> ## Documentation Index > Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt > Use this file to discover all available pages before exploring further. # HubSpot KPIs, Vortex IQ Nerve Centre > Every HubSpot KPI pulse Vortex IQ Nerve Centre tracks: 68 metrics covering revenue, orders, customers, refunds, and more. **[Nerve Centre KPIs](/nerve-centre/kpi-cards/hubspot) · [Audit Profile](/nerve-centre/kpi-cards/hubspot/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/hubspot/sentiment)** Vortex IQ Nerve Centre tracks **68** KPI pulses for HubSpot stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The HubSpot connector is the most-used integrated CRM + marketing platform in the SMB-to-mid-market segment. The **Nerve Centre** tracks 68 KPI pulses for HubSpot accounts in the Vortex IQ **AI OS** catalogue - including hero alerts (*Total Deal Pipeline Value*, *Pipeline Drop Alert*, *Deals Closing This Month*, *Pipeline Value by Stage*, *Lifecycle Stage Distribution*, *Workflow Error Spike*, *Workflows With Errors*, *Total Contacts*, *Marketing Emails Sent*) plus cross-platform cards (*Email-Attributed Commerce Revenue*, *Lifecycle Stage → First Purchase Conversion*, *Pipeline-vs-Realised Revenue Gap*). **Vortex Mind** investigates when pipeline drops or workflows break; **Ask Viq™** lets you ask in plain English (*"why did the pipeline value fall this week?"*) with citations back to the source card. | Card | Metrics type | Category | Chart | | ------------------------------------------------------------------------------------------------------------------------ | ---------------------- | ------------------------------- | --------------- | | [Deals Closing This Month](/nerve-centre/kpi-cards/hubspot/deals-closing-this-month) | Key Metrics | Executive Command Centre | kpi | | [Lifecycle Stage Distribution](/nerve-centre/kpi-cards/hubspot/lifecycle-stage-distribution) | Key Metrics | Lifecycle & Funnel | funnel | | [Marketing Emails Sent](/nerve-centre/kpi-cards/hubspot/marketing-emails-sent) | Key Metrics | Executive Command Centre | kpi | | [Pipeline Drop Alert](/nerve-centre/kpi-cards/hubspot/pipeline-drop-alert) | Key Metrics | Nerve Centre | alert\_list | | [Pipeline Value by Stage](/nerve-centre/kpi-cards/hubspot/pipeline-value-by-stage) | Key Metrics | Deal Pipeline | bar\_horizontal | | [Total Contacts](/nerve-centre/kpi-cards/hubspot/total-contacts) | Key Metrics | Executive Command Centre | kpi | | [Total Deal Pipeline Value](/nerve-centre/kpi-cards/hubspot/total-deal-pipeline-value) | Key Metrics | Executive Command Centre | kpi | | [Workflow Error Spike](/nerve-centre/kpi-cards/hubspot/workflow-error-spike) | Key Metrics | Nerve Centre | alert\_list | | [Workflows With Errors](/nerve-centre/kpi-cards/hubspot/workflows-with-errors) | Key Metrics | Workflows | alert\_table | | [Email-Attributed Commerce Revenue](/nerve-centre/kpi-cards/hubspot/email-attributed-commerce-revenue) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Lifecycle Stage → First Purchase Conversion](/nerve-centre/kpi-cards/hubspot/lifecycle-stage-first-purchase-conversion) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | funnel | | [Pipeline-vs-Realised Revenue Gap](/nerve-centre/kpi-cards/hubspot/pipeline-vs-realised-revenue-gap) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | kpi | | [Top Customers Without HubSpot Contact](/nerve-centre/kpi-cards/hubspot/top-customers-without-hubspot-contact) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | table | | [Workflow-Triggered Commerce Revenue](/nerve-centre/kpi-cards/hubspot/workflow-triggered-commerce-revenue) | Cross-Platform Metrics | Cross-Platform: Revenue at Risk | bar\_horizontal | | [Active Subscribers (Est.)](/nerve-centre/kpi-cards/hubspot/active-subscribers) | Supporting Metrics | Customer Lifecycle | kpi | | [Active Workflows](/nerve-centre/kpi-cards/hubspot/active-workflows) | Supporting Metrics | Workflows | kpi | | [Average Deal Cycle (days)](/nerve-centre/kpi-cards/hubspot/average-deal-cycle) | Supporting Metrics | Deal Pipeline | kpi | | [Bounce Rate](/nerve-centre/kpi-cards/hubspot/bounce-rate) | Supporting Metrics | Deliverability | gauge | | [Campaign Status Breakdown](/nerve-centre/kpi-cards/hubspot/campaign-status-breakdown) | Supporting Metrics | Email Campaigns | donut | | [Checkout-to-Order Rate](/nerve-centre/kpi-cards/hubspot/checkout-to-order-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Checkouts Started](/nerve-centre/kpi-cards/hubspot/checkouts-started) | Supporting Metrics | Klaviyo Overview | kpi | | [Click-to-Open Rate](/nerve-centre/kpi-cards/hubspot/click-to-open-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Companies](/nerve-centre/kpi-cards/hubspot/companies) | Supporting Metrics | Companies & Forms | kpi | | [Conversion Rate](/nerve-centre/kpi-cards/hubspot/conversion-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Deals Closing in Next 14 Days](/nerve-centre/kpi-cards/hubspot/deals-closing-in-next-14-days) | Supporting Metrics | Deal Pipeline | table | | [Deals Stuck in Stage >30d](/nerve-centre/kpi-cards/hubspot/deals-stuck-in-stage-30d) | Supporting Metrics | Nerve Centre | alert\_table | | [Delivery Rate](/nerve-centre/kpi-cards/hubspot/delivery-rate) | Supporting Metrics | Deliverability | gauge | | [Email Click Rate](/nerve-centre/kpi-cards/hubspot/email-click-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Email Click Rate](/nerve-centre/kpi-cards/hubspot/email-click-rate) | Supporting Metrics | Marketing Email | gauge | | [Email Deliverability Drop](/nerve-centre/kpi-cards/hubspot/email-deliverability-drop) | Supporting Metrics | Nerve Centre | alert\_list | | [Email Health KPIs](/nerve-centre/kpi-cards/hubspot/email-health-kpis) | Supporting Metrics | Email Engagement | kpi | | [Email Open Rate](/nerve-centre/kpi-cards/hubspot/email-open-rate) | Supporting Metrics | Klaviyo Overview | gauge | | [Email Open Rate](/nerve-centre/kpi-cards/hubspot/email-open-rate) | Supporting Metrics | Marketing Email | gauge | | [Email Send Volume (trend)](/nerve-centre/kpi-cards/hubspot/email-send-volume) | Supporting Metrics | Marketing Email | line | | [Email Unsubscribe Rate](/nerve-centre/kpi-cards/hubspot/email-unsubscribe-rate) | Supporting Metrics | Marketing Email | gauge | | [Engagement Funnel](/nerve-centre/kpi-cards/hubspot/engagement-funnel) | Supporting Metrics | Email Engagement | funnel | | [Flow Count Summary](/nerve-centre/kpi-cards/hubspot/flow-count-summary) | Supporting Metrics | Email Automation | kpi | | [Flow Status Breakdown](/nerve-centre/kpi-cards/hubspot/flow-status-breakdown) | Supporting Metrics | Email Automation | donut | | [Flow Trigger Types](/nerve-centre/kpi-cards/hubspot/flow-trigger-types) | Supporting Metrics | Email Automation | donut | | [Flows List](/nerve-centre/kpi-cards/hubspot/flows-list) | Supporting Metrics | Email Automation | table | | [Form Submissions (30D)](/nerve-centre/kpi-cards/hubspot/form-submissions) | Supporting Metrics | Companies & Forms | line | | [Lead → MQL Conversion %](/nerve-centre/kpi-cards/hubspot/lead-mql-conversion) | Supporting Metrics | Lifecycle & Funnel | gauge | | [List Count](/nerve-centre/kpi-cards/hubspot/list-count) | Supporting Metrics | Customer Lifecycle | kpi | | [List Health Summary](/nerve-centre/kpi-cards/hubspot/list-health-summary) | Supporting Metrics | List Health | kpi | | [Lists Overview](/nerve-centre/kpi-cards/hubspot/lists-overview) | Supporting Metrics | Customer Lifecycle | table | | [MQL → SQL Conversion %](/nerve-centre/kpi-cards/hubspot/mql-sql-conversion) | Supporting Metrics | Lifecycle & Funnel | gauge | | [MQLs (Marketing Qualified Leads)](/nerve-centre/kpi-cards/hubspot/mqls) | Supporting Metrics | Executive Command Centre | kpi | | [New Contacts (period)](/nerve-centre/kpi-cards/hubspot/new-contacts) | Supporting Metrics | Executive Command Centre | kpi | | [Placed Orders Total](/nerve-centre/kpi-cards/hubspot/placed-orders-total) | Supporting Metrics | Klaviyo Overview | kpi | | [Predictive Contact Score Distribution](/nerve-centre/kpi-cards/hubspot/predictive-contact-score-distribution) | Supporting Metrics | Lifecycle & Funnel | histogram | | [Refund Rate](/nerve-centre/kpi-cards/hubspot/refund-rate) | Supporting Metrics | Revenue Attribution | gauge | | [Revenue per Recipient](/nerve-centre/kpi-cards/hubspot/revenue-per-recipient) | Supporting Metrics | Klaviyo Overview | kpi | | [Revenue per Send](/nerve-centre/kpi-cards/hubspot/revenue-per-send) | Supporting Metrics | Revenue Attribution | kpi | | [Segments Overview](/nerve-centre/kpi-cards/hubspot/segments-overview) | Supporting Metrics | Customer Lifecycle | table | | [Spam Complaint Rate](/nerve-centre/kpi-cards/hubspot/spam-complaint-rate) | Supporting Metrics | Deliverability | gauge | | [SQL → Customer Conversion %](/nerve-centre/kpi-cards/hubspot/sql-customer-conversion) | Supporting Metrics | Lifecycle & Funnel | gauge | | [SQLs (Sales Qualified Leads)](/nerve-centre/kpi-cards/hubspot/sqls) | Supporting Metrics | Executive Command Centre | kpi | | [Top 10 Deals by Amount](/nerve-centre/kpi-cards/hubspot/top-10-deals-by-amount) | Supporting Metrics | Deal Pipeline | table | | [Top Companies by Deal Value](/nerve-centre/kpi-cards/hubspot/top-companies-by-deal-value) | Supporting Metrics | Companies & Forms | bar\_horizontal | | [Top Emails by Clicks (90D)](/nerve-centre/kpi-cards/hubspot/top-emails-by-clicks) | Supporting Metrics | Marketing Email | bar\_horizontal | | [Top Forms by Submission Volume](/nerve-centre/kpi-cards/hubspot/top-forms-by-submission-volume) | Supporting Metrics | Companies & Forms | bar\_horizontal | | [Top Lists by Name](/nerve-centre/kpi-cards/hubspot/top-lists-by-name) | Supporting Metrics | List Health | bar\_horizontal | | [Top Workflows by Enrolments](/nerve-centre/kpi-cards/hubspot/top-workflows-by-enrolments) | Supporting Metrics | Workflows | bar\_horizontal | | [Total Revenue](/nerve-centre/kpi-cards/hubspot/total-revenue) | Supporting Metrics | Klaviyo Overview | kpi | | [Total Sends](/nerve-centre/kpi-cards/hubspot/total-sends) | Supporting Metrics | Klaviyo Overview | kpi | | [Unsubscribe Rate](/nerve-centre/kpi-cards/hubspot/unsubscribe-rate) | Supporting Metrics | Deliverability | gauge | | [Win Rate by Stage (last 90D)](/nerve-centre/kpi-cards/hubspot/win-rate-by-stage) | Supporting Metrics | Deal Pipeline | bar | | [Workflow Enrolments (30D)](/nerve-centre/kpi-cards/hubspot/workflow-enrolments) | Supporting Metrics | Workflows | bar | *Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.*