> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Pixel Parity - GTM Tags vs Ad-Platform Pixels Expected, Google Tag Manager KPI card, Vortex IQ Nerve Centre

> Pixel Parity - GTM Tags vs Ad-Platform Pixels Expected for Google Tag Manager on the Vortex IQ Nerve Centre.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/google-tag-manager) · [Audit Profile](/nerve-centre/kpi-cards/google-tag-manager/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/google-tag-manager/sentiment)**

## At a glance

* **Category:** Cross-Channel: Revenue at Risk
* **Type:** Key Metrics
* **Chart:** table
* **Format:** number
* **Time window:** RT
* **Alert trigger:** ad platform connected but no matching GTM pixel tag

## Calculation

Derived from the Google Tag Manager `derived` endpoint. Definition not yet documented in the manifest.

## Known limitations

*Known limitations, FAQs, or reconciliation notes specific to this card. Replace this block when authored.*