> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Hotjar sentiment settings, Vortex IQ Nerve Centre

> Industry-standard benchmark bands Vortex IQ AI OS uses to flag Hotjar KPIs as Performing Well or Needs Attention, and how to tune them per company.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/hotjar) · [Audit Profile](/nerve-centre/kpi-cards/hotjar/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/hotjar/sentiment)**

Vortex IQ **AI OS** ships **industry-standard benchmark bands** for each Hotjar KPI, so your dashboard flags **Performing Well** or **Needs Attention** the moment you connect. **13** of the 14 Hotjar cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction.

The benchmarks below are a starting point grounded in industry standards. Adjust any **Good** or **Bad** threshold to match your business and **save it for your company** in **Settings → Dashboard Settings → Sensitivity**.

## How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:

* **Performing** - comfortably inside the good band.
* **Needs Attention** - has breached the band you set. This is where to act.
* **Stable** - within range, or an informational card with no good/bad direction.

Any KPI that has not met its sentiment band is flagged **Needs Attention**, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.

| Card                                                                              | Direction        | Good | Bad | Unit     |
| --------------------------------------------------------------------------------- | ---------------- | ---- | --- | -------- |
| [Avg Session Duration](/nerve-centre/kpi-cards/hotjar/avg-session-duration)       | Watch for drops  | 0    | -15 | duration |
| [Bounce Rate](/nerve-centre/kpi-cards/hotjar/bounce-rate)                         | Lower is better  | 40   | 60  | %        |
| [Cart Abandonment Rate](/nerve-centre/kpi-cards/hotjar/cart-abandonment-rate)     | Lower is better  | 60   | 75  | %        |
| [Goal Completions](/nerve-centre/kpi-cards/hotjar/goal-completions)               | Watch for drops  | 0    | -15 | Count    |
| [New Users](/nerve-centre/kpi-cards/hotjar/new-users)                             | Watch for drops  | 0    | -25 | Count    |
| [Pageviews per Session](/nerve-centre/kpi-cards/hotjar/pageviews-per-session)     | Higher is better | 3    | 1.5 | Count    |
| [Real-Time Users](/nerve-centre/kpi-cards/hotjar/real-time-users)                 | Watch for drops  | 0    | -25 | Count    |
| [Returning Users](/nerve-centre/kpi-cards/hotjar/returning-users)                 | Watch for drops  | 0    | -25 | Count    |
| [Session Conversion Rate](/nerve-centre/kpi-cards/hotjar/session-conversion-rate) | Higher is better | 2    | 1   | %        |
| [Sessions](/nerve-centre/kpi-cards/hotjar/sessions)                               | Watch for drops  | 0    | -25 | Count    |
| [Top Pages](/nerve-centre/kpi-cards/hotjar/top-pages)                             | Watch for drops  | 0    | -15 | Count    |
| [Top Traffic Sources](/nerve-centre/kpi-cards/hotjar/top-traffic-sources)         | Watch for drops  | 0    | -15 | Count    |
| [Users](/nerve-centre/kpi-cards/hotjar/users)                                     | Watch for drops  | 0    | -25 | Count    |