> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# HubSpot audit profile, Vortex IQ

> What the Vortex IQ HubSpot health audit checks: HubSpot CRM + Email Programme Health

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/hubspot) · [Audit Profile](/nerve-centre/kpi-cards/hubspot/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/hubspot/sentiment)**

Audits authentication and access, deliverability and list health, campaign and automation performance, deal pipeline and CRM data quality, and cross-channel revenue attribution.

## What this audit checks

### Authentication & access

* Private-app token valid (auth probe returns 200)
* Token scopes cover required CRM, marketing, and automation surfaces
* Portal (hub\_id) resolves and matches connected account

### Deliverability & list health

* Bounce rate within band
* Spam complaint rate within band
* Unsubscribe rate within band
* Suppressed contact share
* Active vs unengaged contact ratio
* List growth rate trend

### Campaign & automation performance

* Open rate within band
* Click rate within band
* Inactive workflows (draft / paused / disabled)
* Welcome series present
* Abandoned-cart series present
* Workflows stopped enrolling (>24h since last enrolment)

### Deal pipeline & CRM data quality

* Deals stuck >30d in a single stage
* Deal win rate within band
* Contacts missing core lifecycle or lead-status properties
* MQLs not advanced to SQL after 60d
* Open pipeline value movement (open / won / lost)

### Cross-channel revenue attribution

* HubSpot-attributed commerce revenue trend
* Top workflows and emails by attributed revenue
* Deal close-won without a matching ecommerce order
* Repeat ecommerce customers with no corresponding HubSpot deal update

## Data sources

* `GET https://api.hubapi.com/crm/v3/objects/deals` - Deal pipeline inventory, stage, amount, close state
* `GET https://api.hubapi.com/crm/v3/objects/companies` - Company records for B2B account mapping
* `GET https://api.hubapi.com/crm/v3/objects/contacts` - Contact lifecycle stage, lead status, property completeness
* `GET https://api.hubapi.com/marketing/v3/emails` - Marketing email inventory and send statistics
* `GET https://api.hubapi.com/automation/v4/flows` - Workflow inventory, enrolment, and status
* `GET https://api.hubapi.com/events/v3` - Engagement and behavioural events for attribution
* `GET https://api.hubapi.com/marketing/v3/forms` - Form inventory and submission volume