Content Type Mix, Instagram

Metrics type: Supporting Metrics • Category: Content Performance

Image / Video / Carousel / Reels split of recent posts.

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At a glance

Content Type Mix is a content performance metric tracked from Instagram data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture.

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Calculation

Calculated automatically from your Instagram data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.

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Worked example

A representative reading of Content Type Mix for a typical Instagram account. The card reports the current value alongside a comparison against the previous period, direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.

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Sibling cards merchants should reference together

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Reconciling against the vendor’s own dashboard

Where to look in Instagram’s own dashboard: find this metric (or its components) under the relevant report/section. Confirm the period boundaries and any filters match the Vortex IQ profile to reconcile cleanly. The Vortex IQ value may legitimately differ due to period definition, time zone, sampling, or how the vendor buckets the underlying records.