> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Workflows With Errors, HubSpot

> Workflows showing failed actions (deleted property reference, missing list, send-from-address removed). Audit HS02 fires here. How to read it, why it matte...

**Metrics type:** [Key Metrics](/nerve-centre/overview#metrics-types-explained)  •  **Category:** [Email Marketing](/nerve-centre/connectors#connectors-by-type)

> Workflows showing failed actions (deleted property reference, missing list, send-from-address removed). Audit HS02 fires here.

## At a glance

> Workflows currently showing failed actions in the trailing 7 days. Most-common causes: a property the workflow references was deleted, a list-trigger no longer exists, a send-from address was removed, or a delay step references a property that returned null. Pulled from `/automation/v3/workflows` plus the per-workflow execution-history endpoint.

|                              |                                                                                                                                                                                                                                           |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **What it counts**           | `COUNT(distinct workflow) WHERE workflow.status = 'enabled' AND error_events_count_7d > 0`. Each row in the underlying alert table gives workflow id, name, error count, last-error timestamp, and most-common error category.            |
| **HubSpot Hub scope**        | All Hubs that allow workflows (Marketing Hub Pro/Enterprise, Sales Hub Pro/Enterprise, Service Hub Pro/Enterprise). Starter tiers do not have workflows; this card is empty there.                                                        |
| **Error categories**         | HubSpot exposes execution-history with error codes including `MISSING_PROPERTY`, `MISSING_LIST`, `INVALID_EMAIL_ADDRESS`, `RATE_LIMIT_EXCEEDED`, `SEND_FROM_NOT_VERIFIED`, `WORKFLOW_VERSION_MISMATCH`. The card captures all categories. |
| **Disabled workflows**       | Excluded. A workflow currently turned off cannot generate new errors; this card is the live-issue list.                                                                                                                                   |
| **Stale errors**             | Errors older than 7 days drop off; persistent failures will continue to fire on each enrolment cycle and stay flagged.                                                                                                                    |
| **Workflow version**         | Reflects current published version. If a rep saved a draft fix two minutes ago but did not publish, errors continue to fire against the live version.                                                                                     |
| **Multi-portal aggregation** | One card per portal; workflows are portal-scoped objects.                                                                                                                                                                                 |
| **Currency**                 | n/a (count).                                                                                                                                                                                                                              |
| **Time window**              | `7D` rolling. Captures both flash errors (a one-off bad enrolment) and persistent failures (a deleted property reference firing on every enrolment).                                                                                      |
| **Alert trigger**            | `any workflow with >0 errors`. Audit HS02 cross-fires with the same threshold.                                                                                                                                                            |
| **Roles**                    | marketing, engineering                                                                                                                                                                                                                    |

## Calculation

Calculated automatically from your HubSpot data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

## Worked example

A B2B SaaS portal running 38 active workflows. Reading on 14 Apr 26:

| Workflow                        | 7D errors                         | Most-common error                    | Last error      |
| ------------------------------- | --------------------------------- | ------------------------------------ | --------------- |
| Welcome Series (5-step)         | 0                                 | n/a                                  | n/a             |
| MQL Handoff Notification        | 0                                 | n/a                                  | n/a             |
| Trial Expiry Nurture            | 142                               | MISSING\_PROPERTY (`trial_end_date`) | 14 Apr 26 09:14 |
| Customer Onboarding (3-step)    | 38                                | INVALID\_EMAIL\_ADDRESS              | 14 Apr 26 06:02 |
| Pricing-Page Re-engagement      | 12                                | MISSING\_LIST                        | 13 Apr 26 22:47 |
| Quarterly Care Newsletter       | 4                                 | SEND\_FROM\_NOT\_VERIFIED            | 12 Apr 26 14:30 |
| Churn-risk Notification (Sales) | 1                                 | WORKFLOW\_VERSION\_MISMATCH          | 11 Apr 26 17:55 |
| **Total this card**             | **5 workflows, 197 error events** |                                      |                 |

Five things this picture reveals:

1. **Trial Expiry Nurture is the biggest fire (142 errors).** The workflow references `trial_end_date`, a custom property, and someone deleted that property in a Properties cleanup last week. Every enrolment now fails at the delay step. Audit HS02 surfaces the workflow id and the missing-property name as a single fix.
2. **Customer Onboarding has 38 INVALID\_EMAIL\_ADDRESS errors.** This is structurally different from a property-rename: each error is a real customer with a typo'd or fake email at signup. The workflow is fine; the data is not. Fix is a form-validation upstream, not a workflow edit. Pair with `Form Submission Volume`.
3. **Pricing-Page Re-engagement (12 errors, MISSING\_LIST).** A list named in the workflow's enrolment trigger was deleted (probably renamed by accident, then HubSpot lost the reference). Re-link the list and the workflow recovers within the next enrolment cycle.
4. **Quarterly Care Newsletter (4 errors, SEND\_FROM\_NOT\_VERIFIED).** The `from-address` was a former employee's email; their account was off-boarded last week. Replace with a marketing alias (e.g. `care` at the brand domain) and re-verify in Domain settings.
5. **Workflow Error Spike alert correlates with this card.** When the Trial Expiry Nurture workflow's 142-error day caused a 7-day baseline spike of 2σ+, the `Workflow Error Spike` real-time alert surfaced it within an hour. This card is the rolling weekly view; the spike alert is the immediate signal.

## Sibling cards merchants should reference together

Workflow errors are the leading indicator for downstream pipeline drops:

| Card                                                                                                       | Why pair it with Workflows With Errors                                                                                           |
| ---------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- |
| [Workflow Error Spike](/nerve-centre/kpi-cards/hubspot/workflow-error-spike)                               | The real-time anomaly. This card is the 7-day rolling list; the spike alert fires within an hour of an unusual error burst.      |
| [Active Workflows](/nerve-centre/kpi-cards/hubspot/active-workflows)                                       | The denominator. 5 errored / 38 active = 13.2% error rate; healthy portals stay below 5%.                                        |
| [Workflow Enrolment Volume](/nerve-centre/kpi-cards/hubspot/workflow-enrolments)                           | Sudden zero-enrolment days often correlate with workflow errors at the trigger step.                                             |
| [Top Workflows by Enrolments](/nerve-centre/kpi-cards/hubspot/top-workflows-by-enrolments)                 | Which workflows actually move volume. An errored workflow that drives 60% of enrolments is the priority fix.                     |
| [Marketing Emails Sent](/nerve-centre/kpi-cards/hubspot/marketing-emails-sent)                             | Errors at the send step collapse send volume; pair to confirm a send-volume drop is workflow-driven, not list-driven.            |
| [Email Deliverability Drop](/nerve-centre/kpi-cards/hubspot/email-deliverability-drop)                     | If errors are SEND\_FROM\_NOT\_VERIFIED or RATE\_LIMIT\_EXCEEDED, deliverability often drops alongside.                          |
| [Form Submission Volume](/nerve-centre/kpi-cards/hubspot/form-submissions)                                 | Form-trigger workflows fail when forms are renamed; a form-submission drop with workflow errors confirms a broken trigger chain. |
| [Workflow-Triggered Commerce Revenue](/nerve-centre/kpi-cards/hubspot/workflow-triggered-commerce-revenue) | The cross-platform revenue impact of broken workflows. Errored revenue-driving workflows directly cost commerce \$.              |

## Reconciling against the vendor's own dashboard

**Where to look in HubSpot:**

Two native views give the closest comparison:

> [HubSpot → Automation → Workflows](https://app.hubspot.com/workflows) (each workflow row shows error indicator)
> [HubSpot → Automation → Workflows → individual workflow → History tab](https://app.hubspot.com/workflows) (per-workflow error log)

The workflow-list view's red-dot indicator should match the workflows in this card.

**Why our number may legitimately differ from HubSpot's:**

| Reason                    | Direction                                   | Why                                                                                                                                                       |
| ------------------------- | ------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Sync lag**              | Ours lower for the most recent 5-15 minutes | Workflow errors fire instantly in HubSpot's UI; Vortex IQ trails by one sync cycle. New errors appear in our card within 15 minutes.                      |
| **Stale-error retention** | Either                                      | HubSpot's UI retains error history for 30+ days; this card is a 7-day rolling view. Errors older than 7 days drop off here but remain visible in HubSpot. |
| **Workflow scope**        | Ours wider                                  | HubSpot's Automation page shows workflows the user has access to. Vortex IQ reads through portal-wide token.                                              |
| **Disabled workflows**    | Both same                                   | Both exclude.                                                                                                                                             |
| **Draft-version errors**  | Both same                                   | Errors against unpublished drafts are not counted; only errors against currently-running versions.                                                        |

**Cross-connector reconciliation:**

Workflow errors usually cause downstream effects in commerce-attached portals:

| Card                                                                                                       | Expected relationship                                                                                | What causes legitimate divergence                                                                                      |
| ---------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------- |
| [Workflow-Triggered Commerce Revenue](/nerve-centre/kpi-cards/hubspot/workflow-triggered-commerce-revenue) | Errored revenue-driving workflows show as flat / dropping in this cross-platform view                | Lag of 7-30 days as the revenue funnel catches up to the workflow break.                                               |
| [Klaviyo Total Sends](/nerve-centre/kpi-cards/klaviyo/total-sends)                                         | If HubSpot triggers Klaviyo via integration, Klaviyo sends drop when the integration workflow errors | Direct workflow-to-Klaviyo bridge breaks fast; webhook-to-Klaviyo via Zapier or Make may have its own retry semantics. |
| [Stripe Subscription Events](/nerve-centre/kpi-cards/stripe/monthly-recurring-revenue)                     | Customer-onboarding workflow errors may delay Stripe subscription provisioning                       | Manual rep intervention often masks the workflow error in MRR data.                                                    |

***

<details>
  <summary><em>Documentation cross-reference (for agencies running multiple automation platforms)</em></summary>

  Workflow-error monitoring is universal in marketing-automation platforms. Same shape on:

  * [`klaviyo.klv_flow_errors`](/nerve-centre/klaviyo/klv_flow_errors) (when added)
  * [`mailchimp.mc_automation_errors`](/nerve-centre/mailchimp/mc_automation_errors) (when added)

  Property-deletion is the most common error category across all platforms.
</details>

## Known limitations / merchant FAQs

**A workflow shows an error here but in HubSpot it looks fine, why?**
Three usual causes: (a) the error has resolved (someone fixed the property) and HubSpot's UI updated immediately; we trail by one sync cycle. (b) The error is in a recently-disabled workflow; this card filters to enabled. (c) Permission filtering, you do not have visibility into the errored workflow but Vortex IQ does.

**Why is the same workflow listed every day?**
Persistent failures (a deleted property, a missing list, an unverified send-from address) re-fire on every enrolment. Until the underlying cause is fixed, the workflow stays on this card. Acknowledging the alert in Nerve Centre does not silence the underlying error.

**INVALID\_EMAIL\_ADDRESS, do I need to fix the workflow?**
No, the workflow is fine. The contact has a typo'd or fake email. The fix is upstream form validation. To suppress the error, add a "filter out invalid emails" step at the workflow start, or fix the form's email-validation pattern.

**WORKFLOW\_VERSION\_MISMATCH, what is that?**
HubSpot allows draft edits while a workflow runs. If a contact enters a workflow version, the workflow is updated, and a delay step then completes 3 days later, HubSpot raises VERSION\_MISMATCH because the contact's enrolment record points to a version that no longer exists. The fix is to ensure draft edits do not delete or rename steps that running enrolments reference.

**Multi-portal aggregation, can I see workflow errors across portals?**
No. One card per portal because workflow ids are portal-scoped, not transferrable.

**List-segment lag, does it cause workflow errors?**
Yes. If a list-trigger workflow has a 15-minute enrolment cycle and the list-membership refresh has not yet completed, contacts may enter the workflow before the trigger evaluation completes. This is rare and usually resolves on the next cycle.

**Lifecycle-stage backfill, can it trigger workflow errors?**
Yes. If a backfill moves contacts to MQL faster than a downstream MQL-handoff workflow can process, RATE\_LIMIT\_EXCEEDED errors fire. The fix is to throttle the backfill or add a delay step in the downstream workflow.

**Today-volatility, why does the count swing during the day?**
Errors fire when workflows attempt to enrol or progress contacts. Most workflows run on cron-like schedules (every 15 minutes). The count grows during business hours as enrolments happen and shrinks slightly when persistent errors are fixed.

**Why is my workflow error count different from my Marketing Hub dashboard?**
HubSpot's dashboard may show all-time errors or per-workflow drilldown; this card is portal-wide 7-day rolling. For 30-day or all-time, use HubSpot's per-workflow History tab.

***

### Tracked live in Vortex IQ Nerve Centre

*Workflows With Errors* is one of hundreds of KPI pulses Vortex IQ tracks across HubSpot and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English.

[Start for free](https://app.vortexiq.ai/login) or [book a demo](https://www.vortexiq.ai/contact-us) to see this metric running on your own data.
