag-manager/unused-triggers-0-attached-tags)                                           | Supporting Metrics | Triggers & Variables           | kpi         |
| [Unused Variables (0 references)](/nerve-centre/kpi-cards/google-tag-manager/unused-variables-0-references)                                               | Supporting Metrics | Triggers & Variables           | kpi         |
| [dataLayer Variables](/nerve-centre/kpi-cards/google-tag-manager/datalayer-variables)                                                                     | Supporting Metrics | Triggers & Variables           | kpi         |

*Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*