> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Hotjar audit profile, Vortex IQ

> What the Vortex IQ Hotjar health audit checks: Hotjar Behavioural Tracking & Conversion Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/hotjar) · [Audit Profile](/nerve-centre/kpi-cards/hotjar/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/hotjar/sentiment)**

Verifies Hotjar (Contentsquare) API access, session capture volume, engagement signals (bounce, duration, pageviews-per-session), and conversion health (goal completions, session conversion, cart abandonment), plus cross-channel divergence against the ecommerce platform.

## What this audit checks

### Auth + session capture

* API token valid for the Site ID
* Insights API accessible on the configured data region
* Session count stable vs 7-day baseline

### Engagement signals

* Bounce rate within baseline
* Avg session duration stable vs prior period
* Pageviews per session healthy

### Conversion health

* Session conversion rate above floor
* Goal completions stable vs prior period
* Cart abandonment rate within baseline

### Audience composition

* New-vs-returning split monitored
* Top traffic sources stable (no single-source dependency spike)

### Cross-channel

* Hotjar session-volume trend vs ecommerce order trend divergence
* High-bounce / high-abandonment checkout-path pages vs ecommerce checkout drop-off

## Severity thresholds

| Signal                        | Warn | Critical |
| ----------------------------- | ---- | -------- |
| `session_drop_pct`            | 25   | 40       |
| `bounce_rate_pct`             | 60   | 75       |
| `session_conversion_rate_pct` | 1    | -        |
| `cart_abandonment_rate_pct`   | 75   | 85       |

## Data sources

* `GET https://api.hotjar.com/v1/sites/{site_id}/insights/sessions` - Session aggregates + auth probe (counts, new/returning, duration)
* `GET https://api.hotjar.com/v1/sites/{site_id}/insights/pages` - Per-page bounce rate, pageviews-per-session, duration
* `GET https://api.hotjar.com/v1/sites/{site_id}/insights/sources` - Traffic-source breakdown
* `GET https://api.hotjar.com/v1/sites/{site_id}/insights/goals` - Goal completions + session conversion rate