> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram sentiment settings, Vortex IQ Nerve Centre

> Industry-standard benchmark bands Vortex IQ AI OS uses to flag Instagram KPIs as Performing Well or Needs Attention, and how to tune them per company.

**[Nerve Centre KPIs](/nerve-centre/kpi-cards/instagram) · [Audit Profile](/nerve-centre/kpi-cards/instagram/audit) · [Sentiment Settings](/nerve-centre/kpi-cards/instagram/sentiment)**

Vortex IQ **AI OS** ships **industry-standard benchmark bands** for each Instagram KPI, so your dashboard flags **Performing Well** or **Needs Attention** the moment you connect. **11** of the 28 Instagram cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction.

The benchmarks below are a starting point grounded in industry standards. Adjust any **Good** or **Bad** threshold to match your business and **save it for your company** in **Settings → Dashboard Settings → Sensitivity**.

## How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:

* **Performing** - comfortably inside the good band.
* **Needs Attention** - has breached the band you set. This is where to act.
* **Stable** - within range, or an informational card with no good/bad direction.

Any KPI that has not met its sentiment band is flagged **Needs Attention**, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.

| Card                                                                             | Direction        | Good | Bad | Unit  |
| -------------------------------------------------------------------------------- | ---------------- | ---- | --- | ----- |
| [Days Since Last Post](/nerve-centre/kpi-cards/instagram/days-since-last-post)   | Watch for drops  | 0    | -40 | Count |
| [Engagement Drop Alert](/nerve-centre/kpi-cards/instagram/engagement-drop-alert) | Higher is better | 3    | 1   | %     |
| [Engagement Rate](/nerve-centre/kpi-cards/instagram/engagement-rate)             | Higher is better | 3    | 1   | %     |
| [Engagement Rate Trend](/nerve-centre/kpi-cards/instagram/engagement-rate-trend) | Higher is better | 3    | 1   | %     |
| [Followers](/nerve-centre/kpi-cards/instagram/followers)                         | Watch for drops  | 0    | -2  | Count |
| [Followers Trend](/nerve-centre/kpi-cards/instagram/followers-trend)             | Watch for drops  | 0    | -2  | Count |
| [Posting Cadence](/nerve-centre/kpi-cards/instagram/posting-cadence)             | Watch for drops  | 0    | -40 | Count |
| [Reach (30d)](/nerve-centre/kpi-cards/instagram/reach-30d)                       | Watch for drops  | 0    | -20 | Count |
| [Reach Drop Alert](/nerve-centre/kpi-cards/instagram/reach-drop-alert)           | Watch for drops  | 0    | -20 | %     |
| [Reach Trend](/nerve-centre/kpi-cards/instagram/reach-trend)                     | Watch for drops  | 0    | -20 | Count |
| [Social Health Score](/nerve-centre/kpi-cards/instagram/social-health-score)     | Higher is better | 90   | 70  | Count |